If you’re looking for the most up-to-date blogging statistics, you’ve come to the right place.
As a blogger, business owner, writer or content marketer, it pays dividends to be in the know when it comes to the industry’s latest blogging statistics.
Why? Well, having a grasp on the most current blogging statistics can help you identify gaps where you can create more strategic content that’ll stand out from your competition. Analyzing the data behind what’s working well for other bloggers can also help you pinpoint your own content shortcomings and gather insightful ideas to test.
Moreover, regardless of the industry you’re in, these blogging statistics will help you improve your content strategy moving forward.
So, is blogging overrated? Is it really the secret sauce to driving traffic that many claim it to be?
Whatever the answer, one thing is certain. Many successful businesses and bloggers are investing a lot of resources into blogging. But, I’m getting ahead of myself.
To prove (or disprove) the value of blogging, let’s quickly look at 38 key blogging statistics that’ll shed a clear light on the state of blogging in 2020.
38 Blogging Statistics You Need to Know in 2020 (to Blog Smarter)
- 34.5% of all websites on the Internet are powered by WordPress
- 70 million new posts are published on WordPress each month
- It takes on average 3.5 hours to write a blog post (average length is 1,151 words)
- The average reader spends 37 seconds reading a blog post
- Blog posts that feature an image every 75-100 words get 2X more shares
- There will be approximately 31.7 million bloggers in the US by the end of 2019
- An overwhelming 77% of Internet users regularly read blog posts
- 55% of bloggers write less than 1000 words per post (20% write 1500+ words)
- The optimal length for a blog post is in the 2,250 – 2,500 words range
- 44% of bloggers publish new content between three to six times per month
- 65% of content marketers say they have a documented content strategy
- 71% of B2B buyers consume blog content during their buyer journey
- Publishing 16 posts/mo gets 4.5x more leads than those that publish 4 posts
- 200 million people had ad blockers in 2015 (that’s growing 40% per year)
- Content marketing is 62% cheaper than traditional marketing
- Content marketing produces 3X more leads than paid search
- 60% of people purchase a product after originally reading a blog post about it
- 89% of B2B marketers cite content marketing as a very important strategy
- More than 92% of marketers consider content a valuable asset to invest in
- Close to 50% of marketers say they’d start over focusing on blogging
- 61% of Americans spend 3X more time-consuming blog content than emails
- 75% of online shoppers say they use social media as a part of their buying process
- Google has a 92.04% search engine market share (Yahoo! is second with 2.67%)
- Top ranking content on Google averages between 1,140-1285 words
- 52.2% of all website traffic worldwide was from mobile devices in 2018
- Having a blog increases your chances of ranking higher in search by 434%
- Driving traffic to their websites is a major marketing priority for 54% of marketers
- Once you publish 21-54 blog posts, your traffic can increase by as much as 30%
- Up to 80% of searchers ignore sponsored posts in favor of organic content
- 95% of searchers never go past the first page of Google’s search results page
- 50% of search queries are four words or longer
- Close to half of all clicks go to the top 3 listings in search results
- U.S. retailers expect to spend $6.8 Billion on affiliate marketing programs in 2019
- Predictive headlines (“The Future of…”) are outperforming other B2B content
- Blog posts with 6-13 word long headlines tend to drive more traffic
- Odd numbered headlines perform better than their even numbered counterparts
- Emotional headlines get a higher number of shares than other headline types
- Blog posts are 3.5x more likely to get shared on social media by email subscribers
Content is still the pillar of all inbound marketing efforts. And in most cases, the foundation on which that pillar is built… is a blog.
Here’s a collection of my picks for the most insightful blogging statistics you need to know in order to create successful content this year. Whether you’re new to blogging, or a seasoned marketer, these blogging statistics will help immensely in mapping your blogging journey into the future.
The State of Blogging: General Blogging Statistics This Year
Let’s start our journey down the path of blogging statistics with a casual glance at the state of blogging, shall we?
1. A whopping 34.5% of all websites on the Internet are powered by WordPress as their content management system of choice. (W3 Techs)
2. 70 million. That’s the average number of new posts published on WordPress in a given month. (WordPress)
3. On average, it takes about 3.5 hours to write a blog post (with the average blog post length being 1,151 words). (Orbit Media)
4. 37 seconds. That’s the average time a reader spends reading a blog post. (NewsCred)
I know what you’re thinking—only 37 seconds?! That’s abysmally low, especially with the average blog post length weighing in at 1,151 words.
Don’t let this blogging statistic scare you though, as there are many things you can do as a blogger to simultaneously increase the amount of time readers spend on your articles while also writing stronger blog posts (or even guest blog posts) that provide more value to those readers.
To increase the time people spend on your blog posts:
- Add as much value into a post as possible. People don’t read blog posts simply for entertainment—they read to find a solution to a particular problem.
- Create skimmable content. In other words, break up your text into easily digestible chunks.
- Utilize a combination of written content, images, embedded video and audio to keep readers engaged (and appeal to the learning styles of more people).
5. Blog posts that feature an image every 75-100 words get 2X more shares than those without. (Hubspot)
6. There will be approximately 31.7 million bloggers in the US by the end of 2019. (Statista)
7. An overwhelming 77% of Internet users regularly read blog posts. (Impact)
A casual look at the number of blog posts being published in a single month shows just how competitive blogging is becoming.
If you haven’t started investing in content creation yet, these blogging statistics have shown that today is the perfect time to get started.
Length and Frequency-Related Blogging Statistics
Do blog post length and your frequency of publishing impact the success of your blogging efforts? (Hint: Yes they do 🙂)
Check out these blogging statistics to help shape your strategy when it comes to blog post length and posting frequency:
8. Most bloggers (55%) write less than 1000 words per post. On the other hand, 20% of bloggers create posts that are 1500+ words in length. (Orbit Media)
9. The optimal length for a blog post is in the 2,250 – 2,500 words range. (Hubspot)
Long-form content is the way to go if you hope to enjoy a strong ROI from your blogging efforts.
10. 44% of bloggers report publishing new blog content between three to six times per month. (Orbit Media)
According to these blogging statistics on frequency and post length, it’s better to post longer (more comprehensive) content with less frequency in today’s content world. And because not all bloggers have caught on to this insight about the effectiveness of long-form content, that’s a gap you can still leverage to create standout content.
Marketing-Focused Blogging Statistics
Many marketers report blogging as being an integral part of their entire inbound marketing efforts (to bring potential customers to their websites).
Here are some marketing-specific blogging statistics that’ll help you prioritize where to focus in your content marketing for 2020.
11. 65% of content marketers say they have a documented content marketing strategy to guide their efforts. (CMI and MarketingProfs)
That’s a significant jump considering only 39% documented their content marketing strategy in 2018. It’s a sure sign that more businesses are appreciating the value blogging can create for their bottom lines.
12. 71% of B2B buyers consume blog content during their buyer journey. (Demand Gen)
Blogging is no longer simple a top of the funnel inbound marketing strategy. When properly utilized, you can put blogging to work in the middle and at the end of your sales funnel, to help answer critical questions, reinforce credibility and guide your prospects into sealing the deal.
13. Companies that publish 16 or more blog posts per month generate 4.5X more leads than those that publish 4 posts (or less). (HubSpot)
That means you’ll need to regularly come up with compelling, clever and engaging blog post ideas that still relate back to the overall mission of attracting readers who can eventually convert into becoming email subscribers and potential customers for your business.
14. 200 million people had ad blockers installed on their devices in 2015. That number has been growing by a whopping 40% every year. (PageFair)
Bloggers that generate an income from traditional blog ad networks are dying a slow death. Savvy marketers have already seen this trend coming, and have pivoted to monetizing their blogs through other more sustainable sources like affiliate programs, sponsored content, online courses, selling their services and more.
15. Content marketing is 62% cheaper than traditional marketing. (Demand Metric)
16. When it comes to lead generation, content marketing produces 3X more leads than paid search. (Kapost)
17. 60% of people cite purchasing a product after originally reading a blog post about it. (Demand Metric)
18. 89% of B2B marketers cite content marketing as a very important marketing strategy. (Content Marketing Institute)
19. More than 92% of marketers consider content as a valuable asset worth investing in. (Content Marketing Institute)
20. Close to 50% of marketers say, given the chance to start their content marketing over, they would focus on blogging. (Databox)
21. 61% of Americans spend 3X more time-consuming blog content than they do email content. (Social Media Today)
22. 75% of online shoppers say they use social media as a part of their buying process. (Social Media Today)
It’s official, and the data proves it—businesses that don’t blog are at great risk of closing shop in the long run.
From lead generation to educating your prospects, blog posts are an excellent, effective and economical way of driving your business forward.
SEO (Search Engine Optimization) Related Blogging Statistics
Let’s quickly take a look at some SEO and blogging statistics you need to know in 2020.
These will be particularly helpful in seeing what it takes to rank your blog content high in organic search results, increase brand awareness and bring in more readers from search engines.
23. Google has a 92.04% search engine market share. Yahoo! Comes in second with 2.67%. (StatCounter)
24. Lengthwise, top ranking content on Google averages between 1,140-1285 words. (Search Metrics)
Considering that the average post length in 2014 was 808 words, that’s a whopping 30% increase in just a few short years. Again, this blogging statistic is an indicator of how competitive it’s becoming for bloggers to create content that stands out from the competition.
25. A whopping 52.2% of all website traffic worldwide was from mobile devices in 2018. (Aumcore)
Mobile traffic is up by more than 2% over the previous year, and that rate is only climbing as we head into 2020. That makes the use of responsive WordPress themes, smart mobile-optimization of your content, speedy loading—and employing only the best web hosting plans more important than ever before.
26. Having a blog on your website increases your chances of ranking higher in search by a massive 434%. (Tech Client)
27. Driving traffic to their websites is a major marketing priority for 54% of marketers. (State of Inbound)
28. Increase in traffic is proportional to an increase in publishing blog posts. Once you publish 21-54 blog posts, your traffic can increase by as much as 30%. (Traffic Generation Cafe)
29. Up to 80% of searchers ignore sponsored posts in favor of organic content. (MarTech)
30. 95% of searchers never go past the first page of Google’s search results page, making it the most valuable piece of real estate on the Internet. (Brafton)
31. 50% of search queries are four words or longer. That means over half of search queries are for something specific. (Brafton)
32. Close to half of all clicks on the SERPs (search engine results pages) go to the top 3 listings. (Ignite Visibility)
Blogging is the backbone of an effective SEO strategy—because it’s the content you create on your blog that stands a higher chance of ranking for competitive keywords (if you learn how to do keyword research, that is). To maximize your ability to rank your content high in search results, Google and the other major search engines demand content that’s:
- Expertly written
The only way your website can meet the E.A.T criteria and find favor in Google’s eyes, is by regularly publishing high quality content (related to the topics you’re a perceived expert at) on your blog. Doing this will not only help you rank higher, but it also helps establish yourself as a reliable source of information on the subjects you specialize in.
33. Retailers in the U.S. expect to spend upwards of $6.8 Billion on affiliate marketing programs in 2019. (Awin)
This blogging statistic is particularly relevant today, because its indicative of just how much room for growth there still is for bloggers that are just getting started today. While it may seem that there’s already too much competition in your niche—there’s still room for dramatic growth overall.
The Impact of Headlines on Blog Posts (Blogging Statistics)
My roundup of the most important blogging statistics you need to know in 2020 just wouldn’t be complete without a deep dive on what it takes to craft winning blog post headlines. Headlines are not only a crucial component of capturing the attention of potential readers wherever they may be, but also for consideration to become a top-ranking article by search engines.
34. Evergreen content is fast fading in B2B circles. Predictive headlines (“The Future of…”) are fast outperforming all other content types. (Buzzsumo)
35. Blog posts with 6-13 word long headlines tend to drive more traffic. (Hubspot)
36. When it comes to numbered headlines, odd numbered headlines perform better than their even numbered counterparts. (Content Marketing Institute)
37. Emotional headlines get a higher number of shares than other headline types. (OkDork)
In order to get readers to click into your blog post in the first place, you’ll have to nail your headline.
Consider your headline as the welcome mat to your specific blog post.
If it’s interesting enough, readers won’t hesitate to visit your blog and see what you have to offer—just be sure to work hard on matching the user-intent of what those readers are there to achieve. Make it as easy as possible for them to get what they came for, and you’ll win the race to the top of search rankings over time.
38. Blog posts are 3.5 times more likely to get shared on social media by my email subscribers. (me 🙂)
This blogging statistic is based on crunching the numbers from my email list of 127,000+ subscribers and more than 3 Million readers (so far) this year.
Alright, now let’s talk about some of the key takeaways from these blogging statistics we’ve broken down here today—with the goal of blogging smarter this year.
Key Takeaways from These Blogging Statistics
So, at the end of this all, what do these blogging statistics really tell us?
Here are a few important takeaways to consider:
- Blogging is a powerful way of reaching and engaging with your audience
- Businesses that invest in regular and consistent blogging outperform those that don’t
- Long-form content is the most popular and profitable type of blog content (so aim for 1,500+ words in your articles)
- A strong blogging strategy is key to driving traffic to your website
- Blogging is an integral part of lead generation and selling today
If your business isn’t blogging, you’re missing out on a lot of lucrative opportunities (as highlighted by these insightful blogging statistics).
Most of all, as blogging only gets more popular and competitive as we move into the future, the best time to start taking it seriously is well… today!
So my call-to-action for you is to do something about it.
Rather than simply reading about these blogging statistics and moving on with your day, transform this data into the strategic components of your own blogging and content creation endeavors. Check out my best resources for creating a long-lasting blogging strategy:
- How to Pick a Niche to Blog About (+8 Profitable Niche Blog Ideas)
- How to Make a Website in 3 Easy Steps
- How to Create a Smart Content Marketing Strategy
- 101 Clever Blog Post Ideas That’ll Bring Readers to Your Website
- 11 Steps to Writing a Blog Post (People Will Actually Want to Read)
And if you haven’t gotten started on your blogging journey yet, there’s no better time than today. Read through my comprehensive step-by-step guide to starting a blog to get up and running in a matter of just minutes.
If we’ve learned anything from these blogging statistics, is that real businesses are thriving as a result of blogging.
With enough time, effort and creativity, your blog can even turn into a source of meaningful income on its own.