41 Best Blogging Tools in 2020 for Better Marketing, SEO, Writing, Research and Growth

The right blogging tools can make or break your blog-based business.

Over the last six years of growing my blog from zero to 500,000+ monthly readers, one critical thing I’ve learned is just how important it is to choose the best blogging tools from day one—and to also know when you’ve progressed enough and are ready to move on to the next level of tool.

When you employ the right tools for bloggers on your website (for the stage you’re in), it can literally save you hours of time that’d be otherwise spent on much more manual work.

Not only will these best blogging tools save you valuable time & effort, but they’ll also enable you to actually do things that wouldn’t otherwise be possible without investing in hiring your own team of marketers, writers, virtual assistants or software engineers.

41 Best Blogging Tools in 2020 for Better Marketing, SEO, Writing and Research

  1. Ahrefs
  2. Google Analytics
  3. MonsterInsights
  4. Serprobot
  5. Yoast SEO for WordPress
  6. Buzzsumo
  7. Twinword Ideas
  8. SimilarWeb
  9. Can I Rank?
  10. SE Ranking
  11. CoSchedule’s Headline Analyzer
  12. Hunter
  13. Voila Norbert
  14. Ninja Outreach
  15. Clearbit
  16. Wordable
  17. FocusMe
  18. Inbox When Ready for Gmail
  19. ConvertKit
  20. Sumo
  21. OptinMonster
  22. AddThis
  23. SocialSnap
  24. Click-to-Tweet
  25. Teachable
  26. Quuu and Quuu Promote
  27. Wishpond
  28. YouTube
  29. Adobe Rush
  30. Rev
  31. Albacross
  32. LinkMiner
  33. SEO Web Page Analyzer
  34. Loom
  35. Pichi
  36. Adobe Photoshop
  37. Visme
  38. Logaster
  39. Unsplash
  40. Trello
  41. Affilimate
  42. Paperform
  43. Easelly

Disclosure: Please note that some of the links below are affiliate links and at no additional cost to you, I’ll earn a commission. Know that I only recommend tools, products and services I’ve personally used and stand behind. When you purchase a tool using my one of my affiliate links, the company compensates me, which helps me run this blog and keep all of my in-depth content free of charge for readers.

From keyword research to competitor analysis, writing blog headlines, email marketing, nailing your blogger outreach, scaling your social media promotion and much more—we’re breaking down all of the top blogging tools you need to be using on your blog today.

Now before we dig into today’s roundup of blogging tools—if you’re totally new to blogging, I’ve put together the ultimate guide to getting started with your blog. Actually getting your blog online and well-optimized (with the right tools) is the first step to laying a foundation that’ll eventually attracts readers. And my 25,000 word guide to starting a blog will position you best for going on to bring thousands of readers to your blog in the near future.

If you haven’t yet gotten your blog off the ground yet, then head over to my ultimate guide to starting a blog.

Still Need to Start Your Blog First?

Check out my ultimate guide: How to Start a Blog (on the Side) Today.


First up, we’re exploring the most effective research and analysis-related blogging tools on the market today, so that you can take a more effective approach to how you’re growing your blog in the first place.

1. Ahrefs

Ahrefs Homepage as the Best Blogging Tool for Keyword Research

Ahrefs has more than earned its reputation as one of the best blogging tools when it comes to nailing your blog SEO strategies, with a special emphasis on keyword research & competitor analysis. Though to be clear, if you’re brand new to blogging—this tool may be a little advanced (and it’s not free).

Having started out as just a backlink checker back in the day, many bloggers aren’t fully aware of how powerful Ahrefs has become as a blogging tool. Their most relevant features for bloggers, is that it quadruples as a content research and analysis juggernaut, keyword rank tracker (with historical SERP movements going as far back as when your blog began ranking for its first keyword), a competitor research tool and on-page SEO analyzer. I know, that’s a lot.

New features still come along quite often and they’re never released at the expense of their most loved features—they still boast the largest index of backlinks of any blogging tool in its class.

While their Keywords Explorer tool is my go-to these days, Ahrefs really earns its stripes as a backlink analysis tool. When conducting an analysis of either your own backlink profile or that of a competitor you’re trying to learn from, you can choose to view columns like only new links, lost links, no follow, or do follow links. You also can group similar links, see just one link per domain name or view links by platform. The flexibility lets you easily get to the bottom of your queries.

Here are a few of my daily searches on Ahrefs:

  • Top Pages: This shows you a list of the highest traffic-grossing pages for the site you’re analyzing
  • Best by Links: This view ranks the pages of a site based on the number of backlinks it’s received
  • Content Explorer: Allows you to quickly generate blog post ideas that put the spotlight on trending topics in your space
  • Competitor Research: This’ll quickly show the keywords a competitor site ranks for (along with traffic estimates)

Keep in mind that traffic estimates are calculated based on a site’s organic ranking positions, their number of featured snippets, search carousels and everything else in between.

As such, organic traffic reports can be shockingly accurate, even for small blogs.

2. Google Analytics

How I Made $54923 Blogging on the Side in June 2019 Google Analytics Screenshot Traffic

Since 2005, Google Analytics has been a (free) web analytics service built and offered by Google that allows blog and website owners to track and report on their website traffic. Today, it’s just one of the blogging tools offered inside of the overall Google Marketing Platform brand, designed for marketers and advertisers to reach more readers.

In the screenshot above (from my own Google Analytics dashboard for this blog), you can see critical data points like how many readers come to my blog each month, the breakdown of new vs returning visitors, how many pages the average visitor views, how long they spend on a page, my blog’s bounce rate—and so much more. Here’s a step-by-step guide from Google on how to install Google Analytics on your blog.

3. MonsterInsights

Blogging Tools to Become a Better Blogger MonsterInsights WordPress Plugin

To put it simply, MonsterInsights is a dead simple Google Analytics plugin for WordPress—that allows you to view your GA data directly within your WordPress dashboard.

This plugin makes our list of the best blogging tools because it allows you to easily connect your WordPress blog with your Google Analytics account (without hiring developer or writing any code yourself)—a task that can sometimes be a bit more complicated than most new bloggers bargain for, depending upon which of the best WordPress themes you’re using.

With the click of just a few buttons in MonsterInsights, you can set up relatively sophisticated event tracking, eCommerce tracking (depending upon the eCommerce website builder you’re using), form submissions and more features that’ll help you better understand your blog readers as you grow.

4. Serp Robot

Serprobot Blogging Tool for Checking Search Rankings

Serp Robot is a free Google rank checker that tracks the position of your blog’s articles for the keywords you input.

It’s forte is accurate rankings—hilarious when you consider that’s the only job of a rank tracker… but not as hilarious if you’ve ever tried using a rank tracking blogging tool.

Most rank trackers miss the mark, big time. Accurate tracking is key to understanding your blog’s health (as it relates to your ability to deliver organic search traffic), as a heavy decline could hint at a potential manual penalty from Google.

5. Yoast SEO for WordPress Plugin

Yoast SEO WordPress Plugin as Top Blogging Tools

Quite possibly the most-installed WordPress plugin of all time (made by an independent company), Yoast SEO is indispensable amongst the best blogging tools.

Whether you’re running a personal blog or working in marketing and SEO for a company that’s put you in charge of managing their corporate blog, Yoast SEO is a powerful free plugin that’s been designed to help make your blog as search engine-friendly as possible.

After installing the plugin, you’ll immediately see the above mini-SEO dashboard at the bottom of every post on your blog once you’re in editing mode. All you need to do is input your focus keyphrase (target keyword you want the article to rank for in organic search), and the plugin will give you a detailed analysis of how to write a better headline, meta description, alongside recommendations on the number of links your article should contain, the number of times your keyword phrase should be mentioned, article length and more.

If I had to go down to using just one of these blogging tools on my site today, I’d choose Yoast SEO.

6. Buzzsumo

Buzzsumo Top Blogging Tools for Marketers

BuzzSumo’s Content Research blogging tool generates a list of the most popular blog posts on a given topic—and you get to view pre-validated ideas for blog posts.

With Buzzsumo, you can also monitor your blog’s mentions across the web as they happen in real-time. This makes them very useful amongst the best blogging tools specifically for marketers—since you can reach out to unlinked brand mentions and turn them into new links for your growing blog SEO strategy.

The question analyzer features the ability to search and lists out questions asked on a particular keyword phrase your readers may be searching for—which is important if you want to capture featured snippets.

7. Twinword Ideas

Blogger SEO Techniques and Tools to Do Keyword Research Twinword

Miss the old (free) Google Keyword Planner or looking for a free alternative to some of the more advanced tools like Ahrefs? Well, Twinword Ideas is your next best thing. It’s a free keyword research tool you can use to learn which phrases you should create targeted content for (in order to bring more of the right readers to your blog from search engines).

Twinword Ideas—a free blogging tool from the team at Twinword—gathers keyword data directly from Google, making it more accurate than most other completely free keyword research tools out there today. So, if you’re wondering… do people still read blogs? the answer is a resounding yes today.

In addition to just the basic search function, you can view “Popular Topics” together with data that calculates how much SEO competition there will be on the topic—suggesting how difficult it’ll be for your blog to rank high in organic search results. Unlike Google’s original Keyword Planner tool (no longer a completely free resource) that gives a range of monthly search volumes, Twinword Ideas lists exact search volumes you can count on.

8. SimilarWeb

Best Blogging Tools for Marketers to Use SimilarWeb Screenshot

What I like about SimilarWeb is their ability to turn the often inscrutable numbers into easy-to-understand colorful graphics. Insights that might take hours to glean elsewhere when relying entirely on numbers, can be drawn pretty quickly with the graphic presentations on SimilarWeb.

The free version of SimilarWeb makes our list of top blogging tools because it lets you see everything that the paid account does—with the exception that your time range is restricted. With a free account, you can see a blog’s website traffic analytics for the past 3 months. With a paid account, you can see detailed traffic reports for six months. It also displays worldwide traffic, broken down by country. There’s also a category rank showing your own popularity within the niche you blog about—for example that could include food blogging, fashion blogging, travel blogging or otherwise.

You can analyze data on visitor locations, how much search traffic you’re getting, referring sites, social traffic, keywords you’re ranking for, paid advertising data and similar sites you’re competing with today. Traffic figures should be taken with a grain of salt though. SimilarWeb tends to underestimate traffic count for sites averaging below 50,000 visitors a month, while often overestimating traffic for others.

For example on my blog, SimilarWeb estimates the monthly pageviews for May at 960,587.

The actual pageviews for May? Only 736,679.

Laser sharp accuracy isn’t the purpose of a blogging tool like this, though.

SimilarWeb doles out what Ahrefs doesn’t—helping you to visualize every channel that sends your blog traffic (and take action to learn how to write blog posts that’ll repeat your successes).

9. Can I Rank?

Can I Rank SEO Tool as Best Blogging Tools to Get Ahead on Content

Can I Rank? is one of the most exciting new blogging tools I’ve discovered this year. At the core of their product, is an AI-powered software engine that gives you actionable blogging tips and advice for how to improve your blog’s SEO rankings, get more traffic and even gather the best blog post ideas to pursue based on your existing content—and which opportunities will provide the most potential traffic value in the months to come.

Beyond just the SEO-focused recommendations you’ll get from Can I Rank?, their platform gives you detailed DIY instructions for how to best implement their advice—or the opportunity to delegate the task to an SEO consultant within their network. It’s pure genius, and I’ve already discovered several high-impact content opportunities I’m capitalizing on for my blog, so I recommend every serious blogger to give them a try.

10. SE Ranking

SE Ranking Product Screenshot in Top Blogging Tools Roundup

SE Ranking is another of my picks for exciting new blogging tools to burst onto the scene this year. With a very broad feature set ranging from keyword ranking tracking to research tools, competitor monitoring, advanced traffic analytics, marketing planning and more—this is one of the most robust new blogging tools I’ve come across in some time, and it’s quickly become an essential part of my workflow whenever I update my blog business plan.

What I like most about SE Ranking, is that beyond just the keyword position monitoring function that sits at the center of the product, this blogging tool also provides a very extensive website audit function that’ll give you extremely actionable feedback on how to improve your blog’s technical SEO footprint. While this is amongst the paid blogging tools here on this list, if you’re taking your blog growth seriously—then SE Ranking is well worth your while to consider weaving into your tech stack.

11. CoSchedule Headline Analyzer

SEO for Bloggers How to Write a Good Headline for Your Article Tester

CoSchedule’s Headline Analyzer makes our list of top free blogging tools because it quickly checks your headline for balance, length, keywords, sentiment and scores it on a scale of 0 to 100.

Based on your first analysis, you can play with the wording, length and order of words to see if you can get a higher score. It’s important to note though, that even a headline analyzer tool isn’t always perfect—it wants headlines to conform to a template that might be best in ranking for some keyword phrases, but isn’t always a guaranteed best choice. That being said, it’s an excellent blogging tool for writers to get a feel for how their headlines will likely be perceived by readers.


Outreach-Focused Blogging Tools to Scale Your Content Promotion

With the more research-heavy blogging tools behind us, let’s dig into the best outreach-oriented blogging tools.

These blogging tools are designed with the express purpose to help you nail your blogger outreach, scale your content promotion, land high quality guest posts and build partnerships with other bloggers in your industry.

12. Hunter

Hunter for Cold Email Success to Find Email Addresses

The premise of this free blogging tool is deceptively simple—Hunter scrapes the Internet for email addresses, and allows you to enter a domain and see all of the emails associated with that company (that have made their way into the Hunter database). It’s my go-to email finding tool today.

Whether you need the email address of a CEO, content manager or social media rep, Hunter’s email finder feature will return either their exact email address or their best guess based on other company emails they’ve uncovered. What ups the ante with this blogging tool, is the bulk feature, where you can upload a list of domains or contacts, in order to find or verify contacts for a larger scale outreach campaign.

The free plan limits you to 100 searches a month (which is more than enough for implementing a thoughtful blog SEO strategy).

13. Voila Norbert

Blogging Tool Voila Norbert In Action to Find Email Addresses

Voila Norbert’s remarkable in the way it’s able to process even hundreds of raw CSV files, and feed you highly accurate contact information for your blog outreach campaigns.

Primarily build to become one of the top lead validation blogging tools, Voila Norbert also integrates with other tools like Drip and Pipedrive, making it particularly useful for sorting your leads and lining up campaigns to launch quickly.

14. Ninja Outreach

Blogging Tools NinjaOutreach for Marketers to Use Example

Ninja outreach is on this list of the best blogging tools because it’s an all-in-one outreach tool that you can use to connect with influencers, pitch guest posts and build relationships with other bloggers in your niche—at scale.

Its primary function as a link prospector can be accessed within the Outreach section. Enter a topic to find the top blogs you should connect with, with several columns highlighting social stats, SEO metrics, traffic figures and contact info for the people you should get in touch with and email with your collaboration idea.

The features column even shows whether or not the target website is currently accepting guest posts—making this amazing amongst the top tools for bloggers who want to land more guest posts and attract high quality links as a part of their SEO strategy.

15. Clearbit

How to Use Clearbit as a Blogging Tool

The stand-out feature that makes Clearbit one of the most useful blogging tools for content creators, is its awesome integration with Gmail. Once Clearbit is installed, you can click on a contact you’re about to send an email to—and you’ll get a mini widget with a short bio about the person, their website and company they work at.

It’s useful for not only personalizing your emails during an outreach campaign, but for also testing & validating whether or not a particular email address you have is accurate 😉


Productivity-Centric Blogging Tools to Get More Work Done (Faster)

Alright, shifting gears again—let’s talk about the productivity-related blogging tools—which is something of an obsession of mine.

These are my picks for the most essential productivity-oriented blogging tools that’ll help you save time on tasks that can be done faster (and more effectively).

16. Wordable

Wordable Top Blogging Tools for Bloggers to Use

If you’ve been blogging for any amount of time, and have ever gone through the (hilarious) process of trying to copy & paste a blog post you wrote as a draft in a Google Doc—and get it loaded into WordPress, then you know how much of a nightmare the re-formatting will be. Wordable is one of my favorite blogging tools because it’s saved me literally hours of my life.

Once you’ve signed up for Wordable’s free trial, you’ll download their plugin and install it on your WordPress blog. Then, in literally one click, you’ll be able to instantly export Google Docs into a WordPress post or page on your blog—without any formatting challenges. Seriously. It’s incredible, and it’ll even import images using the titles you’ve given the files originally within your Google Doc.

17. FocusMe

Best Tools for Bloggers FocusMe Screenshot in Use

FocusMe has a special place on my list of the best blogging tools because of how much it, well… helps me stay focused when I need to get critical work done.

As a website and app blocker, FocusMe aspires to help you kill energy-draining multitasking and limit the amount of time you spend on distracting websites. Its promise of efficiency is set on the belief that setting a daily 2-hour curfew for a specific website or app can translate to 25% higher levels of productivity.

18. Inbox When Ready for Gmail

Inbox When Ready Tools for Bloggers to Be Focused

The makers of this special Chrome extension for Gmail realized just how obsessed we’ve become with emails today—and sought to rein in that obsession, so you can spend more time on the tasks that’ll actually help grow your blog (rather than answering every single email as it comes in).

Once installed, the extension helps you batch process emails and minimize how long you spend on each email—by adding a “Show Inbox” button and alternatively a “Hide Inbox” button for when you’re ready to either dive into email or hide your email inbox from sight. Personally, it helps me think twice about opening up my email inbox.

Another great feature is that you can still compose new emails while the inbox remains hidden, so you don’t have to worry about new emails popping up and stealing your attention. You can also assign a frequency limit on how many times you want to check your email in a day—plus allocate specific time limits for each email.


Marketing-Related Blogging Tools to Grow Your Traffic and Build an Audience

Marketing. Like it or not, recent blogging statistics illustrate that you’ve got to promote your blog content if you hope to build an engaged audience—and the right blogging tools can help you do that much more effectively than ever before.

These are my picks for the most essential blogging tools that’ll specifically help you market your blog more effectively.

19. ConvertKit

Ryan Robinson Blog Income Report July 2019 ConvertKit Email Subscribers

While I’ll be the first to tell you stick with free email marketing tools like Mailchimp as you’re just getting started—that won’t be the best blogging tool for growing your email list in the long-term as your business scales and you can afford invest in blogging tools like ConvertKit that’ll do more to create things like automations & sequences that can generate revenue from your email list while you sleep.

Your email subscribers are just a small step away from becoming paying customers of your online course, the eBook you wrote, or service you’re offering. For example, I’ve been able to set up completely automated sales emails that promote the purchase of either my blogging books or one of my premium blogging courses depending upon when and how a new subscriber signs up on my blog. ConvertKit’s functionality is designed specifically for bloggers, and is affordable (starting at $29/mo) for their jam-packed feature list including building your email list, making landing pages, setting up automated emails, messaging subscribers and templates to start with. They also integrate directly with WordPress and other top blogging tools, making it a crucial dashboard for an experienced blogger.

If you’re still not convinced, take a peek at my recent comparison between ConvertKit vs AWeber vs Mailchimp.

20. Sumo

Best Blogging Tools Sumo for Marketers

Sumo actually bundles together more than twenty different useful blogging tools into one single package. Here, I’ll talk about their three social media optimization tools.

We all know that posts with images get shared more, right? What if your blog visitors also want to share the images they find in your blog posts? That’s easily done in just one click with Sumo’s Image Sharer tool. Beyond that, the Sumo Highlighter makes it easy for readers to share snippets they like from within a blog post by highlighting it (for other readers to notice) and tweet about it.

Sumo share is a slick, well-optimized set of social sharing buttons that you can embed within a blog post or along the side of your blog, so that readers are encouraged to spread the word about the content they like on your blog.

21. OptinMonster

OptinMonster Example of Best Blogging Tools for Marketers

As any new blogger will know, building an email list is essential to eventually learning how to make money blogging.

OptinMonster lands on our list of the best blogging tools because of how effective it is at capturing the email addresses of your readers. It can be set up on any page of your blog (they have an incredibly easy-to-use WordPress plugin too) and their tools give you the ability to even A/B test different messages to learn the most effective ways to incentivize your readers to join your list or even complete a purchase. Not to mention the fact that their opt-ins can be designed to perfectly match your blog layout aesthetic.

22. AddThis

Blogging Tools for Content Creators AddThis in Use

The social sharing buttons I use on many pages of my blog are powered by AddThis—and best of all? This is a completely free blogging tool you can install in minutes.

Beyond just the social sharing widgets, they offer a suite of other blogging tools like the ability to populate follow buttons across your blog, link promotion tool bars that can direct readers to a specific page of your site, email list building popups and even related content bars that can be placed strategically within your content to keep readers moving on to the next article.

23. SocialSnap

SocialSnap Customizable Share Widget Blogging Tool

SocialSnap is a WordPress plugin that adds beautiful social share buttons on your blog, with more customization options and faster loading than anyone else on the market.

Unlike other blogging tools and plugins that add social buttons to your blog, SocialSnap is built to be lightning fast and won’t slow down your page load speeds one bit—an important factor in your overall blog SEO strategy. Plus, their share buttons are available in multiple formats as a floating bar, sticky widget, above or below blog posts and even as pop-ups.

24. Click-to-Tweet by CoSchedule

Blogging Tools Click to Tweet by CoSchedule

For how minimalist and straight forward this free WordPress plugin is, it’s become one of the highest return blogging tools I’ve installed on my site.

It’s as easy as it gets when it comes to embedding quick and easy tweetable quotes or content you want to encourage readers to share anywhere within your blog content.

25. Teachable

Blogging Tools Teachable for Course Creation Examples

As your blogging business grows, making and selling online courses will be a natural evolution along the path to monetizing your blog. Teachable has long been one of the easiest-to-use online course delivery platforms that can not only serve content to your students—but also collect payments on your behalf.

All you need to do is create your course content, design a sales page using their simple builder, and then connect Teachable to your PayPal or Stripe account—then you’re ready to start selling courses to your readers. Check them out and sign up here to learn more.

26. Quuu and Quuu Promote

Top Blogging Tools Quuu Promote to Influencers

Quuu and Quuu Promote are two different things, but both are incredibly useful blogging tools to build your audience and promote your content.

Quuu users like me receive high-quality daily content recommendations from the niches you choose to share about on your social channels. You can then schedule this content to automatically publish on regular intervals throughout the day or week—keeping your target audience engaged.

Much of the content you’ll be sharing is courtesy of bloggers who’ve signed up to have their content vetted by Quuu’s Promote program. The payoff for using Quuu Promote is that you’ll get access to a veritable traffic source that keeps giving for weeks to come. Every time I publish a new post on my blog, I submit it to Quuu Promote.

It’s a win-win for both stakeholders—both content curators and bloggers who want to drive traffic, get more shares and build a brand.

27. Wishpond

Wishpond Features and Homepage Screenshot for Blogging Tools List

Wishpond is actually a collection of blogging tools built around helping you do one thing—effectively market and grow your business. It earns a place here on my list of useful blogging tools for marketers, because of how many different features you get after signing up: an online advertising dashboard, social media tools, email marketing, lead management, referral campaigns, landing pages, forms, call tracking, chat bots and more. It’s a one-stop dashboard of blogging tools once you’re focused on marketing your site.

The most unique feature about Wishpond, is that you get a dedicated marketing executive to join your team after signing up. It’s their job to  guide you through every step of what it takes to create (and execute) successful marketing campaigns for your blog and niche. They’ll help you stay in the loop with industry trends, look for specific optimizations you can make on your blog and provide ongoing actionable advice to help grow your site in the right direction. The best part? Pricing starts at just $49/mo.

28. YouTube

YouTube Channel Best Blogging Tools Ryan Robinson Screenshot

Did you know that YouTube is the second largest search engine in the world (behind only their parent company Google)?

With many millions of people searching for answers to the pressing questions they have every single day on YouTube, that makes it one of the most useful blogging tools to help build your audience, attract more viewers who want to learn from you and grow your influence. In their push to increase the watch time users spend on YouTube, bloggers that publish longer-form videos that keep viewers engaged, will be rewarded with climbing the organic rankings.

Here are a few YouTube video ideas (and formats) you can use to create engaging content for your readers:

  • Turn your popular blog posts into videos
  • Share stories from within your blog niche
  • Create step-by-step videos that walk through a process readers want to learn about
  • Discuss current events, news and industry happenings (by yourself or with a guest)

At the end of the day, the more you can publish quality YouTube videos and embed them into related posts on your blog, the higher your rewards will likely be from search engines like Google that value the close connection between YouTube video embeds and long-form written content.

29. Adobe Rush

Best Blogging Tools Adobe Rush for Editing Videos on the Go

Adobe Rush is the company’s most recent video editing product—a pared down version of their immensely popular Premier editing software—geared toward helping bloggers and creators to shoot, edit and share online videos as quickly as possible.

Rush makes my list of the best blogging tools because I’m far from a professional video editor. It helps me to take the simple videos I record (like my tutorial on how to start a blog) and edit them into visually appealing content for my blog and YouTube channel in a matter of minutes.

30. Rev

Best Blogging Tools to Use Rev for Video Transcriptions

Whether it’s video or podcast transcriptions, captions to include with your YouTube videos, or even foreign subtitles on your content that starts to attract an international audience, Rev is my go-to destination for fast, high-quality services in this world—landing it squarely on my list of the best blogging tools. Side note: If you’re considering podcast, check out my list of the best podcast hosting platforms on the market today.

31. Albacross

Best Blogging Tools Albacross for Lead Generation and Website Analytics

Albacross is a powerful B2B lead generation platform that gives bloggers (and businesses) the ability to identify and monitor which companies are visiting their websites. You can also gather useful information on the organizations behind your readers—including size, revenue, industry, location and even contact details.

Having this kind of data about blog visitors at your disposal will allow you to do much more relevant email marketing campaigns to spread the word about your blog and build more partnerships. Their integration with Zapier gives users access to a wide range of applications to pass data to, including CRMs, email marketing tools and more.


Broken Link and Optimization-Driven Blogging Tools

Now, one of my favorite aspects of blogging—working hard to get make sure your content is discovered by new audiences by tactics like… landing guest blog posts, finding broken links and coming up with creative ways to get your content mentioned in strategic outlets online.

These are my picks for the best blogging tools that’ll help you get your blog mentioned on other top websites.

32. LinkMiner

Blogging Tools LinkMiner for Content Outreach

LinkMiner is an Google Chrome extension that identifies opportunities for you to build links to your blog content, by spotting broken links on the websites you’re viewing. Once installed, LinkMiner will highlight all 404 errors (broken links), so that you can then contact the blog owner with a similar resource you’ve already created and ask for your link to be placed where that broken one previously was.

33. SEO Web Page Analyzer

SEO Web Page Analyzer Blogging Tools for Marketers

This blogging tool is a free SEO analyzer you can use to get actionable advice on improving the pages of your blog.

Just enter the URL of the page you want to analyze to get a free report. Based on the quick analysis, your page will get an overall SEO score, followed by a report with specific implementations you can quickly make to improve your page score and get it in better SEO shape.


Image and Video-Related Blogging Tools to Nail Your Visual Identity

Without a coherent visual identity and well-designed layout (like you can get from these WordPress themes), it’s going to be difficult to stick out in the minds of your readers (and convince them you’re worth coming back to). These blogging tools will help you excel at that.

From optimizing your images in order to keep page load speeds down, to designing high quality featured images for your blog posts, these are the essential image and video-related blogging tools you need to be using right now.

34. Loom

Top Blogging Tools Loom for Video Recording

I discovered Loom just over a year ago and am completely blown away by not only its versatility as a (free) useful blogging tool for recording high quality screen-share tutorials, but at just how effective it is at also capturing direct to camera videos from my computer.

Loom’s features also include the ability to quickly (and either privately or publicly) share the videos you record with just one click—pasting into your email, over Slack or otherwise. Colleagues or customers can even weigh in with comments on your videos, or you can export the videos and upload to a destination like YouTube.

35. Pichi

Pichi Image Compression Blogging Tools for Bloggers

This app for Mac lets you resize and compress images in just a couple of clicks, making it essential amongst blogging tools you’ll want to employ as your traffic grows.

With Pichi, you can achieve up to 95% compression without any noticeable drop in your image quality. Images will upload quickly and as a result, the pages of your blog will load faster. Every additional second in page load time can drop conversions and conversely signal to Google that your content shouldn’t be ranked as high in organic search results.

36. Adobe Photoshop

Image Editing Blogging Tools Adobe Photoshop

For truly unrestricted image editing and customization, Adobe Photoshop reigns king amongst blogging tools.

On the flip side though, it can be one of the most complex blogging tools to learn from scratch if you’ve never experienced it before—the incredibly wide range of customization options to edit and even create visual content means there’s a steep learning curve.

37. Visme

Visme Blogging Tool for Creating Images and Graphics

Visme is a free online design blogging tool that lets bloggers create custom designs, blog images, infographics,  social posts and more for your blog—all without having to learn a complex set of tools or skills.

After signing up, you’ll be able to choose from hundreds of templates to hit the ground running, and you’ll be able to create visually appealing graphics in a matter of minutes.

38. Logaster

Logaster Blogging Tools to Create Logos Homepage Screenshot

Logaster is one of the top online services for designing your brand assets (especially getting a logo designed) with a focus on both quality and cost. What’s particularly great about this blogging tool, is that you can create a logo in just a couple of clicks—with their online generator creating more than 1,000 creative logos each hour.

With a specific bend towards helping small and medium-sized businesses, their blogging tools offer the ability to quickly create high quality logos and other visual assets to fuel projects like a website redesign, new media kit, stationary and more.

39. Unsplash

Unsplash Stock Image Tools for Bloggers to Use

Unsplash has a massive free stock photo library, making it a go-to amongst my favorite tools for bloggers.

Studies have shown that blog posts that feature an image every 75-100 words get double the shares compared to those that don’t have regular visuals embedded throughout. Their powerful search function isn’t the only way to look for pictures either—you can also browse collections sorted into familiar themes. Their library boasts a collection of 810,000+ photos from photographers across every walk of life. You won’t be disappointed in your search for the right blog images.


Project Management Blogging Tools to Keep Your Content on Track

Finally, we’ve got my favorite project management-related blogging tool you can use to stay on top of editorial calendars while keeping your remote contractors, partners and fellow bloggers in the loop.

40. Trello

Trello in Use as One of the Best Blogging Tools for Productivity

Trello is a collaboration and project management tool through and through. Sign up is super easy (and free with some slight limitations). From creating projects, to assigning team members to specific tasks and tracking the progress of a project, it’s easy to get a visual view of how things are progressing on your blog.

Want to kick off a new blog post? Create a new card on your editorial board with this blogging tool and assign the right team members to get started.

41. Affilimate Affiliate Dashboard (Bonus)

Affilimate Screenshot (Best Affiliate Programs Manager Tool)

There are two main challenges that come with scaling your affiliate blog income—keeping track of lots of different affiliate programs to log into, and inconsistent or lackluster reporting. For example, let’s say you have a single article which links to products in 5 different affiliate networks. Trying to figure out how much that article is earning in total, and whether it’s trending up or down after your latest changes, is a time-consuming and manual process.

These are the two core problems that Affilimate solves. It aggregates your affiliate reports into one single dashboard, allows you to build detailed, cross-network reports and automatically attributes your conversions back to specific articles and links on the page (which saves a ton of time). This can be a game-changer both if you’re starting out and want to visualize what’s already working, as well as if you’re scaling up and managing several different websites.

42. Paperform (Bonus)

Paperform (Blogging Tools) Homepage Screenshot of Form Builder for Websites

Surprisingly, the vast majority of free WordPress themes on the market today just don’t have a great interface for creating beautiful sign up forms—and that’s where Paperform comes into play.

Paperform is an online tool that allows bloggers and web publishers to (quickly) create beautiful online forms, insert payment forms or create easy-to-build product pages without any technical knowledge. From surveying your audience, to collecting email addresses, taking payments, booking appointments and more, Paperform gives you a short HTML code snippet that can be embedded directly into any page or post on your website.

43. Easelly (Bonus)

Easelly Screenshot (Blogging Tools Infographic Maker Example)

If you’re looking to increase your blog traffic (but you’re on a tight budget) creating infographics can improve your website authority and rankings. But how do you make infographics? Meet Easelly, a simple infographic maker tool with 4 million users worldwide. With the Pro version of Easelly, you even get unlimited access to beautiful infographic templates and more than 1.1 million free illustrations & images created by professional designers.

It’s also easy to embed an Easelly infographic directly on your blog. All you have to do is copy and paste a simple embed code from your Easelly canvas, into your content editor. If you’re pressed for time to make infographics from scratch, you can even ask the infographic design team behind Easelly to make custom infographics and animated graphics for you. Pricing for their paid plans start at just $49.


Did I Miss Any of Your Picks for the Best Blogging Tools?

Ultimately, I’m a major advocate of getting by on as tight a budget as possible when it comes to purchasing blogging tools, especially in the beginning when you can make the painful blogging mistake of spending too much on paid tools—even though your tool expenses will be deductible on your blog taxes at the end of the year. With how many great free (and very inexpensive) tool options there are today—it’s easy to keep your blogging costs pretty low while still growing your site quickly.

If you’re not too sure about what’s actually worth spending some money on today—in the name of positioning your blog for long-term success, then use this check list:

Now, are there any essential blogging tools I missed that should be added to the list?

Share with us in the comments below!

Hi I'm Ryan Robinson

Full-time blogger, podcaster and side project aficionado. Join me here, on ryrob.com to learn how to start a blog, make money blogging and grow a profitable side business. I also write for publications like Fast Company, Forbes, Entrepreneur, Inc, Business Insider and more. Let’s chat on Twitter about business and side projects.

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38 replies to “41 Best Blogging Tools in 2020 for Better Marketing, SEO, Writing, Research and Growth”

  1. Thanks Ryan for covering all the main points in this post. When it comes to optimizing for good SEO, not only are these references you mentioned crucial to a blogger’s success as a content developer, but it’ll also inspire bloggers in the making as a near future millionaire to create more evergreen content, in hopes of achieving more than getting good rankings in Bing, Google & YaHoO!.

    To talk about pasting content from Google Docs into WordPress or a rough draft webpage, I thought it was just me that experienced that. All the letters are bold black like you bolded everything. I often wonder why Google Docs does that. Any clues why?

    Reply
    • Of course man! Thanks for the kind words.

      That’s definitely the goal. Hopefully these blogging tools I use will not only help more people save time/be more efficient, but also improve their organic search rankings 💪

      With the GoogleDocs into WordPress thing, I think it’s just the default way they’re doing formatting in G Docs. It doesn’t translate over well when you paste into the WordPress editor, so a tool like Wordable becomes super valuable in cutting that formatting time down for me.

      Reply
    • Word Processor’s like MS Word and no doubt, Google docs, use hidden formatting which does not play well on the web. Your text needs to be in “plain text” format (see if there is an option to save in this format) in order to work correctly with html. Notepad in windows and Pages on Mac I believe both use plain text you can cut and paste from.

      Reply
  2. Hello, Ryan! Awesome article, I really enjoyed this roundup. All of the blogging tools you mentioned in this post are marvelous.

    This helped me a lot, please keep writing and sharing.

    Reply
  3. Thanks for sharing this valuable article, which definitely helps a lot for the new bloggers

    Reply
  4. Awesome list of amazing tools.

    You should also mention Slack, as it is a neat tool for team management

    Reply
    • Good catch! Slack is a tool I use daily to chat with my writers, fellow bloggers & content marketers and such. I’ll definitely be adding them into the mix when I update this list next 🙂

      Reply
  5. Perfect list of tools every blogger needs. Quuu and Quuu Promote sound interesting. I should definitely start using that. Thanks Ryan. Your stuff hardly disappoints 🙂

    Reply
  6. Been looking for a button to share this amazing post on social media but haven’t seen one though.

    Reply
    • I’m actually doing some testing with no-showing the social share buttons on a few key articles here on my blog. It seems that most of those plugins tend to slow down the load time for pages on my site (even if just a little bit), so I’m monitoring the effects of not using social share buttons for a little while.

      There is however a Click-to-Tweet button up near the top of the article you can share 🙂

      Reply
  7. Affluent.io would make a great addition to this list Ryan. It helps affiliates combine all their affiliate network data so they can sin into on platform to run all their reports and get all links for every merchant they are promoting. Huge time saver for affiliates!

    Reply
  8. Boss, I used to think your blogging creativity has been capsized by titanic of rigorous podcasting and income reports but this helpful post is an assurance that the growth of we baby-bloggers is still part of your priorities. Thanks, you’re truly a mentor.

    Reply
    • I’ve been right here! Check out the blog when you have a chance, 8 massive new in-depth blogging-related guides published on a variety of topics last month 🙂

      Reply
  9. Hi Ryan. You have a very useful blog. This information, I hope, will help me in my business. Thanks!

    Reply
    • You’re so welcome, Tori! I keep updating this list of blogging tools, so be sure to check back for more over time—or add some in the comments if I’m missing anything you use and love 🙂

      Reply
  10. I’ve been using Google Analytics and Adobe Rush, and I’m quite happy with my choices, although it never hurts to look for other options, which may be even better. I found this article, which says that a VPN is also useful for things like backlinks, ranking, keywords, and more. Can’t wait to try Surfshark to see if this is actually true, cause that’s the first time I hear about this.

    Reply
  11. Thanks for sharing such an informational write up, which will surely be a big help to bloggers today.

    Reply
  12. Great piece! As a marketing analyst and budding writer I am always looking for new ways to be more effective in honing my craft, this article provided a lot of great tips I can implement.

    Reply
  13. Awesome post, thanks for the good blogs and great listings! I enjoyed your unique blogs

    Reply