I wish I had known about these online business tools when I first started trying to make money online with my early websites. When I launched my first company (which was a colossal failure, mind you), I was moving full steam ahead with a huge number of great ideas, an insane work ethic, and innate passion for eventually creating my own job – as opposed to working for someone else for the rest of my life.
Amongst the many reasons why that online business eventually devolved into a fiery inferno, one thing I seriously lacked was an in-depth knowledge of all the incredibly useful online business tools, services, and platforms at my disposal, that could help me more effectively launch a profitable online side business.
By choosing to start a side business and grow it while keeping my day job, I now had extremely limited time and financial resources.
It was a constant struggle to bring on help. It takes money to hire talented contract developers, designers, writers, and marketers. Then, after they’re on board, you spend a lot of your precious time (which you don’t really have) managing their progress. I call finding this balance opportunity management.
Much more on how to effectively do that in my course, The Launch While Working Formula.
I knew that all of the top entrepreneurs I followed like Ramit Sethi, Tim Ferriss, and Lewis Howes had a big enough business that they could afford to hire help to amplify their efforts. But I was then left wondering, how did they get there in the first place?
So, I set out to dig deeper into all of the possible ways I could automate, streamline, and outsource the process of building and growing my side business by finding and utilizing the best online business tools.
If you’re still looking for the right side business that aligns with your skills and passions, check out my list of the 101 best side business ideas.
In no time, I came across intricate email marketing platforms, tools for setting up automated sales funnels, social media scheduling services, website themes, plugins and other online business tools that could accomplish exactly what I was looking to do in minutes as opposed to hours (or days).
My mind was officially blown.
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How had I gone through so many of the beginning stages of building a business, like designing prototypes, building a website, and lining up manufacturing without looking ahead and proactively seeking ways to more effectively grow my business without so much of my own personal effort?
Whether your new business is centered around a physical product, a service-based offering, SaaS tool, or the next iPhone app that everyone must have, you need to have an arsenal of useful tools that'll propel you forward as quickly as possible.
— Ryan Robinson (@TheRyanRobinson) January 4, 2016
Please note that some of the links below are affiliate links and at no additional cost to you, I will earn a commission. Know that I only recommend tools I've used and believe are genuinely helpful, not because of the small commissions I make if you decide to purchase them. Most of all, I would never advocate for buying something that you can't afford or that you're not yet ready to implement.
Here are my picks for the 73 best online business tools, apps, resources, browser extensions, plugins, and platforms that will help get your website (or online business) to profitability as quickly and inexpensively as possible.
The Must-Have Online Business Tools
1. WordPress. In my opinion, having a WordPress hosted site is the absolute best balance between easy-to-setup website and scalable platform for future growth, especially if your online business model shows early positive growth signs. If you're new to setting up a visually appealing website, there are an incredible amount of online courses, tutorials, and free resources that can teach you how to get started with WordPress. One free resource I've found to be very useful over the years, is Matt Banner's ultimate guide on how to make a website over on the OnBlast Blog.
The free, simple to use Content Management System (CMS) that WordPress gives you is a basic website, published on one of their free default Theme templates in a matter of minutes. For more creative control and advanced features that you'll eventually want to use for your online business, you'll want to pick up more complex themes and plugins.
OptimizePress is the premier WordPress theme for creating conversion-optimized websites, and it's what I use to power my online business on the backend of this site. The amazingly simple visual live editor and template library enables you to very quickly build high converting landing pages, set up your blog, construct member portals, offer gated content, and so much more at an affordable price point.
As an added bonus, all of the pages you'll create with OptimizePress are automatically fully responsive, so they'll display perfectly on mobile & tablets. The theme is regularly updated with new features, functionalities, and has an amazing support team to answer any questions you have once you get started. On top of that, the theme plays very nicely and has direct integrations with all of the other top online business tools on the market, which makes seamlessly running your business a breeze.
A huge part of getting traction with any online business is building up your email list. Your subscribers are one small step away from becoming customers, and they'll serve as your first group for testing new products, sharing helpful insights, and launching new features. I've used several different email marketing tools, but ConvertKit is my new favorite. Their functionality is designed specifically for solopreneurs, bloggers, small business owners, and they're constantly creating new features with these users in mind.
It's very affordable (starting at $29/mo) and comes with every feature you need to build lists, quickly generate high-converting landing pages, set up automated emails, message subscribers, and includes numerous helpful email templates to start with. It also integrates directly with WordPress and dozens of other important tools for online business owners, so you can easily install visually appealing opt-in boxes and capture leads. If you want to take your email marketing seriously, check out ConvertKit today, it's by far my most essential online business tool.
4. Shopify. My very first online store ran on Shopify. Beyond just their easy-to-build online business storefronts that you can host on your own custom domain, they've released a suite of other online business tools and integrations that allow you to sell your products directly on Pinterest, Twitter, Facebook, and you can even embed shopping carts directly into your existing website.
With low monthly and per-sale transaction fees on top of a free trial, Shopify is a great option for selling products online without going through the complicated process of custom-building an online store directly into your website.
5. Rapportive Extension (Gmail). This Chrome extension for Gmail pulls in all of the LinkedIn information about whomever you’re corresponding with via email, which is essential with my business as a freelance content marketer. When you hover over their email address, a sidebar will appear with their LinkedIn profile picture, job title, social links, and other relevant information. This extension gets bonus points, because it'll help you test and confirm whether or not you have the right email address for a person you're trying to reach out to.
6. Boomerang Extension (Gmail). I use the Boomerang Chrome extension to trigger automated follow up emails, schedule emails to be delivered at a later time, and resurface emails I want to follow up with in my inbox on a pre-determined date. This online business tool has become an essential part of my content distribution cycle for my freelance business. The goal of using Boomerang is that you’ll never forget to follow up or lose track of important prospects again.
7. Inbox by Gmail (iPhone and Mac). Similar to Boomerang in some ways, Inbox by Gmail will help you become significantly more effective with your email follow up (and email organization). Snooze emails to a later date if you can't deal with them immediately. Send emails to potential clients and trigger them to resurface in your inbox if you haven't heard back within a week. To make things even better, there's even a Mac desktop client called Boxy, that allows you to get Inbox out of your browser and onto your desktop.
8. WP Engine. After trying a few different web hosting providers for my online business, I was recommended WP Engine by a close friend. Since joining their premium WordPress hosting service, they've helped me make incredible gains on my site load time, in addition to having one of the best customer service teams I've ever worked with. WP Engine comes at a higher price point compared to the GoDaddy's of the world, but their unparalleled WordPress-specific hosting plans and accessible customer service team makes them the perfect solution for having a dependable website. They even have a 60-day Free Trial.
I've used many social media management tools for my online business over the years. I now choose to use Edgar, a relatively new player in the industry, because it allows me to automate social media updates based on which category of content each message falls into (think: inspirational updates, funny memes, promotional messages, or guest posts), to make sure I'm sharing a strategic variety of different types of content. Another great feature of this online business tool is that you can allow your posts to be re-shared in the future, which cuts down on the amount of time you need to invest in regularly scheduling updates.
10. OptinMonster. As you know, growing your email subscriber base is essential to increasing your revenue and monetizing your online business. This useful email capture tool can be set up on any page of your website (they have an incredibly easy-to-use WordPress plugin) and gives you the ability to A/B test different messages to find your most effective email capture mechanisms, all without having to hire expensive development help.
Outsourcing Tools and Platforms
11. Upwork. Hiring talented freelance help will allow you to focus more on your strengths, and give you the benefit of offloading business tasks that may not be your strong suits. Copywriting, logo design, development, SEO, and even sales & marketing will be crucial to your early success in growing your side business. A platform like Upwork can help with outsourcing and easy payments, plus provide valuable resources to get your online business off the ground.
For more on how to prioritize what you should outsource within your online business, join my course, The Launch While Working Formula.
12. CloudPeeps. This is one of my favorite communities to source freelance content marketers and community/social managers that know exactly what they're doing. They vet every freelancer in their community very carefully, and ensure there's nothing but the best, which is a must when you're trying to grow your online business without sacrificing the quality of your work.
13. GrowthGeeks. Want to grow your twitter following? Increase your Instagram engagement? Get some professional copywriting done? How about outsource the creation of an infographic? GrowthGeeks has been my go-to for getting help with stepping up my social media activity and producing high quality infographics for my online business. If you're in need of top growth hacking talent, this is your place to go.
14. Guru.com. With over 1.5 Million freelancers on their platform, Guru's concentration on bringing together experienced technical and design-oriented freelancers makes them a great alternative to Upwork, where I've historically had more quality issues.
15. Skillbridge.co. A notch above the rest in terms of talent pool, Skillbridge brands themselves as the access point to the hidden world of elite business consultants, experts, and professionals in a format that focuses more on industry-experts as opposed to skills-based experts. Here, you'll certainly be spending more money for help, but you're much more likely to find a pro with broad expertise across an entire industry - a valuable asset if you have more money than you do time for growing your online business.
16. Digiserved. This freelance community focuses on bringing in creative talent and offering pre-packaged services like logo design, image editing, newsletter design, blog post writing, and press releases. What makes them different is their quick & simple checkout process that eliminates the need to search for freelancers, negotiate on price, and worry about deliverable timelines.
17. Toptal. Toptal is a great place to look for talented software developers if you have the budget for quality help. The platform bills itself as an exclusive marketplace that weeds out all but the best and most decorated developers working on everything from Java to Python. Best of all, Toptal does the head-hunting work for you, so you'll spend less time searching for the perfect developer and more time building your online business.
Research, SEO & Marketing Online Business Tools
If you're new to the world of SEO and link building, then signing up for a free Ahrefs account and keeping track of your website's ranking metrics with this online business tool is the best place to start. Ahrefs tracks a large number of website metrics including how many backlinks are pointing to your website (and where they link to) which builds your site's authority and ability to rank well on Google, your traffic rankings, best performing content, and much more.
19. Moz. Some of the many benefits to using Moz's intricately built-out suite of SEO tools is quickly establishing a website's relevancy, authority and credibility when you're evaluating potential partners, distribution and publishing opportunities. Their analysis tools will also guide you to perfecting your own website's SEO-optimization, increasing your domain authority, and avoiding any of the pitfalls that would harm your site's ranking ability. I also use their free Chrome Extension to get easy one-click access to their tools.
20. Keyword Planner (Google). I've frequently covered how important this free tool from Google is, in validating business ideas, deciding which topics to blog about, which keywords you should be targeting for your webpage, and so much more. Use the keyword planner to check average monthly search volume for different sets of keyword groupings, and that'll give you a very quick sense to whether or not there's demand for the product, service, or content you're wanting to offer with your online business.
21. Keyword Density Analyzer Tool. With this simple tool, you can paste in links to your webpages and analyze them for getting to the right meta tags, page titles, post titles, and you'll learn about the optimal balance of keywords to use when creating new content.
22. Click-to-Tweet by CoSchedule. This tool is as minimalist and straight forward as it gets when it comes to embedding quick and easy tweetable bits anywhere on your website with an easy-to-install WordPress plugin. I use it within this post!
23. Headline Analyzer Tool by CoSchedule. The CoSchedule team is doing something right. They have tons of great online business tools, including this one that gives you a quick SEO analysis of how your potential headline ranks on a scale of 0-100. It goes a step further and also helps you boost the effectiveness of your blog post titles with powerful word and phrase recommendations.
24. Buzzsumo. I use this diverse researching tool to concept potential blog post topics, find key influencers to help distribute my content, and identify opportunities to build relationships with potential partner sites. You can use it to see how many social shares a competitor's blog post has, which will give you insights as to which social channels that topic may perform best on. It’s a great place to see which topics related to your online business get the most attention, so that you don’t go flying blind the next time you write a new blog post.
Yoast is legendary in the SEO industry, and their optimization plugin for WordPress posts and pages lives up to their reputation. All you do is fill in the sections for meta title, meta description, target keyword, then Yoast scans your content and gives you precise recommendations for how to further optimize your content for ranking well. If you're starting a blog or relying on content marketing to drive new customers into your pipeline, this is a must-have online business tool for your arsenal.
26. AddThis. This social media-driven sharing tool, has a suite of offerings including the social sharing widgets you see on this site. Their targeting tools allow you to zoom in on your website visitors to create dynamic portrait based on geography, mobile usage, social media connections, and more.
27. Narrow.io. Created by content marketer, Sujan Patel, this online business tool can help you build a targeted Twitter following that regularly engages with the content you create & share. It automates and streamlines the process of engaging with your target market, based on keywords and hashtags you identify with.
28. Google AdWords. Affordable, targeted paid marketing to as wide or as narrow a client base as you'd like within Google's sponsored search results or across their vast display network of partner sites. Cheaply test the viability of your product by driving paid traffic at a quick landing page to see if they'll sign up for more information about your online business. Attract your first customers who are ready to buy, conduct aggressive A/B testing campaigns, and grow your userbase with relatively cheap pay-per-click advertising.
29. Pingdom Website Speed Analyzer. Pingdom has a nice free tool to troubleshoot slow load times on your website. Aside from just checking how fast a page loads on your website, Pingdom will send you email alerts if your servers are down, and will also show you the exact web elements, based on content type like specific image files, CSS, and HTML that are causing your site to load slowly.
30. Alexa Chrome Extension. This Chrome extension for Alexa.com's traffic rank tool is a great way to keep an eye on your competition’s macro search engine statistics. It allows you to instantly see their international and domestic traffic rankings, the number of sites linking to them, and how much time an average user spends browsing their site. It’s also useful for seeing how your website stacks up, and I use it as a factor in deciding whether or not to forge partnerships with other websites. I take their statistics with a grain of salt and use it more for directional purposes, as they themselves admit they're not 100% accurate, especially on sites outside of the top 100,000 most trafficked in the world.
31. Ghostery Chrome Extension. See which tools and extensions your competitor websites are using. I've used Ghostery to learn about interesting new services I could be using to help amplify my results online, in addition to controlling what information I share about myself to the websites I'm browsing.
32. Google Trends. Like Google's Keyword Planner, I frequently use Google Trends as a litmus test for measuring the potential success of a blog post, new online course offering, and for getting a glimpse of what major topics are trending within topics related to my online business on the internet.
33. Wishpond. This lead generation and online marketing platform is great for small to medium-sized businesses that are looking to generate leads through social contests, landing pages, conversion-optimized popups, and forms. They also have an awesome email and automated marketing platform built-in.
34. NinjaOutreach. This influencer prospecting and outreach tool can help you find key influencers to help you the right exposure for your online business content. What makes NinjaOutreach special is that you can do all of the outreach right within the tool. You can find content ideas, see which post are successful on different social media platforms, build a list of influencers to connect with, promote your content, and build a strong backlink portfolio.
In Finding a Profitable Business Idea, you'll learn how to find profitable side business opportunities and how you can quickly validate them without spending a ton of time and money. Join me today.
Communication & Collaboration Online Business Tools
35. Google Drive. If I were to be stuck on a desert island and could only choose to have access to one online business tool that I'd have to run my company with, Google Drive would be it. You can share and collaborate with others on documents, spreadsheets, slide presentations, video files, and so much more.
36. Slack. Funny enough, it's hard for me to even imagine collaborative work without Slack, despite it being such a relatively new tool in the world of group chat. It has very become the go-to messaging app for distributed teams and startups around the world. It’s perfect for group work and collaboration, and removes the tired hassle of checking long email threads for attachments and missing important information.
37. Google Hangouts. When you have to video chat with your collaborators and no one is in the same place, Google Hangouts is my favorite tool. It also comes with built-in messaging to share documents on the fly, or chat with others via text in case everyone in the coffee shop is giving you dirty looks for speaking too loudly.
38. Skype. Skype is the original messaging and video conferencing app. It’s especially useful if you clients, partners, or contractors are based internationally, because calling abroad is exceptionally cheap. Another alternative is Google Voice for making affordable non-domestic calls.
Images, Graphics & Visual Online Business Tools
I use Infogram to create beautiful graphic representations of data. It puts Excel graphing and plotting to shame with it's flexible, easy-to-use interface and vast template library of graphs, charts, tables, and infographic elements.
40. Canva. Canva offers all sorts of great, easy-to-use visual design tools for free. You can filter out photos, add graphics and icons to them (this is especially useful for creating social media-friendly images), design awesome infographics with drag-and-drop elements, create visually appealing eBooks, and more for your online business.
41. Adobe Photoshop. If you want to go for truly unlimited image editing and customization, Adobe Photoshop is the one tool you can rely on to make your images do exactly what you want. A must-have online business tool for those who are ultra design-conscious. Depending upon what you’re doing, having Lightroom to touch up hi-res photos could be a useful, too.
42. Adobe Illustrator. The visual creation complement to Photoshop, is the industry standard for creating custom vector graphics, illustrations, icons, and anything else you can think up. If you want to become a master at creating high quality infographics, this will be the tool of your trade.
43. Designfeed. Designfeed is my favorite new online business tool for quickly generating high-quality social images. With their easy-to-use automated tool, you can create awesome visual content, text-overlay social images, and more. What's even cooler, is that they give you images sized to fit every relevant social platform, and connect with various social media management tools for quick scheduling. You can sign up for free, right here.
44. GIF Brewery. Turn short video clips of anything into GIFs with this Mac application. Whether it's product demos, quick tutorials, or visualizations, there are tons of great uses for GIFs, including making your email follow up stand out from the crowd.
45. Keynote and Powerpoint. Sometimes you just can't beat the features of the original presentation software makers. I use these online business tools to create professional eBooks, white papers, and design presentations for client meetings and webinars.
You can’t say no to free stock photos, right? This site is my go-to for high quality, genuine stock images that don't fall into the cheesy classification.
47. Unsplash. Similar to StockSnap, this site publishes a slightly more limited catalog of beautiful, free, hi-res images that you can also use without worrying about copyright infringement.
48. Awesome Screenshot Chrome Extension. As the name suggests, this screen capture tool is an awesome way to capture all (or parts) of any webpage you’re on. You can also annotate those screenshots, blur sensitive information, and easily download & share them with collaborators.
49. Mockingbird. This wireframe tool makes designing anything from a simple landing page to a detailed project proposal easy as pie. You can also collaborate with designers, copywriters, and whoever else you’re working with, directly within the tool to create high quality content for your business.
50. Explainify. This highly creative video production studio creates quality, custom-made animations and videos for your business, in case you have neither the skill nor the time to do it yourself. This is definitely something I'd recommend outsourcing in the beginning stages of your business.
51. Placeit. Easily make beautiful app mockups and demo videos with Placeit, an online business tool that gives you hundreds of different mockup templates and scenarios to show off what someone using your app would look like in real life. This is a great tool for adding a human element to your landing pages, long before you've actually got the budget for a product shoot of your own.
Content Creation & Delivery Tools
A priceless app for scheduling editorial content and maintaining a collaborative editorial calendar for your blog posts, Coschedule integrates across a variety of platforms including WordPress, Buffer, and Evernote to bring your content marketing assets into one central hub. You’ll be able to look ahead and strategically share your content more efficiently across your social media channels as a result.
53. ZippyCourses. I use this great WordPress plugin created by Derek Halpern, to power the backend of all my online courses. ZippyCourses allows you to fine tune your course delivery, down to timed releases of different course modules, set up quizzes, facilitate downloads, accept one-time or subscription payments, and more. Since getting into online educational content, this plugin has become the backbone online business tool that keeps my courses up and running.
54. LeadPages. This great tool is designed to let you whip up high-converting responsive landing pages in a matter of minutes. Their easy-to-use landing page tool includes great integrations with all the major email marketing platforms to help you capture email addresses, phone numbers, and registrations for your upcoming product launches.
55. Instapage. Similar to LeadPages, Instapage gives you a platform to very quickly build conversion-optimized landing pages. Beyond that, they have a robust analytics tool built-in, which allows you to simultaneously A/B test different versions of your landing pages, to increase your conversions.
56. Blue Yeti Microphone. This is a required tool for online educators or podcasters who create content with audio involved. Online courses, podcasts, or screen recording audio over your tutorial videos all require clean audio. The mic plugs right into your laptop via a USB cable and features minimal setup hassle.
57. Amazon Web Services. For data-heavy projects, or affordably hosting video files and images on servers that won't bog down your own site load time, S3 by AWS is the place to go. You can even get a whole year’s worth of cloud services for free.
Payments, Invoicing & Accounting Tools
58. Stripe. I've been using Stripe for several years now. It has totally revolutionized how businesses accept online payments by making credit card acceptance safer, cheaper, and simpler than ever. They have a flat rate of 2.9% + $0.30 per transaction, a competitive rate in an industry that is largely unregulated and notorious for charging all sorts of hidden fees to businesses. Beyond that, it's one of the most well documented and widely used payment processors in use by digital entrepreneurs.
59. Selz. Selz is an awesome eCommerce platform that helps online business owners monetize their visitors by selling digital products. Within Selz, which of course integrates easily with WordPress-powered websites, you can create your own beautiful online store, add buy buttons to your existing website and social channels. On top of that, Selz has a powerful backend that allows you to manage customers, orders and process payments in one simple place. Sign up for a free account today.
60. Bonsai. Bonsai is designed to help freelancers get paid on time with a workflow of contracts, e-signing, invoices, and payments. It's super simple. In just minutes, you can create and send a bulletproof freelance contract for free. You can also send automated invoices and set up reminders that ensure get you paid on time. They've helped over 10,000+ freelancers get paid an average of 14 days faster.
The ultimate cloud accounting, invoicing, expense tracking, payment acceptance, and time tracking all-in-one online business tool. Especially if you're running a service-based or freelancing business, Freshbooks makes getting paid and keeping track of what you're owed as stress-free as possible. Which is great, because I personally hate keeping tabs on every outstanding invoice from my freelance clients. They have a great 30-day free trial, and once you get everything set up you'll realize how useful it is for helping you manage the money side of your online business.
62. Shake. If you need to make your contracts extra official, I definitely recommend using Shake to quickly draft up legally binding contracts in seconds (from their awesome template library) and save yourself from the pain of unnecessary legal fees.
63. Hurdlr. Hurdlr is awesome for a few different types of people. Authors, speakers, digital entrepreneurs, and even Uber & Lyft drivers can benefit big time from this tool. It let's you manage your finances by automatically tracking earnings, expenses, and calculating your taxes. As you're going, the platform actively finds suggestions on how to lower your taxes, so you can maximize your income.
64. Churn Buster. Every company with recurring revenue knows the frustration of failed payments. Credit cards expire, get reissued, and are declined for many reasons. Without a good subscription management process, failed payments contribute up to 50% of total churn. Churn Buster—an easy Stripe integration—was built to optimize payments for companies at scale, doing everything possible to clear charges before emailing the customer. Past-due invoices get paid, and subscriptions are reactivated automatically.
Productivity & Organization Tools
Trello is a collaboration-friendly task manager that’s great for team projects. A customizable project board that lets everyone post what they’re working on, allowing for you to easily tick off items that are done, and contribute to different projects that aren’t. Trello is crucial for my workflow in setting due dates and prioritizing which projects and posts are most important in my online business.
66. ToDo for iPhone. This simple yet powerful app turns your iPhone into a personal to-do list and task manager. It helps me keep track of everything from my weekly groceries to a detailed checklist of everything I need to accomplish in preparation for a conference call with a freelance client. It's the backbone of my time management system.
67. Close.io. This is a sales-focused CRM that does the heavy data entry for you and frees you up to make more sales, if that’s what your business focus is. Your entire sales workflow is consolidated into one easy-to-read interface, and all the time consuming tasks like logging phone calls and emails is done seamlessly behind the scenes.
68. Brevity. If you love reading and staying in the loop on what's new in your industry, Brevity is a must-have. You get summarized insights from new content in an array of relevant fields based upon your preferences, delivered directly to your inbox. Their minimalist landing page should give you an idea of what to expect.
69. Lighthouse. This customer support-friendly tool allows you to track your progress on multiple collaborative projects. With Lighthouse, you won’t bang your head against the wall because of missed or late support tickets, thanks to features like automatically organized tasks, reminders, and document attachments directly into your support emails.
70. Curator. Curator is an awesome iOS app that’s perfect for collecting inspiration from around the web and brainstorming ideas until you can put them together into simple presentations.
71. ContentMarketer.io. Here's another great one, built by one of my favorite fellow content marketers, Sujan Patel. This online business tool is designed to help marketers be more effective at building relationships, promoting content, and growing traffic in a big way. You can build outreach lists, automate the process of sending personalized emails & follow ups, and track the effectiveness of your campaigns.
72. Pop. Personally, I love drafting out my ideas and business concepts by hand first. There's something magical about the creative process of physically drawing and writing for me, and that's not something I want to give up. Pop is great for creating prototypes on paper, and moving those designs from paper into digital versions that'll get you to the next stage of your business.
73. Inbox When Ready. This Chrome extension hides your Gmail inbox by default (seriously, it's actually amazing). All other views remain accessible as normal, so you can search your archive or compose messages without getting distracted by emails flowing into your inbox right in front of you. The extension also has a timed lockout feature, which is great if you want to train yourself to only check your inbox at particular times of day, like I've been recently experimenting with. In short, using this extension is a great way to improve your focus while working with email and get out of a reactive mindset that's so easy to fall into when working from your inbox.
Mixpanel tracks conversion rates for the key events (think: email signup, account registration, purchase) on your web and mobile landing pages. Above is a screenshot of my Mixpanel account, showing the conversion rate from visit to email signup on a recent blog post of mine. Among many other things, it also gives you an immense amount of useful raw data on the sort of activities your site visitors are doing (which is the first step in testing how to improve your conversion rates), all without having to write complicated SQl code.
75. GoogleAnalytics. The original must-have website analytics platform that every website owner relies upon for data like page view statistics, goal tracking, audience demographics, site behavior, traffic acquisition, and thousands of more granular data points. Use GA to analyze every facet of your website, app, and optimize how you drive traffic into your business.
76. Bit.ly. Bit.ly is useful for coding links and tracking the activity on custom short links for your business. For example, I use ryrb.co, which adds my personal brand to all of the links I share across my social media channels and I'm able to take a look at the data behind which links get the most clicks and why.
User Testing & Survey Tools
77. Typeform. Use this tool to make simple, user-friendly signup forms and surveys, instead of complicated, difficult to navigate ones. Typeform also gives you super useful templates for specific types of forms, such as market research, customer feedback, embeddable website contact forms, job applications, and more.
78. Proved. This awesome questionnaire app gives you instant access to large focus group quantities of people, allowing you to validate your business ideas, feature concepts, and product designs by getting your objective survey data in front of a potential audience of millions.
79. Survey Anyplace. This is a really interesting new survey tool I recently discovered. What I like most is that it lets you create your own interactive quizzes and surveys with a focus on mobile-use first. It also makes use of cool features like a digital scratch card, selfie uploading and swiping that give it a usability leg up above the rest.
I go into much more depth and detail around how to go about getting objective early feedback for your side business in my course, The Launch While Working Formula. Join me today.
Communities, Blogs & Forums
80. GrowthHackers. This is a community of growth and marketing-oriented startup enthusiasts and entrepreneurs doing a lot of awesome things and openly sharing their experiences & knowledge on how to double conversion rates, increase marketing leads, more effectively onboard new users, and everything else worth knowing in the world of effective online business growth.
Operated by HubSpot, Inbound.org is the Reddit of inbound and content marketing. You'll find tons of noteworthy SEO-related news, content marketing tactics, case studies, and inspiring tales of creative growth. Many of the most active contributors are some of the biggest names in marketing. Their job board is also a great place to look for talented contract marketing help.
82. HackerNews. This is one of the longest standing, most genuine and reputable forums in the tech community. The content skews more toward a highly technical community of developers and growth marketers, but contributors share an incredible amount of cool, insightful news and learnings from the world of startups. If your product or service is technical by nature, HackerNews is your place to go for very honest (and guaranteed to be brutal) feedback.
83. ProductHunt. ProductHunt very quickly became one of my favorite websites when it launched just a couple of years ago. It’s now a hub for checking out new products, tools, and apps before they take off. If your business caters to helping other startups, entrepreneurs, or early adopters, having a strategically crafted, explosive launch on ProductHunt can truly mean the difference between success and failure. Dozens of detailed articles have sprung up over the past year, chronicling how to have a successful ProductHunt launch. Here's my favorite.
84. Quora. An invaluable community-sourced tool where you can learn about literally anything, from some of the best minds in the world. Quora allows you to dive deeply into the heads of people who’ve been there, done that, as well as giving you a chance to ask for feedback on the solutions you're building within your online business. If you frequently answer questions and help others within the community, you can quickly build a loyal following of potential customers within your niche.
85. SCORE.org. For many years, SCORE has been a great resource for me to pick up advice, insights, and even direct mentorship on topics related to validating my online business ideas, finding scalable manufacturing, and tracking down strategic distribution opportunities. Check out their blog, updated daily, for new tips and actionable steps to creating an online business that's relevant in today's world.
86. The Hubspot Blogs. Hubspot’s marketing and sales blogs feature extremely powerful, well-written sources of knowledge for anyone trying to grow a business. Their blog posts skew heavily towards in-depth case studies, which means you'll see a lot of real life content marketing in action and will walk away from each post with a new skill or test to try out within your business.
87. Startup Stash. Startup Stash is a carefully curated list of tools and resources for startups and entrepreneurs. It features nearly every possible resource in every category you can think of related to growing a business, and the best part is they’ve really pared it down to the most useful solutions. There’s a ton of great apps, websites, plugins, and more to be discovered here.
88. Reddit. Learn about and share promising new ideas, particularly on discussion threads like /r/apps and /r/startups. Be warned though, if you're clearly self-promoting or perceived as spamming the Reddit community, you'll very quickly have your posts removed and are likely to get banned from the forums you posted your overly promotional message in. The key to success on Reddit is building a reputation, being genuinely helpful, and humbly asking for feedback directly within the community, rather than linking off to your landing page.
89. User Interviews. Quickly get feedback and in-depth reviews on your early products or services from people within your target market with this new service. User Interviews pairs you with high-quality, real survey participants at $10/person with the goal of helping you more easily test new ideas, concepts, and products with your target market.
What'd I miss?
Are there any other great online business tools, resources, or communities you've used to get your ideas off the ground? Share with me below in the comments!
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