How to Pick a Niche to Blog About (8 Profitable Blog Niche Examples)

One of the questions I’m often asked by readers, is how to pick a niche to blog about.

What is a blog niche?

A blog niche is a carefully selected topic area that you’ll be focusing your blog content around. In simpler terms, picking a niche to blog about is really just another way of answering the question, how do you decide what to blog about?

And this is a pretty important question to answer as you’re very early on in the process of starting your blog… because it could ultimately be the deciding factor that determines the future success (or failure) of your blog.

While some bloggers simply write about whatever pops into their minds, that’s not a great strategy for long-term success. Especially if you want your blog to eventually generate income and become something more than just an online diary with a small handful of readers tuning in for your musings.

Instead, you need to pick a blog niche—a clear topic area that you’re going to focus all of your content on, in order to establish what your readers should expect from you.

How to Pick a Niche to Blog About (8 Profitable Blog Niche Examples) in 2020

  1. How narrow (or broad) should your blog niche be?
  2. How to brainstorm ideas for your blog niche
  3. 9 Key questions to answer when picking a niche to blog about
  4. 4 Smart ways to validate your blog niche (before you launch)
  5. What makes for a successful blog niche? 8 profitable niche blog examples
  6. How will you pick your niche to blog about?

Once you’re ready to test your blog niche and start the process of actually building your blog—head over to my ultimate guide to starting a blog.

Want to Start Your Blog (the Right Way)?

Check out my ultimate guide 5 Steps How to Start a Blog (on the Side).

Now, let's dive in to my guide on how to pick a niche to blog about!

How Narrow (or Broad) Should Your Blog Niche Be?

When you’re choosing a niche to blog about, you want to pick a topic area that you can write about weekly or even daily for years to come.

That means that a very narrow niche, like “Marvel Avengers iPhone Cases,” probably isn’t going to work well in the long run.

It might be great at first as you're not competing against a high volume of sellers, but you’ll probably struggle to find enough design inspiration, customers and you may even get bored just creating the same types of designs over the months (and years) to come.

How to Pick a Blog Niche Avengers Example

With a subject matter like this example, you’d be better off broadening your blog niche to include “movie and television-related iPhone cases.” Within this broader niche, you can still include all of the Marvel cases you want, but you’re also giving yourself permission to expand into got many other closely related titles.

Of course, it’s definitely possible to go too broad with a blog niche.

According to recent blogging statistics, there'll be an estimated 31.7 million bloggers by the end of 2020. That makes picking a clear blog niche more important than ever.

That means if your blog covers a massive topic like “health” or “business,” then you’re going to really struggle in building a focused audience and carving out your own readers.

Instead, you’ll want to narrow down to something much more focused—maybe instead of “health,” you can pick a blog niche like “living with diabetes” or “losing weight through nutrition.”

Instead of “business” as a broad topic, you could focus your blog niche specifically on “starting a side business” or “how to make money online” where your content can have more clearly defined guardrails that keep you on-message for what your audience will come to expect.

Now that we've got a sense of how to pick a niche to blog about without going too narrow or too broad, let's brainstorm some ideas.

How to Brainstorm Ideas for Your Blog Niche

Some bloggers know what they want to write about immediately. They want to start a blog based on a fiery passion, or one that ties in with an existing business venture.

Choosing a Blog Niche Examples Brainstorm Ideas

Other brand new bloggers don’t have a clue yet (and that's ok)!

They're still learning what a blog really is, and all they know is that they want to blog about something.

If that sounds like you, or if you already have a niche or two in mind—but want some more possibilities, here are a few great ways to brainstorm blog niche ideas.

1. Write Down a List of All the Things You’re Interested In

What do you love to do or to talk about?

Jot down all the things you’re most interested in, whether or not you think it would make a good blog niche. We’re just thinking about all of the possibilities at this stage.

It’s fine if some of your niche ideas feel very general and others weigh in as more specific. No ideas are bad ideas at this stage.

Your list might look something like this:

  • Small businesses
  • Game of Thrones
  • Golf
  • Camping
  • Traveling (especially in Europe)
  • Quentin Tarantino movies

Once you're looking at your list, you’ll probably find that some of your ideas would make better blog niche topics than others.

You may even find there’s one potential blog niche in particular that stands out for you—put a star next to that one to come back to soon. Side note: If you're ready to start generating content ideas and begin writing, check out this list of the 155+ Best Blog Post Ideas You Can Write About Today.

2. Think About the Blogs, Magazines and Books You Read

What blogs do you read avidly? Which magazines do you subscribe to? How about (non-fiction) books you've read recently?

You may have a wide range of different interests, or you might find that all your reading focuses on one general area (i.e. “personal development”) that could help you move toward a particular blog niche to focus your brainstorming around.

Write down the topics or titles of all of the blogs, magazines and books you read—then see if they bring up any clear ideas for your blog’s niche.

3. List Your Past Jobs, Hobbies, and Experiences

Use Hobbies to Find a Blog Niche to Write About

What jobs have you done during your life? Write them down (even if they seem mundane).

What about your hobbies? Perhaps you love miniature wargaming, or you’re a keen gardener. Maybe you play an instrument, or you’re on several amateur sports teams. Write these all down.

While you might not want to start writing blog posts about your actual job, you might find that there are elements of your jobs or hobbies that you do want to blog about, or a core thread that ties several elements of your life together.

Maybe you’re a designer in an ad agency, you play in an orchestra, and you enjoy sketching and painting—thus it could make sense for you to choose a blog niche focused on creativity.

4. List Significant Things You’ve Accomplished

Many successful blogs teach people how to do something.

From Digital Photography School teaching people how to take better photos... to Mr. Money Mustache teaching people how to save up a stash of money so they can retire early (both of which we'll talk about in the profitable blog niche examples below).

What significant accomplishments have you had? Perhaps you’ve:

  • Lost weight and kept it off
  • Got out of debt
  • Run a marathon
  • Remained married for 30 years

All of these are accomplishments that other people would love to have—and you could blog about how you achieved them.

5. Run Through a List of Perennially Popular Topics

If you’re still stuck searching for blog niche ideas, here’s a list that isn’t likely to go out of style anytime soon:

  • Personal finance: including issues like debt, increasing income, reducing expenses, investing
  • Health and wellness: which covers a huge range of areas, like weight loss, mental health, alternative therapies
  • Parenting: including parenting at different stages: babies, toddlers, school kids, teens, adult kids, plus different parenting methods
  • Self-improvement: which could be targeted at different age groups (e.g. college students, mid-life professionals, retirees) or at different philosophies or styles
  • Building websites: this could incorporate your technical skills into writing about topics like how to make a website, what the best website builders are and more

While it’s not ideal to pick a niche to blog about simply for the sake of market demand, you may find something on that list jumps out as a topic to explore blogging about and eventually make your way into a more concerted niche over time (as you learn the nuances of the space).

9 Key Questions to Answer When Picking a Niche to Blog About

By now, you should have at least a loose idea in mind for a niche to blog about–or perhaps a few different ideas for niches you could see yourself testing out.

Pick a Blog Niche to Write About with These 9 Questions

Now, how do you know if your niche will actually translate into a successful blog that can attract readers?

Answer these questions right now in order to fully evaluate your potential blog niche.

If you hit a “no” on any of these—then it’s time to head back to the drawing board and find a new niche to blog about.

Question #1. Are You Interested Enough in This Blog Niche?

Yes, it’s tempting to blog about niche that you think will be lucrative—like “credit cards” or “weight loss”—mere opportunities that you see popping up in ads all the time.

The problem with this approach, is that in addition to facing stiff competition, your interest will likely diminish over time.

You might plan to hire authors to write for you—but even so, you’ll need to grow the blog yourself (or invest a lot of your cash into it) until it becomes profitable.

Don’t pick a niche just because you think it’ll make money for your blog. 

Choose a niche you’re genuinely interested in. Something you’d enjoy writing about day after day for years to come.

While you may think your personal level of interest is relatively unimportant... compared with other factors, it’s actually so crucial that it’s the first test on this list. I couldn't be more serious about the importance of only choosing to blog about topics you find interesting.

If you’re not genuinely interested in a niche, then there’s no point trying to blog about it—you won’t have the enthusiasm you need to carry it through the ups and downs in the years to come.

Question #2. Do You Know Enough About This Blog Niche?

If you’re going to build a successful blog, you need to be able to write blog posts that readers will find helpful—not content full of inaccuracies or misguided assumptions.

You don’t want to have to spend hours upon hours researching every line of your blog posts, and if you've done your homework to answer how much does it cost to blog, you probably won’t have the budget to hire expert writers to help you with all of your writing endeavors.

You want to choose a topic that you know a reasonable amount about. At least enough to hold a conversation on the subject.

Readers will also expect that you have at least some degree of experience (ideally expertise) within your blog niche. After all, would you want to learn cooking tips from someone who struggles to boil an egg, or blog SEO strategies from someone whose website never ranked above page 10 on Google?

In most blog niches, you won’t need formal qualifications. Readers will be perfectly happy to hear your “weight loss on a budget” advice as long as it's based on your own hard-won personal experience. Most people won’t expect you to be a certified health professional, personal trainer or financial expert for that matter.

In certain blog niches though, readers will expect a degree of educational or professional qualifications.

If you’re starting a blog that covers legal matters or tax advice—readers will expect you to be trained as a lawyer or accountant.

Question #3. Is there a Paying Audience for This Blog Niche?

So you’ve got a niche you’re interested in and know a lot about... let's say an obscure cartoon that you loved as a kid.

Blog Niche Examples Cartoon Roadrunner and Coyote

Before you launch a fan blog devoted to the cartoon though, it’s important to take a step back and ask a crucial question—is there a paying audience for this niche?

For a blog niche to work (assuming you plan to make money at some point), you need an audience of people who’ll potentially spend money on products or services related to that niche—whether you create those yourself or not.

To establish whether or not a paying audience exists for your blog niche in question, ask yourself:

  • Are there any books or magazines relating to this niche? Use a bit of common sense here: if there’s a self-published book with zero reviews and zero visibility on Amazon, then it’s probably not a sign that there’s a large paying audience out there. You're hoping to evaluate whether or not others are already earning revenue in this space.
  • Are there products (or services) aimed at this audience? Let’s say you’re considering the blog niche—new parents of twins, which is based on your own experience. There are definitely products aimed at parents of twins (plus the vast majority of products aimed at any parents could work too). The existence of lots of products is (a) a sign that there’s a paying audience out there and (b) a source of potential advertising or affiliate income or you.
  • Are companies advertising products relating to your keywords? For instance, if the niche you’re considering is “organic gardening,” then you can type that into Google, plus other related phrases such as “gardening tools” and “organic pesticides.” Do any ads appear? If you can’t find ads for any (or many) of your keywords, then you might find this is a tricky topic to monetize.

If your answers to these questions still sound promising, then let's keep moving ahead.

Question #4. How Many People Are Searching in Your Blog Niche?

If you haven’t already come up with any keywords, now’s the time to learn how to do keyword research.

What would people search for to find the type of content you’re going to write about (or the type of products you’re going to sell)? This is where blogging tools like one of my favorite free keyword planners, Twinword Ideas come in to play.

Blogger SEO Techniques and Tools to Do Keyword Research Twinword

Once you’ve got some keywords in mind, it’s also important to check how popular those keywords actually are.

Use Twinword Ideas to not only check monthly search volume for the keywords you'll be blogging about, but get suggestions on other popular terms related to your niche.

Make sure you’re targeting your own country plus any other large countries that are relevant. For instance, if you’re in Australia but you’re planning to sell digital products that could be bought by a worldwide audience, you’ll want to also target the US and UK so you can see the combined level of searches from other English-speaking countries.

Any good keyword research tool will also suggest tons of other related keywords that you can evaluate. If some of them get way more searches than the keywords you’d previously thought of, you might want to shift your blog post ideas over to incorporate those higher priority opportunities first.

What’s a safe number of monthly searches to constitute a good blog niche?

If most of your keywords only get 100 people searching for them each month, you’re going to struggle to build a profitable blog.

But if you can combine all your top 10-20 keywords and get a total of 100,000 - 1,000,000 monthly searches… then you’re definitely on to something.

Question #5. Is This Niche Likely to Be Around for Years to Come?

While some blogs do manage to succeed while focusing on ephemeral trends, it takes time to build a popular blog.

You don’t want to end up starting again from scratch after six months, so aim to pick a blog niche that’s going to be around for years to come.

Building a whole blog around something that’s designed to be short-lived (like the 2020 Olympics) is unlikely to be worth your time. Similarly, building a blog around something that might vanish soon isn’t a great plan either. This is often the case with new social networks or with company initiatives: look at what happened to Google Authorship, for instance.

Make sure you’re building your body of work around a blog niche that’s going to last, or that you can pivot to take into account changes in your niche over time.

A good sign that a blog niche is going to stick around, is if it’s already been around for a while!

Anything that’s only come onto the scene in the last year or so, is best avoided as the niche topic for an entire blog.

If a new trend nicely rolls up into the greater niche you want to cover though, that's a great opportunity to get in early on creating content on the subject.

Question #6. Is There a Moderate Amount of Competition (or More) in Your Blog Niche?

You might think that a good niche shouldn’t have too much competition—but the opposite is true.

How to Choose a Blog Niche Competitors Size of Market

If there’s no competition out there, or if the competition seems surprisingly lacking or amateur, then that could indicate that your niche just isn’t one that works well for a blog.

Other bloggers aren’t just your competition—they can also be your collaborators.

You’ll want to be able to guest post on larger blogs, for instance, and you might want to host webinars to invite bigger names in your niche to collaborate on growing your combined audiences.

Of course, if there’s tons of competition, that makes it important to distinguish your blog from all the others out there—by finding an angle or audience that isn’t as widely targeted.

Question #7. Is the Topic Trending Upward on Google Trends?

Google Trends is a handy way to get a snapshot of public interest in a particular topic. Take for instance this trend graph on the popularity of blogging.

Google Trends Result on Blogging 2019

Simply type in your keyword and you can see whether it’s becoming more or less popular over time.

It’s best to avoid a topic that’s becoming steadily less popular (unless you have good reason to believe it’s about to capture people’s interest again).

If interest in a niche is static, that’s probably fine… but the ideal scenario is a niche that's trending upward on Google Trends.

You can also compare search terms here, so if you’re deliberating between two blog niches, you may find it helpful to look at their relative popularity.

If the graph looks fairly flat for the past year, check the past five years (select the date ranges from the dropdown menu)—you might find that it’s been slowly declining in popularity.

Question #8. Would You Be Happy to Be Associated With This Blog Niche?

Although you could potentially blog under a pseudonym, it’s not generally a good idea to opt for a niche that you’d not want people to associate you with.

This could be because the blog niche is embarrassing in some way (let’s face it, not many of us would want to be known as the “bed-wetting blogger”) or it could be because it isn’t a good fit for another brand that you’ve already established—and you don’t want to upset your existing audience.

It could even be because you don’t want to be pigeonholed in a particular way (i.e. as a “mommy blogger”).

While you don’t necessarily need to announce your blog to everyone you know, it’s definitely an advantage to feel confident and happy sharing it with friends, family and people you already know online—this can really help increase your traffic in the early days.

So, think twice about a blog niche that you don’t feel comfortable having your name associated with.

Question #9. Does Your Niche Suit Evergreen Content?

Blog content can be divided into two broad categories: “evergreen” and “news.”

Evergreen content remains relevant for years to come, though it'll need to be updated over time.

News content might be highly interesting for a short period of time, but quickly fades as other events transpire.

While there are, plenty of blogs that mainly publish news still, the opportunities for evergreen content make it easier to grow your site.

Instead of having to constantly publish new content to attract readers, your evergreen content can work hard at bringing people to your blog.

If your niche is going to rely on lots of fresh content to be published on a regular basis, think hard about whether you can do it justice.

Most news-focused blogs have a team of writers working for them, so they can keep up with the latest news and developments.

4 Smart Ways to Validate Your Blog Niche (Before You Launch)

So you’ve chosen a niche to blog about that you’re confident will give you a good chance of (eventually) monetizing the site.

How to Choose a Niche to Blog About Checklist and Validation Framework

There are plenty of other blogs, books, magazines and products related to it… and it’s something you’re genuinely interested in.

But will you actually enjoy blogging about it?

Wouldn’t it be great if you could validate your blog niche before going through all the effort of making a website for it?

Well, you can.

Here’s how to validate the niche you want to blog about—before spending hours launching your website.

Test #1. Come Up With At Least 50 Ideas for Blog Posts in Your Niche

Set aside an hour for yourself either in an empty room at home or in a quiet local coffee shop—and pick up a notebook & pen.

Write down as many blog post ideas as you can. You’re aiming for at least 50 ideas.

101 Best Blog Post Ideas That'll Drive Traffic

It doesn’t matter if some of those ideas seem a bit generic, or if you’ve seen them done elsewhere before... just try to get as long of a list as you can.

If you get bored half way through this exercise, or if you run out of ideas well before you make it to 50, then that’s a sign that this blog niche might not be the right choice for you. Because if your blog begins to get traction, you'll eventually be writing a hell of a lot more than just 50 articles.

Test #2. Write a Couple of Guest Posts in Your Blog Niche

Once you’ve organized a list of ideas, choose a couple that you’d love to write about, and find blogs that would be interested in hosting an article from you—covering those topics as guest posts for their already existing readership.

As a lower-barrier option, you can set up a free Medium account or take to LinkedIn and write your test guest posts there to see how people in your network respond.

Guest Blogging 101 Ultimate Guide How to Guest Blog Post

This is a great way to test out whether you enjoy writing about your blog niche—and it can also allow you to get some real-life feedback from readers about your content.

If you find it tricky to write these early guest posts, if you don’t really enjoy it... or if the feedback is surprisingly negative from the audience you get in front of, then it might be a good sign to rethink the niche you blog about.

Test #3. Start a Facebook Page (or Group) About Your Blog Niche

Another free, and straightforward, way to test out your niche is to create a Facebook page (or group).

You'll want to give this page or group the same name as your intended future blog, so you can use it as your blog’s eventual Facebook page if you do go ahead with this niche.

This page or group is a great destination to share interesting links, ask questions and share tips relating to your niche. If you can attract a decent number of fans or group members to come and interact with you here, you'll also find a continual source of new content ideas.

If you enjoy posting there and you start to build a bit of traction (with some likes, comments and shares), then that's a good sign you’ll probably enjoy running a blog and managing a community within this niche.

Test #4. Draft Five Sample Blog Posts Related to Your Niche

Finally, once you make it this far, it’s time to start outlining blog posts and writing those articles to really test your mettle.

See if you can write five sample articles related to your niche—they don’t have to be perfect and you don't need to publish them anywhere (for now), but you should at least complete the task of challenging yourself to create a few pieces of content you can stand behind & feel comfortable publishing within the niche you're considering blogging about. For example, my series of articles about web hosting for bloggers is a test into a new blog niche (hosting). It includes pieces like:

Early signs suggest this new blog niche test is starting to return some positive results for my business—so we'll see how this coming year goes!

If five sample blog posts feels like too many, or if you’re bored after writing just one article in this niche, then it's worth reconsidering whether you’d really want to pick a niche to blog about where you have difficult churning out content that excites you.

Of course, if you do decide to go ahead and launch a blog in this niche, you’ve now got an awesome head start.

You’ll have a ton of content ideas written down to fuel your editorial calendar, plus a handful of drafted articles ready to edit and publish.

What Makes For a Successful Blog Niche? (8 Profitable Niche Blog Examples)

Here are eight (real) profitable niche blog examples to show you it's possible to generate an audience and business in many different industries.

Niche Blog Examples to Inspire You to Choose a Blog Niche

Each of these niche blogs cover different topics in unique ways.

This'll give you an idea of the wide range of potential niches you can successfully blog about.

Example #1. Digital Photography School (Niche: Photography)

This huge blog, founded and run by Darren Rowse of ProBlogger fame, covers a wide range of material related to digital photography, with posts ranging from beginner-friendly to more advanced tutorials on everything from gear to photo editing and more.

Digital Photography School Niche Blog Example for Picking a Niche

The “digital” element distinguishes it from analog photography (and from things like the history of photography). The “school” element means there’s a very practical, “how to” focus within the blog’s content. DPS is an awesome example of how to pick a niche to blog about when you want to turn a real passion into a profitable outlet.

Example #2. ScaryMommy (Niche: Parenting)

This massive, multi-author blog takes on all sorts of topics related to parenting–which is, of course a very wide niche.

ScaryMommy Niche Blog Example to Inspire You

It’s distinguished by its style and tone though. Articles are written in the first person, in a laid back way that often references pop culture—so it has a much more personal and relatable feel than many other sites in the parenting space that come off as very professorial.

Example #3. IttyBiz (Niche: Small Business Marketing)

IttyBiz takes what could be a huge niche (building and growing a business).

IttyBiz Niche Blog Example in Small Business Marketing

It focuses this niche by concentrating solely on very small businesses, often one person, or perhaps one person plus an assistant or two. This blog niche has a lot of growth potential in the years to come as more and more people around the world take to running their own solo businesses.

Example #4. Moz (Niche: Search Engine Optimization)

While SEO is a relatively large topic for bloggers, it’s a narrow enough niche to make for an insanely popular, focused blog that monetizes readers through their tools.

Moz SEO Site Niche Blog Example

It'd be hard to find an SEO professional who hasn’t heard of Moz. It’s a huge, popular blog, founded by Rand Fishkin in 2009. This is a great example of how to pick a niche to blog about, with the ultimate goal of building a greater business beyond just content creation down the line.

Example #5. The Green Mama (Niche: Eco-Friendly Parenting)

This is a great example of a blog that successfully combines two large niches to find a focus and an audience.

Healthy Parenting Eco-Friendly Niche Blog Example

The Green Mama brings together “parenting” and “eco-friendly” in a single blog niche that’s targeted at a specific reader demographic—parents who care about doing their best for the environment as well as for their kids.

Example #6. Mr. Money Mustache (Niche: Personal Finance)

Proof that blogs can grow large despite (or even because of) rather idiosyncratic naming decisions, Mr Money Mustache is a well-known blog in the Financial Independence, Retire Early niche.

Fun Personal Finance Blog Mr Money Mustache Niche Blog Example

With long, intermittent posts and a strong voice, this blog covers some similar ground to other personal finance blogs, but with a core philosophy and explicit style that's weaved in throughout absolutely everything on the site. This blogger made a very pointed decision when it came to his decision on how to pick a niche to blog about within the crowded personal finance space—one that's created a lasting brand for him to reap the rewards from for years to come.

Example #7. Copyblogger (Niche: Copywriting)

Copyblogger’s focus has always been on online copywriting, with mostly short, focused posts aimed at an audience of bright copywriters and marketers.

CopyBlogger Niche Blog Example in the Writing Space

With a reputation for quality, plus a growing suite of products, Copyblogger has carved out a great niche within the "writing about writing" world.

 Example #8. Zen Habits (Niche: Personal Development)

Leo Babauta’s simple yet elegant Zen Habits blog, has been going strong for more than a decade.

ZenHabits Niche Blog Example in the Mindfulness Space

With a clear, uncluttered, ad-free site, Leo’s approach to blogging, as well as his focus on the intersection of mindfulness and personal development, has won him many engaged fans.

How Will You Pick Your Niche to Blog About?

Every blogger needs to pick a niche to blog about… and it’s important not to simply pick a niche at random (or even because you think it’s going to make you a lot of money).

If you want to build a successful business and drive real traffic to your blog, you'll need a profitable niche that you’re happy to stick with for a long time to come.

Here's your 3-step blog niche checklist to hit the ground running with. Make sure that you:

  • Brainstorm plenty of ideas for blog niches before you get too attached to one. Don’t assume that your first idea is your best! There might be a better possibility that you haven’t even thought of yet.
  • Run through the list of niche tests in this guide to make sure your chosen blog niche is likely to have a good chance of success. If you discover that it’s not going to be a good one for making money from your blog, it's time to rethink your choice of blog niche (if you plan to eventually monetize your blog).
  • Validate your blog niche before you commit to it. Come up with ideas, write guest posts, start a Facebook page and finally—publish a few articles on your blog to see how early readers react before you go all in on investing in this particular blog niche.

Do this, and you’ll be setting yourself up for success right from the start with your blog.

You'll not only avoid potentially throwing away lots of time, energy and even money into a blog niche that’s never going to work—but you'll also learn a great deal about what readers truly care about in the niche you choose to blog on.

If you're ready to test out your blog niche and get moving, then head over to my ultimate guide to starting a blog.

Want to Start Your Blog (the Right Way)?

Check out my ultimate guide 5 Steps How to Start a Blog (on the Side).


Ryan Robinson
Ryan Robinson

Full-time blogger, podcaster and side project aficionado. Join me here, on to learn how to start a blog, make money blogging and grow a profitable side business. I also write for publications like Fast Company, Forbes, Entrepreneur, Inc, Business Insider and more. Let’s chat on Twitter about business and side projects.

    41 replies to "How to Pick a Niche to Blog About (+8 Profitable Blog Niche Examples to Inspire You) in 2020"

    • Naeem Khan

      Very nice positioning for starting a niche blog. So I am Interested in Tech blogging such as mobile tips and tricks, mobile apps but I have a problem, here is a very high competition. Recently I started a new tech blog but my traffic is very low. What I do now?

      • Ryan Robinson

        Thanks for the kind words, Naeem!

        Great question too. In a high competition blog niche (like mobile apps), I think you’re going to have to be comfortable with the fact that *if* you truly want to compete on those hyper-competitive keyword phrases, you’ll need to buckle in for a long journey. I’d focus all of my efforts on promoting just one (may two) long-form articles/pages on your blog in order to stand a chance at ranking one of those articles within the next 6-12 months.

        Another approach you could take would be narrowing your niche to focus on less competitive keywords (though with lower search volume)… but in doing so, you’ll likely be able to build up traffic quicker than if you’re aiming only for super competitive search terms. The traffic won’t be as much at first, but as you publish more content, it’ll build up steadily. All the while, your blog will also be growing in domain authority—which will steadily make it easier to rank for more competitive terms too. That’s been my journey 🙂

        • Amos

          fantastic advice Ryan 🙂

    • Leonardo Candoza

      Niche blogs can be great, I love the idea of going really deep into a topic and providing a ton of value. However I always recommend beginners choose a wider vertical and then focus on a particular topic/angle and go deep at first and then go wide to other related topics.

      What do you think Ryan, how niche do you think people should go with the first blog they start?

      • Ryan Robinson

        I (usually) recommend the opposite approach! That’s based on my own experience though, and plenty of examples could support either approach in full transparency.

        Here’s my rationale though. By focusing on a more narrow niche… taking my example of ranking my first truly successful article originally for the keyword phrase “side business ideas” is what started to build my traffic in a meaningful way. And by focusing both that pillar post & many of my other articles at the time specifically around the side business/side hustle niche, I was able to eventually grow my reach on that pillar article up to competing in the top spot for searches of “business ideas” over time as my blog grew in authority.

        That authority also led me to a place where I could *then* more easily compete on related topics like making money online, starting a side business (eventually starting a business) and such. For me, carving out the niche of side hustles was what allowed me to eventually grow into the more broad domain of “business” and now over to the segment I’m focusing the majority of my content on moving forward… blogging 🙂

    • Brian Follendorf


      Did a few replies via email but I don’t think you received them sir. I am a very interested in doing a 1 on 1 business consult via phone or webchat if possible. Please email what your price is if possible as I am very interested in hearing some of your ideas as I do not have a “traditional blog” like most writers do.


    • Kalyan Ghosh

      Hi Ryan!
      I have learned a lot from your article which is full of knowledge and reasoning and this led me to understand where I was wrong.
      Actually, I created a blog (wp) sometime back with health and wellness as the niche.
      I wrote some articles but there were almost no readers. Now, after reading your article, I think that my blog should be a niche blog with “living with diabetes ” as the niche. I personally have been suffering from diabetes for the last twenty-five years.
      Now, can I change my blog niche henceforth as I have some ideas about diabetic management.
      I have another issue, I can’t find blog topics to write on. Would you please help me with some ideas.
      Thanks and regards,
      Kalyan Ghosh

      • Ryan Robinson

        I think that’ll be a much smarter/savvier positioning for your new blog—to go after the living with diabetes niche. Especially because you have so many years of experience living with/managing it and I’m sure lots of insights to be shared with others seeking answers out there too.

        Yes! I can definitely help you out with generating some fresh ideas for blog posts to write on your site. Start with this article of mine, which will walk you through 100+ different ideas, prompts and thought experiments that’ll guide you towards creating a list of blog content for you to start writing. Here’s that article:

    • Vincent Bahati

      Love this. Picking a niche is smart for everyone who want to succeed in a blog. And if someone wants to start blogging, you can start with free platforms like a WordPress website and start right away.

      • Ryan Robinson

        I completely agree! Picking a niche is a must today, and WordPress is definitely the best, most versatile blogging platform 💪

    • Geetika

      This helped me a lot in getting the right direction for my blog topics. Thank you.

      • Ryan Robinson

        So awesome to hear that! You’re welcome, Geetika 🙂

    • Pablo

      One of my FAVORITE blog posts of all times! I wish I had this content before starting many blogs (and businesses).

      Thanks a lot Ryan.

      • Ryan Robinson

        Ah you’re too kind! Thanks for the praise and really glad you found this guide so impactful 🙏🏼

    • Thiru

      Hey Ryan,

      Thanks for the great article.

      What’s your thoughts on affiliate focused business where niche is not my best of interest but know it’s high potential one for affiliate monetary? Should I still proceed with?

      Will there be different focus when it’s come to affiliate blog?

      • Ryan Robinson

        Great question and I’m glad you asked!

        My personal recommendation—regardless of how you plan to monetize your blog, it’s not worth blogging in a niche that isn’t an area of interest for you (even if there’s a clear way to generate income from affiliate promotions). Readers will be able to see that your level of interest isn’t as genuine as others, and ultimately you’ll have a very difficult time (1) getting traction in the first place and (2) making a long-lasting business of this blog that you’re not very personally interested in. Plus, it’s going to be a lot of hard work building up a profitable blog… chances are high that your lack of interest will translate into a lower level of commitment to push through the challenges ahead.

        If I were you, I’d focus my efforts on determining how to monetize a blog in a niche I care more about 🙂

    • Ryan

      Love the article Ryan.

      I’ve spent what seems like months on end just trying to do everything I learn from other blogs and off YouTube.
      My main issue is concerning the saturation in my niche. I picked Home-gyms because it’s what I always found myself looking up and talking about with friends.

      I’m not sure on my angle when I look at others in niche I see all my ideas are written by big authority sites with several writers.

      • Ryan Robinson

        Nice! I actually really like this niche as an example of something you could make a serious dent in.

        From some quick keyword research (using the free Twinword and paid Ahrefs tools), I can see that “home gym” and “home gym equipment” have a TON of search volume… probably around 100,000 monthly searches when these two core terms are added together, which is great. What’s even better though, is that the competition to rank on the first page of Google search results is actually *not* that steep compared to a lot of other industries/keywords I work with more frequently. Initial research suggests to me that you should be able to rank on the first page if you publish an article of epic length and then do a big guest posting tour to get some natural, high quality backlinks for it—aim for 25 to 50 quality backlinks done through guest posts only (not buying links or other shady methods of trying to speed things up).

        Sure, your competition consists of sites like Men’s Health, Dick’s Sporting Goods, Fitness Factory, etc, but you have a MAJOR competitive advantage should you choose to lean into it… write in great depth. Everything ranking on the first page for “home gym equipment” honestly sucks big time from an SEO perspective. The Dick’s Sporting Goods result is a product sort page (not what typically ranks #1 compared to when someone has great ultra long-form content on the subject), the Men’s Health article is a slideshow (LOL), there’s an Amazon product sort page (again, not usually the “best” kind of page to rank high for most Google searches) and so on down the line… this keyword phrase is so ready for a 10,000 word article on something like “101 Best Home Gym Equipment Pieces You Need (to Get Fit) in 2020” that you can truly knock out of the park… and then go around writing guest posts for fitness/nutrition/health blogs and smaller publications to build some links back to that epic article of yours.

        That is exactly what I’d start doing right now and expect to see results within a few months of working hard on this campaign 🙂

    • Arup

      Its very nice to learn so many things regarding blogs. I will mail you, need your help please so reply.

      • Ryan Robinson

        Sure, ask any questions you’ve got! Either here in the comments or via email is fine 🙂

    • Koel

      Hey Ryan,

      First and foremost, I love reading your blogs thoroughly and make notes out of it because it is so useful for millions of bloggers who are struggling to get some audience. I have a query. I am starting a blog site named : Progress Mindset. As the name speaks for itself, the blog niche will focus on self improvement and how one percent progress each day leads to a better life in the long run.

      Now, creating a Progress Mindset requires 4 dimensional model
      Step 1: Reset: Step to reboot memory and develop a connection with the future you.
      Step 2: Ritual: How to cut down on bad habits and use domino effect to develop good habits?
      Step 3: Refocus: If at all we are distracted, different strategies of coming back to what we are doing.
      Ste 4: Recharge: Since Willpower is limited, ways of recharging ourselves to deal with obstacles in the way

      Now, I will be creating blogs covering each of these areas.

      Ways of monetization:
      1. Online Courses ( Topics related to unique habits/ rituals for different kinds of professions, topics on mindful eating, breaking bad habits, how to develop a mission mentality etc..)
      2. Consulting services ( One on one consulting service/ Progress mindset workshops for nearby offices )
      3. Blogging ( Monetizing the blogs if they are successful )

      Now, when I researched the blog niche topic trends in AHREF, I discovered that there is a lot of growth in trends on mindfulness, productivity, meditation, habits, willpower and etc..
      Plus, I am passionate about meditation, writing, habit building and self improvement.. so I chose this..

      1.But, the competition is too high, can you suggest me some ways how to do it differently?
      2. I am designing my website with wix.. but is this best way to start or should I start writing on Medium first ( let’s say 5 articles on my topic to test how people are actually interested in reading my topic )
      3. How to write a content for a online courses?
      4. How is the future trend for audio articles? Do audio articles work better than written blogs? ( I wanted to podcast my written articles into audio )
      5. Is it manadatory to open a youtube channel on Progress mindset, if I am self hosting the courses?
      6. If you could suggest an article for steps to develop a online course

      • Ryan Robinson

        You’re welcome, Koel! There’s A LOT to unpack here.

        It sounds to me like you’ve already done a ton of research, planning and have a clear angle you’re aiming for within this niche (I like it). Monetization plan is well thought out too, just anticipate changes as time moves on and keep an open mind about win-win ways to monetize with your readers as you learn more about who’s consuming your content.

        1. Competition will always be high for terms like “how to meditate” or “how to build habits” but you should pursue long-tail keywords that have less competition. More on that here:
        2. Not personally a fan of Wix. I recommend WordPress to every blogger as a long-term publishing platform, but Medium is an ok starting point to test things out. Just don’t expect to magically get tons of readers through Medium if you don’t already have some followers there… try to get your articles published on a Medium publication where more readers are subscribed.
        3. Deal with how you’ll manage your course content creation much later (after you have real readers and are learning from/about them).
        4. Don’t launch a podcast at the same time as starting your blog, you’ll dilute your own effectiveness at something you’re trying to make a big impact in. Focus on the blog for now, worry about audio content/a podcast later on down the line (unless you already have an audience of people who listen to your voice on some platform).
        5. Nope, no need to start a YouTube Channel yet either—same answer as #4 here. Do it later once you have good reason to.
        6. Again, I’d strongly advise not going down this route yet of creating an online course… you should build some traction with your blog first. When you’re ready though, both Podia and Teachable have great guides to developing an online course.

        My advice to you is… stay FOCUSED on just one thing for now—getting your blog online, content published and readers coming your way. From there, all other things can come 🙂

    • Nick

      What do you think about certain niches (namely health/alternative medicine) that seem to be hit hard by search engine algorithm updates? I am interested in a field called “biohacking” which is basically healthy lifestyle with a goal of optimizing mind, body, and spirit. Subjects include diet, supplementation, nootropics, exercise, sleep, microbiome, meditation, etc.

      However, Biohacking seems like the opposite of a niche to me. How do you recommend going about choosing one specific component? Or maybe just write about a few? I have a hard time narrowing down because the whole premise of the field is that no single input is responsible for the (optimized) output.

      My rationale is that I can see what I get the most interest in, and what topics I prefer writing on. I’ve seen your thoughts on wide vs narrow so I am curious what you think about choosing several topics instead of one.

      • Ryan Robinson

        Great questions, Nick!

        Health/alternative medicine niche—personally, I don’t like this space at all for the reasons that (1) I believe it’s rightfully a topic area that should require a certain level of expertise and credentials beyond just an “I tried this experiment for 30 days and cured my _________” as anecdotal evidence that won’t necessarily be applicable to others and (2) because as you pointed out there’s a lot of volatility in these niches from the search engines… but IMO that related back to point #1 about how hard they’re trying to figure out the best ways to surface content from credentialed medical sources moving forward. I’d expect a lot more volatility there in the years to come too.

        Biohacking specifically is an interesting use case. According to Google Trends, that term appears to be on the rise pretty rapidly right now. Not sure if it’s a bubble being fueled by startup culture (my guess), but it could possibly be a good space for creating content in—if you’ve either (1) got some credentials to back up any medical-related recommendations you’re making or (2) lean heavily on legitimate external sources/people/companies who are doing studies and giving medicine-backed advice. I think you could make the case that “biohacking” is actually a pretty perfectly sized niche from a keyword perspective… using Ahrefs, I see about 39,000 monthly searches for the term “biohacking” but I’d wager it’s probably significantly higher than that in reality. That’s a good sign. There’s also a lot of potential (as you’ve identified) to spread out into sub-categories within this overall niche, so I’d say if it’s something you’re really passionate about—then give it a test run with publishing 5-10 articles, working hard to connect with an audience, gather some feedback and use that REAL world feedback on your published content to chart a course for whether or not you should consider niching down further or keeping it higher-level. All the speculation in the world won’t be as helpful as some genuine feedback and data points 🙂

        It sounds to me like you’re on the right track though—really looking forward to seeing you take action on this, Nick!

    • Sudhanshu Gupta

      Such a helpful explanation of a niche blog. Thank you.

      • Ryan Robinson

        You’re welcome, Sudhanshu! Good luck with your own niche blog 🙂

    • Tom

      Hey ryan, i’m an 18 yr old tech enthusiast who thinks he’s got a shot at running a successful tech blog but is concerned about whether he is going to be successful in affiliate marketing, ads or even sponsored posts, because he thinks he might not be heard or listened to by companies. Any suggestions pls?

      • Ryan Robinson

        Hey Tom! The short answer is… there’s no way to ever predict whether or not your blog will be successful. It’s up to you to go out and create great content that stands out from the crowd, work new angles to find your audience, bring people to your website and convert them into fans that want to return for more content time and time again.

        At your age, I think it’s great to get started on a niche blog that you have an intense interest in (tech sounds like it’s right up your alley)… my advice would be to commit to testing this out for at least 60 to 90 days as an experiment to see how much you enjoy sitting down with regularity to write about the tech topics you’re interested in (and have some proven keyword demand – Worry about monetization MUCH later on… start with just the simple goal of seeing if you enjoy running your own tech blog for a sustained period of time. If you like the writing, find it fun to go out and engage with your target audience, and enjoy the core elements of running your blog, then that’s a very positive sign that you’re in the right niche.

    • Urah Toks

      Hi, I enjoy your blog so much Ryan!
      You have done a great job in growing it so quickly.
      I’m very passionate about personal finance, but I fear it’s overcrowded already—any advice pls?

      • Ryan Robinson

        Thanks for the kind words, Urah.

        And yes, of course! Definitely have some advice for you. Start by listening to this podcast episode with Todd, who started a personal finance blog at the beginning of this year and has carved out a sizable audience for himself already ( He’s proof that there’s always a way to make a dent in a crowded industry… if you’re willing to work hard at establishing your content as unique & more valuable to people in some way that positively impacts their lives. It might take you time to figure that out, but it’s well worth it.

    • vishal

      This is so helpful helpful for me. Thanx for writing this.
      I am thinking about the niche “books”. What do you say?

      • Ryan Robinson

        You’re welcome, Vishal! I think you’ll have to make your niche a little more narrow than just writing about books (or reviewing books?). Maybe focus on a specific type of books… like crime novels, or business books, or sci-fi futuristic thrillers… something that can narrow down your focus a little bit, so that you can have a cohesive type of reader who’s coming to your blog for help/information.

        • vishal

          Thanx Mr. Robinson for your guide… it really helps a lot

          • Ryan Robinson

            You’re welcome, Vishal! So glad to hear you found this guide helpful 🙂

    • Viviane

      Hi Ryan,
      When narrowing down niches by finding what I like and enjoy I narrowed it down to 2 things that I love the most hiking and digital art. I was thinking of creating a blog where I could somehow marry nature, walks in nature and graphic art. Do you have some pointers for me on this? I’m completely new to the subject of blogging but I really would to make something like this work. I’m turning 30 in 2020 and so far only slaved away to regular boring 9-5 admin jobs. I am so tired of it all and I def want to make some changes to be more in charge of my life. If you could please point some light on this, that would so fantastic. Thank you so much for your blog and help that you share with others here.

      • Ryan Robinson

        That’s a great start, Viviane! I love when two blog niche ideas come together in a way that the content from one can support the other. I’ve found a lot of successful blogs start with two somewhat related niches that work well together… and over time as they bring in readers, you’ll be able to see which content pieces they resonate most with (and what they’re telling you they want more of).

        My advice is to start out by alternating writing about each of your topics for a little while, in order to see which content topic you enjoy more. Do some light keyword research ( to determine which niche has more demand and gather some article ideas that people are already searching for content on… and eventually you should start to feel a pull in one direction or the other, through taking action and testing out your writing 🙂

    • Bh Blogger

      What a informative blog! Reading the post I am very impressed. You are able to display the all effective tips. Thank you for sharing the informative post.

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