ConvertKit vs AWeber vs Mailchimp Best Email Marketing Tool for Bloggers by Ryan Robinson on ryrob red vs

ConvertKit vs AWeber vs Mailchimp has been a very real question (and impactful business decision) I’ve had to make multiple times.

I’ve used all three of these email marketing tools for bloggers on my site over the years.

And to be clear, there are plenty of other email marketing tools out there beyond just these three. But when it comes to choosing the best email marketing tool for bloggers specifically, only a select few rise to the top of the pack—and I’ve tested many alternatives, myself.

At the end of the day, we’re left with a decision between my personal favorites: ConvertKit vs AWeber vs Mailchimp.

To help you navigate this comparison guide, I’ve compiled a hyperlinked menu—where you can click on the corresponding section you’d like to jump straight down to.

ConvertKit vs AWeber vs Mailchimp: Which is the Best Email Marketing Tool for Bloggers?

  1. Pricing Comparison Chart: ConvertKit vs AWeber vs Mailchimp
  2. How to Choose Which Email Marketing Tool is Right for You
  3. ConvertKit Analysis, Feature Breakdown and Comparison
  4. AWeber Analysis, Feature Breakdown and Comparison
  5. Mailchimp Analysis, Feature Breakdown and Comparison

Alright, now quickly before we dive in…

Disclosure: I’m big on transparency, so please know that some of the links below are affiliate links and at no additional cost to you, I may earn a commission if you purchase one of these email marketing tools. Know that I only recommend products I’ve personally used and believe are genuinely helpful, not because of the small commissions I make if you decide to use them.

Now that we’ve got that out of the way, I want to start this guide off by making it ultra clear that today, I use ConvertKit as my email marketing tool of choice (as a blogger).

I strongly believe they’re hands down the best email marketing tool for bloggers today. If you want to try them out risk free, you can start a free trial today.

ConvertKit Email Marketing for Bloggers Image

I’ll be the first to tell you though, no single email marketing tool is going to be the absolute best fit for everyone.

And it might make more sense for you to start elsewhere depending upon your blogging goals.

Before we get any further, it helps to have some more context around where I’m at in my blogging journey (to further explain why ConvertKit is the best email marketing tool for bloggers where I’m at today).

Don’t worry—we’ll be digging into how to decide which email marketing tool is best for you based on the stage you’re currently at.

Today, my blog reaches an average audience of over 400,000 monthly readers and I have 113,000+ email subscribers that get my weekly guides for bloggers and podcast episodes delivered straight to their inboxes.

ConvertKit vs AWeber vs MailChimp Best Email Marketing Tool for Bloggers Ryan Traffic June 2019

While on the surface these statistics look pretty exciting, it’s important to understand that as you generate more traffic and your blog grows, you’ll also collect more email subscribers.

That means the cost to simply maintain your email list naturally goes up over time—but it also assumes that you’re simultaneously learning how to monetize your blog.

How much does it cost to maintain an email list for your blog?

When you’re just starting a blog, your costs for email marketing tools should be very low (or even free).

Now, let’s break down all of the actual costs for each of these email marketing tools.

Pricing Comparison Chart: ConvertKit vs AWeber vs Mailchimp

Here’s a chart that breaks down the pricing comparison of ConvertKit vs AWeber vs Mailchimp in 2019:

ConvertKit vs AWeber vs Mailchimp Pricing Comparison Chart (Visual Graph) Optimized

(Sources: ConvertKit pricing page, AWeber pricing page, Mailchimp pricing page)

In case this pricing comparison chart graphic isn’t easily viewable for you, here’s a text breakdown of the pricing for each of these email marketing tools:

ConvertKit Pricing Breakdown:

  • 0 – 1,000 subscribers:  $25/mo
  • 1,001 – 2,000 subscribers:  $41/mo
  • 2,001 – 3,000 subscribers:  $41/mo
  • 3,001 – 5,000 subscribers:  $66/mo
  • 5,001 – 10,000 subscribers:  $83 – $100/mo
  • 10,001 – 15,000 subscribers:  $125/mo
  • 15,001 – 25,000 subscribers:  $150 – $166/mo
  • 25,001 – 50,000 subscribers:  $216 – $316/mo
  • 50,001 – 100,000 subscribers:  $316 – $566/mo

AWeber Pricing Breakdown: 

  • 0 – 1,000 subscribers:  $19-29/mo
  • 1,001 – 2,000 subscribers:  $29/mo
  • 2,001 – 3,000 subscribers:  $29-49/mo
  • 3,001 – 5,000 subscribers:  $49/mo
  • 5,001 – 10,000 subscribers:  $69/mo
  • 10,001 – 15,000 subscribers:  $149/mo
  • 15,001 – 25,000 subscribers:  $149/mo
  • 25,001 – 50,000 subscribers:  Must Request a Quote
  • 50,001 – 100,000 subscribers:  Must Request a Quote

Mailchimp Pricing Breakdown (Using Their Standard Plan):

  • 0 – 1,000 subscribers:  Free (Feature-Limited)
  • 1,001 – 2,000 subscribers:  Free (Feature-Limited)
  • 2,001 – 3,000 subscribers:  $49/mo
  • 3,001 – 5,000 subscribers:  $49/mo
  • 5,001 – 10,000 subscribers:  $74 – $99/mo
  • 10,001 – 15,000 subscribers:  $99 – $159/mo
  • 15,001 – 25,000 subscribers:  $159 – $219/mo
  • 25,001 – 50,000 subscribers:  $219 – $299/mo
  • 50,001 – 100,000 subscribers:  $299 – $499/mo

As you can see, the prices for each of these email marketing tools stays relatively low (with Mailchimp offering a feature-limited free version for up to 2,000 subscribers) for your first few thousand subscribers.

It’s only once you start to climb above the 5,000 subscriber mark that costs begin to climb significantly. And for good reason… with that many subscribers, you should be monetizing your blog to a degree that more than covers your expenses.

How to Choose Which Email Marketing Tool is Right for You

The place I’m at in my blogging journey today is probably different than where you are…

If I’d been paying monthly, my last ConvertKit bill would’ve been $739.00 for my 113,000 subscribers.

However, I pay annually, which gives me a discount and drops my per month cost down to $616.00.

ConvertKit Pricing Screenshot

But before your jaw completely hits the floor, let’s talk about how much using ConvertKit has earned me in the last couple of months—because that’s why this is one of the invoices I’m most excited to pay each month.

In just the past two months alone (June and July of 2019), the automated email sequences I have configured in ConvertKit—more later on why only ConvertKit can create a sequence like mine—has helped me generate over $94,372 in passive income from my blog.

And much of the money I make from my blog comes from a combination of Bluehost affiliate commissions and sales of my advanced blogging course, Built to Blog—both of which are heavily tied to my ability to deliver high-converting automated email sequences.

Without ConvertKit, I wouldn’t be able to implement these automated email sequences as easily—or in the same clean, functional manner.

I happily pay the price for a more premium email marketing tool with advanced functionality like ConvertKit, because it helps me generate more revenue than I otherwise would.

But I (obviously) didn’t start my blog and instantly have this kind of traction…

It took me three years to get to the point where I finally started earning six-figures (annually) from my blog.

Here’s what my progression looked like in terms of email marketing tools I’ve used over the years:

  • Months 1 – 6:  I used Mailchimp up to ~1,000 subscribers, mostly because it’s free for less than 2,000 subscribers
  • Months 6 – 18:  I used AWeber up to ~10,000 subscribers, largely because it was easy to use and the leading brand back in 2014
  • Years 2 – 5 (Present):  I use ConvertKit today, and switched in order to unlock their more advanced tools (like automations)

During my first six months of blogging, I collected email subscribers using a free Mailchimp plan.

At the time, my blog was a side project and I was on a tight budget. I had no idea whether or not I’d be able to build something real here, so using a free tool helped me validate my business without throwing a ton of financial resources into the pot.

And if you’re a new blogger, know that you’re not alone in wondering where to start with an email marketing tool…

I get a variation of this question just about every week from readers:

ConvertKit vs MailChimp vs AWeber Best Email Marketing Tool for Bloggers?

Curious what my reply to Vlado’s email said?

“My advice is to always go for as long as you can with free tools. Stick with MailChimp until you hit 1-2k subscribers and would be forced into their paid plan—that’s the point I’d advise switching over to ConvertKit.

Here’s another way to think about it—once your blog is generating the $29/mo it’d cost to have a ConvertKit subscription, then you can start to justify the expense. ConvertKit is a way better product with much more functionality that’ll help you generate more revenue from your email list, but you do pay for that ability. And you shouldn’t pay for it until it truly makes sense to, in my opinion. So it does depend a little bit upon what your goal is with your blog, but ultimately I recommend sticking with free until your blog can safely pay for the addition of a more advanced email marketing tool.”

So, there you have it.

If you’re brand new to being amongst the 31 million bloggers in the world today, and your blog isn’t earning enough to justify a paid email marketing tool yet…

Stick with a free email marketing tool until you grow.

Now, let’s dive into an analysis of each of our email marketing tools to really compare ConvertKit vs AWeber vs Mailchimp.

ConvertKit Analysis, Feature Breakdown and Comparison

ConvertKit Email Marketing Tool for Bloggers Review, Analysis, Comparison

Who is ConvertKit Best for?

ConvertKit bills itself as the best email marketing tool for bloggers and creators.

When you get into the nitty gritty of what their tool suite offers and what it focuses on, this makes complete sense.

If you’re a blogger, influencer, YouTuber, or any other type of modern creator, ConvertKit is going to be very well set up for your specific needs—both today and moving forward into the future as you grow your blog into a real business.

ConvertKit is also subscriber-centric in how their tool functions, meaning you have one single list of email subscribers, with different tags and segments applied to individual subscribers in order to indicate their behaviors and dictate how they’re interacted with. This is an incredibly important feature about their product that can’t be understated.

Many email marketing tools (like AWeber and Mailchimp) are list-centric, meaning that you’ll eventually have many different lists within your account as you grow—and some subscribers could be members of multiple different lists, which can at times cause confusion and even duplicate email deliveries. This was a major factor in my choice to switch to ConvertKit.

Which Features Does ConvertKit Have?

In my opinion, ConvertKit’s biggest selling points are their advanced visual automations, and how well you can tag and segment your subscribers.

Visual Automations in ConvertKit

Here’s a snapshot of just a few of the visual automations I have running in my ConvertKit account.

ConvertKit Comparison Visual Automations

Some of my visual automations are designed to keep my email list active & engaged, while other automations are delivering both free and paid course content to my subscribers.

You can set up email automations to do just about anything—including integrate and pass data between other blogging tools like Teachable, Stripe, Gravity Forms, Unbounce, Sumo and many more.

Tagging and Segmenting in ConvertKit

If you have a subscriber that signs up asking for updates when new podcast episodes are published for example, you’ll probably only want to send them those specific emails.

On the other hand, if you have an engaged fan that signed up via a more general “send me all of your new content” form, you can send them everything you publish.

The delivery of your email broadcasts can be easily controlled based on tags and segments each time you draft a new campaign (instead of needing to send a separate email broadcast to lists #1, #4 and #5).

ConvertKit Comparision Features Segments

It’s honestly difficult to describe how unique and efficient this feature is unless you’ve tried out a list-centric email marketing tool before.

Emailing your subscribers is SO much easier to do intelligently with filter groups in ConvertKit because it’s subscriber-centric.

ConvertKit Comparison Email Broadcast Tags

This highly detailed tagging and segmenting is one of ConvertKit’s greatest selling points—so if your head is nodding furiously right now—this is probably the best email marketing tool for you. Try it out for yourself with a free trial today.

Another nice bonus feature ConvertKit offers, is subject line A/B testing of your email broadcasts:

ConvertKit Comparison Features A-B Test Email Subject Lines

As you know, getting the subject line right can mean the difference between a subscriber opening your email or not, so it makes sense to experiment a little bit.

With ConvertKit, you can try out two options that’ll randomly start by delivering to 30% of your subscribers… 15% receiving each subject line option. Whichever one does better, they use for the remaining 70%.

What are the Drawbacks of ConvertKit?

The biggest drawback of ConvertKit today, is that they don’t allow a high amount of customizability to their email templates (unless you’re willing to do a little coding).

According to their founder Nathan Barry, simple text-based emails perform better with most audiences—which I tend to agree with. That’s why this isn’t a big drawback to me, as my emails to subscribers rarely contain images or any styling at all.

If you’re a blogger too, this is probably ringing true for you. Your audience wants to feel like they have a personal connection with you, like you’re reaching out to them individually—and a stripped down, approachable email look & feel will accomplish that much more than a slick, highly stylized email.

If you’re a larger company, an eCommerce brand, or someone who really likes their emails to be packed with design features, you’re probably not going to love ConvertKit.

Not until you get some custom-designed email templates whipped up, at least. It’s important to note that you can hack their templates to look any way you want them to, but you’ll need to know HTML in order to reach a design-heavy email.

How Much Does ConvertKit Cost?

Free Trial:  14 days

Free PlanNo

ConvertKit Pricing Breakdown:

  • 0 – 1,000 subscribers:  $25/mo
  • 1,001 – 2,000 subscribers:  $41/mo
  • 2,001 – 3,000 subscribers:  $41/mo
  • 3,001 – 5,000 subscribers:  $66/mo
  • 5,001 – 10,000 subscribers:  $83 – $100/mo
  • 10,001 – 15,000 subscribers:  $125/mo
  • 15,001 – 25,000 subscribers:  $150 – $166/mo
  • 25,001 – 50,000 subscribers:  $216 – $316/mo
  • 50,001 – 100,000 subscribers:  $316 – $566/mo

As we’ve covered already, ConvertKit has a pricing plan that’s subscriber based—where you won’t get double-charged for subscribers like you can on other email marketing tools (where subscribers can technically be members of multiple lists at the same time). For more than 100,000 subscribers on ConvertKit, you can use their calculator to determine your costs.

The best part about ConvertKit’s pricing structure is that you get unlimited emails at whichever price level you’re at (and all their features are the same across the board).

ConvertKit Email Marketing for Bloggers Image

They’re also killing it in the marketing game and are pushing hard for bloggers to jump ship from whichever email marketing tool they’re using already…

So they also offer free migration from your email marketing tool. You can start a free 14-day trial to learn more today.

AWeber Analysis, Feature Breakdown and Comparison

AWeber Comparison and Review Workflow Screenshot

As one of the longest-standing in the industry, AWeber has been the email marketing game for over 20 years, and boasts over 100,000 customers.

In fact, they claim to have invented the autoresponder (the automatic email that’s delivered as a welcome to new subscribers on your list).

So who’s most well-positioned to get a good value and experience from this email marketing tool? How do they stack up against newcomers like ConvertKit?

Who is AWeber Best for?

AWeber is going to be the best email marketing tool if you’re:

  1. A brand new blogger that wants a fully-featured, simple, low-cost tool to get started with collecting subscribers & emailing them
  2. A small business owner that relies on simple autoresponder-style emails, yet doesn’t need a tool with everything a serious blogger will want

The features AWeber does offer are heavy on practicality and ease of use, without much of a learning curve in getting to use the product.

Which Features Does AWeber Offer?

First, we have to address the autoresponder, a time-based email sequence, that they’ve been building upon for over two decades.

AWeber Autoresponder Feature Comparison Screenshot

Creating an auto-response campaign in AWeber is quick, easy and you can customize it pretty well in terms of the content of your emails. However, in full transparency—it’s nothing fancy.

You can set up an auto-response email to be delivered when someone subscribes to a form on your blog, or when a tag is applied to that subscriber. They’ve stuck with this simple-but-effective approach, and if you don’t need the more advanced email automation customizations you can do with a tool like ConvertKit, then you won’t miss anything.

AWeber also offers a pretty impressive number of visually appealing email templates right out of the box—and they’ve made sure they’re responsive too.

AWeber Features Email Templates for Bloggers

You never know if your subscriber is going to open your emails on their phone, tablet, desktop computer (or brain chip implant), so you have to make sure it looks correct no matter the device they’re viewing on. In terms of email templates, AWeber wins big time if you’re looking for something that utilizes graphics or design-heavy layouts. Building them to be responsive is a must today, too.

Their templates are also extremely user-friendly. You can choose a pre-made template to tweak yourself, build a custom one, or even mix and match with their drag-and-drop tools.

One of AWeber’s main selling points is their hands on customer service, which is one of the most common comments you hear about them.

AWeber Customer Service Comparison

They offer fast support in many different ways, beyond just email and phone calls—everything from webinars to podcasts and live chat—their dedication to creating a positive customer experience is clear to see.

Finally, as you’d expect from a company that’s been in the email marketing tool space for a long time, they’re also integration pros.

You can drag and drop email elements from all sorts of other platforms you have integrated—ranging from Etsy to Shopify, Facebook, and more.

Their integrations list is at least comparable to Mailchimp in variety and depth.

What Are the Drawbacks of AWeber?

They don’t offer a very wide range of features and capabilities, especially compared to what ConverKit offers.

That being said, AWeber weighing in as a pretty simple email marketing tool, doesn’t necessarily mean you shouldn’t consider them as you’re new to your blogging journey. Their product is still beautiful, user-friendly and effective at helping you send engaging emails to your subscribers.

AWeber won’t “wow” you the same way as the more fully featured ConvertKit, but it’s less expensive on average (for most subscriber counts).

If you’re interested in a straight-to-the-point autoresponder, where you won’t have to spend much time in your email marketing tool, then AWeber could be the right fit for you.

How Much Does AWeber Cost?

Free Trial:  30 days

Free Plan:  No

AWeber Pricing Breakdown:

  • 0 – 1,000 subscribers:  $19-29/mo
  • 1,001 – 2,000 subscribers:  $29/mo
  • 2,001 – 3,000 subscribers:  $29-49/mo
  • 3,001 – 5,000 subscribers:  $49/mo
  • 5,001 – 10,000 subscribers:  $69/mo
  • 10,001 – 15,000 subscribers:  $149/mo
  • 15,001 – 25,000 subscribers:  $149/mo
  • 25,001 – 50,000 subscribers:  Must Request a Quote
  • 50,001 – 100,000 subscribers:  Must Request a Quote

One major pro for using AWeber vs Mailchimp, is that they offer access to every single feature in the product—available even from their lowest pricing tier—which is a solid bonus for the features you get at that price point compared to Mailchimp’s feature-limited free plan.

AWeber’s pricing is also entirely subscriber-based, which scales up only based on the number of people on your email list (unlike Mailchimp where you need to select specific plans).

MailChimp Analysis, Feature Breakdown and Comparison

Mailchimp Comparison and Features Homepage Example

I bet you’ve seen that cheeky monkey logo and heard the name before, right? MailChimp is one of the oldie-but-goodies in the email marketing tool space.

Their own brand marketing is great, and they’re not afraid to spend a fortune on advertising, either. That’s made them one of the most well-known email marketing tools around.

However, they’ve got some pretty stark differences in what their email marketing tool can do when it come to features, how it’s priced, and who’s best-suited to benefit from the product. So, how are they holding up?

Who is Mailchimp Best For?

Mailchimp is the perfect starter email marketing tool for beginning bloggers, simply because it’s free to get going (with their feature-limited plan).

Mailchimp Dashboard of Features Email Marketing Tools

Their more fully-featured paid plans can also be a pretty reasonable choice for someone that needs lots of integrations in their emails, or specifically if you’re an eCommerce business.

First, their forever free plan for up to 2,000 subscribers and 10,000 emails per month is pretty hard to beat. If you’re a beginner and you’re looking to get started on a very low budget, this is exactly what you should consider first.

This forever free plan is likely a large part of why Mailchimp is so popular—you can get the basics for free, which is pretty hard to argue against (if that’s where you’re at).

Second, because they’re so popular, they have A LOT of companies that partner with them on integrations.

Finally, their email templates, image hosting and wide variety of signup forms make them a pretty good choice for eCommerce companies.

Let’s dig into more detail about what Mailchimp offers.

Which Features Does Mailchimp Offer?

As I mentioned already, Mailchimp offers a pretty unparalleled number of smart integrations (over 200+ of them). This is one of the areas they really shine.

Mailchimp Integrations Screenshot

For eCommerce businesses, their integrations with tools like Shopify, Magento, BigCommerce, Shopify and more—will be absolutely crucial.

You’ll also find that many of the best CRMs and analytics tools popular with bloggers and businesses today—like Salesforce and Google Analytics, will find a home here too.

This is one of Mailchimp’s greatest selling points, because it integrates effortlessly with the tools you’re probably already using… or ones you’re likely to use in the future.

Their email templates are another big feature plus. Almost the complete opposite of ConvertKit’s approach to templates, theirs are visually-driven, beautiful and have a drag-and-drop builder that’s simple to use.

eCommerce companies that need well-designed and professional looking email templates to showcase products will be in heaven here.

Finally, it’s worth noting that Mailchimp has recently expanded into offering a much wider range of marketing tools for their customers (not many of which will be specifically appealing to most bloggers however) including:

  • A lightweight marketing CRM
  • Address finder
  • Postcard delivery
  • Demographic prediction
  • Landing pages
  • Social media posting & ad building
  • Photo editing tools

What are the Drawbacks of Mailchimp?

The biggest drawback to Mailchimp is that their product just isn’t built with bloggers in mind.

Everything about it is geared more toward a small business owner or eCommerce brand that needs heavily styled emails.

Mailchimp vs ConvertKit Comparison Email Templates

While their forever free plan can be a good way to justify starting out with them to collect subscribers in the early days of your blogging journey, you shouldn’t be afraid to jump ship once you’re around that 1,000 subscriber mark and starting to figure out how to monetize your blog audience at least on a small scale.

Another downside to Mailchimp is that they only offer social media integrations with Facebook, Instagram and Twitter. For such a large company, it’s surprising they don’t include integrations for every major social media platform.

One final drawback is how Mailchimp pricing tiers function. A common complaint you’ll hear, is that they’ll charge you twice if you have one subscriber on multiple lists. That’s true if you don’t set up your tags properly, but nevertheless it does happen. Though to be truthful, it’s more of a design flaw than an intentional double-charge.

How Much Does Mailchimp Cost?

Free Plan:  Yes (Feature-Limited)

Free Trial:  N/A

Mailchimp Pricing Breakdown (Using Their Standard Plan):

  • 0 – 1,000 subscribers:  Free (Feature-Limited)
  • 1,001 – 2,000 subscribers:  Free (Feature-Limited)
  • 2,001 – 3,000 subscribers:  $49/mo
  • 3,001 – 5,000 subscribers:  $49/mo
  • 5,001 – 10,000 subscribers:  $74 – $99/mo
  • 10,001 – 15,000 subscribers:  $99 – $159/mo
  • 15,001 – 25,000 subscribers:  $159 – $219/mo
  • 25,001 – 50,000 subscribers:  $219 – $299/mo
  • 50,001 – 100,000 subscribers:  $299 – $499/mo

MailChimp’s forever free plan limits you to 2,000 subscribers and sending no more than 10,000 emails per month.

For a new blogger still learning about everything from using WordPress, to generating blog post ideas, figuring out your blog SEO strategies, learning how to write a blog post and whether or not to pursue guest blogging yet, Mailchimp’s free plan does more than you’ll need for now.

You probably won’t be sending a high volume of emails while you’re still testing the water with this business and learning so much about how your blog works.

That being said, their forever free plan is limited to just their most basic features.

  • No custom branding
  • No chat or email support
  • No tagging or segmentation
  • No reports
  • A MailChimp ad is included at the bottom of your emails

For an existing eCommerce business or growing blogger, the forever free plan probably won’t be a smart move. You’ll need to upgrade in order to unlock more features.

Their pricing beyond the forever free plan is a bit more subscriber-based and comes with unlimited emails (though you do still need to choose one of the plan levels depending upon the features you want to unlock).

So, What’s the Best Email Marketing Tool for Bloggers?

The answer is… it depends.

I believe very strongly that ConvertKit is by far the best email marketing tool for at least somewhat established bloggers.

However, it’s not what I’d recommend most brand new bloggers to start out with from day one.

Remember what my progression looked like?

  • Months 1 – 6:  I used Mailchimp up to ~1,000 subscribers, mostly because it’s free for less than 2,000 subscribers
  • Months 6 – 18:  I used AWeber up to ~10,000 subscribers, largely because it was easy to use and the leading brand back in 2014
  • Years 2 – 5 (Present):  I use ConvertKit today, and switched in order to unlock their more advanced tools (like automations)

Going with a free option like Mailchimp to collect email addresses and send a couple of monthly updates is a great way to test the waters for a little while as you figure out how to blog and begin laying the foundation for a real business to come.

Each of these email marketing tools also have their strengths, and can be the right fit for different use-cases, with different price points.

Like I said at the beginning, no email marketing tool is going to be perfect for everyone.

Take a good look at where your blogging business is at today, and where you’re expecting to go over the next 6-12 months.

That’ll help you decide between ConvertKit vs AWeber vs Mailchimp—and make the right call for where to invest.

All the while, never forget that you can always make a change down the line.


Ryan Robinson
Ryan Robinson

Full-time blogger, podcaster and side project aficionado. Join me here, on ryrob.com to learn how to start a blog, make money blogging and grow a profitable side business. I also write for publications like Fast Company, Forbes, Entrepreneur, Inc, Business Insider and more. Let’s chat on Twitter about business and side projects.

    6 replies to "ConvertKit vs AWeber vs Mailchimp: Which is the Best Email Marketing Tool for Bloggers? (When to Make a Switch)"

    • Drewry

      For a good while now, I’ve been up in the air with thoughts of how to use an email lead capture service to build a natural permission based email marketing list. I’ve used a service in the past that gave me some email addresses of people who subscribed. But I assume that their support was limited due to the fact that they didn’t charge.

      I may look into using an email lead capture or email marketing service in the future, because as traffic and revenues are trickling in… I’m looking to outsource some of my marketing activities down the road hopefully.

      • Ryan Robinson

        Yeah, in my opinion it’s never too early to start collecting email subscribers (from the pool of readers who are already coming to your blog).

        So if you have traffic, you should (probably) be offering an opportunity for those subscribers to join your email list—whether to get updates about new content, product/service recommendations, details about your own upcoming launches, etc. More than anything else, having an engaged email list is a way to hedge against depending too much on other external sources of traffic over time.

    • Manoj

      AWeber’s list management logic has always seemed flawed to me – it’s far more logical to tag a single email address with multiple interest tags, rather than count each interest as a separate subscriber. Thanks for the comparison review on ConvertKit – it sounds like they are on the right track.

      Klaviyo looks like a good merchant email system, and I’ll look forward to your review of it. They could use a mid-tier pricing level, IMO – the jump from 500 to 15,000 subscribers is a big one.

      • Ryan Robinson

        Agreed on the list logic point! Always scratched my head at that too, especially once ConvertKit came along.

        I’ll look into Klaviyo, seems like they also do some pretty advanced segmentation & automation. Feels more enterprise-y though, no?

    • Cole

      From the mentioned three, I’d rather go with ConvertKit. At least for me it rings the truest for my needs.
      For Aweber I’m lacking Pop-up possibility and auto resend option for unoped recipients, for ConvertKit – well, I’m a fan of nice looking emails. So I’m a sucker for templates.
      Currrently I’m enjoying a nice ESP called Mailerlite – it has auto resend, also pop-up possibilities and my hear swells on all template options. It’s all about finding the right one for you, right?

      • Ryan Robinson

        Nice! Absolutely—find what works best for your blog and your specific needs 🙂

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