How to Write a Blog Post That Drives Traffic Graphic Hero

Learning how to write a blog post that people will actually want to read (and still drives meaningful traffic to your blog) doesn’t need to be difficult.

Sure it takes time, effort and practice to become a strong writer. But if you want to learn how to write a blog post that captivates your readers, you can get started on that—and make significant progress—right here today.

If you’ve been looking for a guide on how to write a blog post, then you’ve come to the right place. I’ve been blogging here for well over 5 years, and in that process I’ve gone from fumbling around with starting my blog, to perfecting a step-by-step writing process that now brings my blog over 400,000 monthly readers.

How to Write a Blog Post Step-by-Step Guide to Writing ryrob Traffic

In today’s guide about how to write a blog post, we’ll be touching on everything from how to better understand your readers, to my formula for generating creative blog post ideas that’ll captivate reader attention, writing winning headlines that encourage more clicks, how to structure a blog post for maximum readability, storytelling and much more.

If you want access to my free blog post template (in the form of a copy & paste Google Doc), then you can grab it right here—including my SEO blog post writing checklist and a fully completed example to guide you along the way—get my free blog post template.

Want to Learn How to Write a Blog Post?

Grab my free blog post template for creating compelling content.


Now, there’s no way to put this lightly, so I’m just going to come out and say it...

Bloggers looking to grow or even maintain traffic, face an uphill battle heading into the future.

For starters, Google is sending less organic traffic to websites today, even cannibalizing their own ad revenue, in favor of keeping searchers on Google-owned properties or providing them immediate answers in the form of featured snippets like this right here (where my guide to starting a blog is often featured):

How to Write a Blog Post People Will Want to Read Ryan Search Result Example

On top of that, there’s been an increasing trend toward plummeting (free) social reach and engagement on the major platforms like Facebook, Twitter and LinkedIn. According to the latest blogging statistics, most blog posts actually get less than 4 social shares and 0 backlinks.

And while it comes as no surprise, competition for eyeballs is skyrocketing with more than 4 million new blog posts published every day.

There's truly a race to the top when it comes to providing genuinely helpful, well-researched, transformational content for readers today.

But despite more competition than ever before, therein lies the opportunity. If you're willing to put in the time and effort to learn how to write a blog post that can balance the delicate tasks of both entertaining and solving your readers challenges, then you'll have no trouble rising above the others in your industry.

In spite of all these challenges to learning how to grow a blog, blogging remains one of the most effective ways to teach, inspire, and engage an audience.

So what’s a blogger to do in today's world?

After spending hours analyzing my most successful blog posts (articles that have been read millions of times), I've put together my 11 steps to write a blog post that will help you increase traffic, build your audience, and keep them coming back for more. Plus, I'm including access to a free blog post template you can use as a framework for getting started on your own high-traffic blog posts.

Now first, if you're totally new to blogging today, I've put together the ultimate guide to getting started with your blog. Actually getting your blog online and well-optimized is the first step to learning how write a blog post that attracts readers, and my 25,000 word guide to starting a blog will position you best for going on to bring thousands of readers to your blog in the near future.

If you haven't yet gotten your blog off the ground yet, then head over to my ultimate guide to starting a blog.

Still Need to Start Your Blog First?

Check out my ultimate guide 10 Steps How to Start a Blog (on the Side) Today.


To make this guide on how to write a blog post more easily navigable, I've created this hyperlinked menu below—so you can click on a section title and jump down in the post to start reading immediately from wherever you want.

How to Write a Blog Post That Drives Traffic in 11 Easy Steps (Ultimate Guide)

  1. Get to Know Your Blog Audience
  2. Write a Clever Headline for Every Blog Post
  3. Hook Your Readers From the Start
  4. Answer Questions with Your Blog Posts
  5. Tell a Captivating Story
  6. Make Your Blog Posts Easily Scannable
  7. Invest in Thoughtful Design
  8. Be Authentic in Your Writing
  9. Make Your Blog Posts Portable (and Mobile-Friendly)
  10. Prioritize Quality Over Quantity
  11. Show Them the Numbers

Please note that some of the links below are affiliate links and at no additional cost to you, I may earn a commission. Know that I only recommend products, tools, services and resources I’ve personally used and believe are genuinely helpful, not because of the small commissions I make if you decide to purchase them. Most of all, I would never advocate for buying something that you can’t afford or that you’re not yet ready to implement.

Alright, now let's do this!

1. Get to Know Your Blog Audience

Before you even begin learning how to write a blog post, you’ll need to identify a range of topics that'll actually capture the attention of your readers.

Approach writing a blog post like you would start a conversation—begin by finding common ground.

To deliver value to your readers, you need to write about things they want to know about, not just what you want to tell them.

How to Write a Blog Post and Find Relevant Content for Your Readers

Do you really know what your audience is interested in?

If not, then that's your absolute most important mission at this stage. Keep in mind that understanding your audience is much different than the activity of simply doing keyword research and identifying opportunities that could bring in readers. That's attempting to solve your traffic problem backwards.

The goal is not figuring out what topics are popular in general. You’re trying to figure out what your audience wants to know, as it relates to your own interests.

Anyone can spend ten minutes researching which keywords get a ton of search traffic on the Internet and start writing blog posts to go after those phrases.

But that's not how you build genuine relationships with your readers and leave them wanting to come back for more. Short-term content hacks will only take you so far.

Here are a few of my favorite ways to start pinpointing meaningful topics I know I'll need to write a blog post about for my readers—by first answering these kinds of questions:

  • What are my readers most pressing needs in the long-term?
  • Which concerns do they have top of mind today?
  • What are their skills and ability levels?
  • How about a general focus area they're concerned with?
  • What kinds of goals do they have for themselves?
  • Any unique struggles of my own that I can share and be relatable?

If you invest the time into polling your readers and truly understanding where they come from (including everything from their feelings on the name of your blog to the topics you're covering), you'll learn how to write a blog post that cuts to the core of their needs.

On a more granular level, here are a few more precise tactics to uncover the topics your readers are most interested in learning about:

  • Ask them: It may sound over-simplified, but nothing beats speaking directly with your readers. Run a survey with a tool like SurveyMonkey, a poll on Twitter, a design test with Helio or send out a questionnaire directly to your email list. Find other online communities where there are more active readers and ask there. No matter which method you choose, you’re bound to get valuable insights when you take the time to ask meaningful questions.
  • Use Google Autocomplete: Don't have many readers to ask yet? Try Google Autocomplete. When you start typing words into the Google search field, different search suggestions are displayed based off of millions of other related Google searches. These predictions can give you a ton of insights about user-intent and highlight several related subjects you can explore to comprehensively address the questions your readers are asking search engines.
  • See what people are asking on Quora: Enter a topic into Quora and you’ll almost always see a myriad of relevant questions (and answers related to that topic). This research technique is a gold mine for discovering exactly what readers like yours may want to know or learn more about.

Because I feel so strongly about this, I'll say it one more time...

The journey to learning how to write a blog post people will actually want to read begins (and as you'll soon see, ends) with understanding those people first.

The closer your connection to your readers, the more authentic your content will be in the long run.

If you want access to my free blog post template (in the form of a copy & paste Google Doc), then you can grab it right here—including my SEO blog post writing checklist and a fully completed example to guide you along the way—get my free blog post template.

Want to Learn How to Write a Blog Post?

Grab my free blog post template for creating compelling content.


 

2. Write a Clever Headline for Every Blog Post

How to Write a Blog Post Headline Writing is Important

The importance of an intriguing headline (or title) can’t be overstated when learning how to write a blog post.

Strong headlines are marketing tools in themselves. They represent your blog post across social media platforms, in Google search results, and within emails.

Before people even start reading the blog post you wrote, your title is already shaping their opinion of it. In fact, 6 out of 10 people report only reading a blog’s headline before they share the post on social networks like Facebook, Twitter and LinkedIn.

So how do you write a captivating headline that'll encourage people to read, click and share?

Let's start with a quote from one of my favorite marketing mentors, Seth Godin, where he succinctly sums up the fact that... great ideas come through working in volume.

“Good ideas come from bad ideas, but only if there are enough of them.” – Seth Godin

The tactical lesson we can extract from Godin here, is that while it's important to spend some time on the headline when learning how to write a blog post that'll encourage clicks and shares—you also can't afford to allow yourself to get hung up trying to craft the perfect headline—you’ll eat through time and have little to show for it.

This is especially true as you're just starting the process of writing your blog post and you've still got a blank page staring back at you.

Instead, start with a simple working title that you can change later.

For example, when I first started this article you're reading right now, my working title was very simple—"How to Write a Blog Post".

As I moved through the process of fully outlining and then writing the article, the headline took more shape as I identified and clarified all of the working components required to produce the definitive guide to learning how to write a blog post.

Before publishing, it eventually became "11 Steps How to Write a Blog Post (People Will Actually Want to Read) in 2019: Free Blog Post Template" which is significantly expanded (and more interesting) for potential readers who stumble upon this guide on social media, in search engines or otherwise.

How to Write a Blog Post People Will Read Headlines

Let's break down a few elements of what makes this headline captivating:

  • It leads with a number, making it (1) stand out visually in organic search results and (2) very quickly communicate to readers that it's a step-by-step tutorial-style article
  • Next, it includes the "how to write a blog post" root keyword phrase that's at the core of exactly what potential readers are hoping to learn how to do here (which is good for both search engines and matching reader-intent)
  • After that, I've included a portion of the headline in (parentheses) which also tends to make it pop visually on a search engine results page
  • We've also got the year included in the headline, showing that the article is currently up-to-date (it's also updated each year when the article is updated)
  • Finally, I've ended the headline with "Free Blog Post Template" which is something no other current guides on this subject are offering people (my competitive advantage with this guide) and another quick indicator of what readers can expect to get with this article

As I've said already though, the final version of this headline didn't come until I'd fully written and edited this post.

While it’s tempting to wait for clarity before taking action, the truth is that clarity comes through action.

Just start writing and the headline ideas will flow as you progress. As time goes on as you move from just learning how to write a blog post and into a more comfortable place as a writer, headlines will also become more natural for you to craft.

Leverage the curiosity gap. Write an irresistible headline that teases what’s in the piece without giving it away completely.

Curiosity is one of the most powerful human emotions, and wielding it effectively is all about balance. The trick is to provide just enough information to drive people to learn more, but not so much that they don’t feel compelled to investigate further.

Lastly, be sure to optimize for search and social. These two channels will be major sources of traffic for your content, so you need to be concerned with how your article headlines will be read and interpreted on these platforms.

  • Is your headline exciting to tweet?
  • Will it stand out in the noisy Facebook feed?
  • Does it include a featured image that people will click on from Pinterest?

Using keywords to increase your chances of showing up in search results is always a good idea (more on that later), but you need to give yourself every opportunity you can to help engineer a headline that can accurately reflect your content and go viral on social.

3. Hook Your Readers From the Start

How to Write Blog Post Intro Hook Lead In

You have one sentence, two at most, to entice readers and draw them into reading your blog post. Journalists call this the lede.

And just like meeting someone for the first time, first impressions with a blog post are critical and affect whether we choose to get to know someone better—or make our way to exit.

As you're learning how to write a blog post, here are a few do’s and don'ts for crafting an interesting introduction:

Do:

  • Use colorful language
  • Open with a startling statistic
  • Start with a quote
  • Use drama or humor
  • Leverage eye-catching formatting (like bold and italics)

Don’t:

  • Use a cliche that'll leave readers rolling their eyes
  • Bury the lede (failing to tease the most interesting point in your article)
  • State the obvious

The easiest strategy for crafting compelling lede is to answer the who, what, where, when and why as soon as possible.

And this may sound counterintuitive when just learning how to write a blog post, but another trick is to start with your conclusion first.

In the age of short attention spans, people have grown tired of wasting time on clickbait blog posts that go nowhere.

The quicker you can establish relevance to your reader, give them a strong reason to believe they'll find what they're looking for in your blog post, the more likely they'll be to dig into your piece and share it with others.

4. Answer Questions with Your Blog Posts

How to Write a Blog Post Featured Snippet Question and Answer

Google has gotten very good at figuring out not just what topics people are searching for, but what their intent is.

That's why it's different learning how to write a blog post today. It's no longer just about delivering content that matches the words and phrases people are using—it’s all about delivering satisfying answers to reader questions, challenges and problems.

This has resulted in a growing number of zero click searches—results that highlight featured snippets, paid ads, knowledge panels, maps, and videos that answer search queries without sending users anywhere (like the screenshot above).

In the eyes of search engines, your site has gone from a destination to a source of data.

Search for a restaurant and you're likely to find a knowledge panel packed with ratings, hours of operation, location, and top dishes with the restaurant’s actual URL buried somewhere near the bottom of the featured snippet.

While this is arguably better, easier and faster for searchers to find the answers they're looking for, it's bad for bloggers (like you) that want to control the experience for their readers.

However, it's not all bad news. After all, you're here to learn how to write a blog post for the way people are consuming content today.

The advent of featured snippets and knowledge boxes means that there are also a ton of new opportunities to get creative and break into these high-visibility featured snippets—thus outranking your competitors and giving yourself the best shot and bringing the most engaged readers to your blog.

They’re also a fantastic way to capture the growing voice search traffic boom that's being ushered in by Alexa, Siri, Google Home and Cortana.

If you noticed near the top of this guide about how to write a blog post, I've included a very clear, hyperlinked menu that's optimized to encourage featured snippet placements.

How to optimize your blog posts for featured snippet placements (with a hyperlinked menu):

How to Write a Blog Post Featured Snippet Optimization 1000px

Remember that successfully landing a featured snippet for your blog post will require more than just implementing these formatting best practices—as Google takes into account a myriad of other factors like the number of high quality backlinks the article has, your page load speed, reputation of your websites (and more).

Still, you should always aim for landing a featured snippet as the benefits can be immense. Here's how to get a featured snippet:

  • Figure out exactly what people are asking (by observing  suggested search results on sites like Google and Quora)
  • Make those questions the headers in your blog post (utilizing proper H1's, H2’s and H3’s)
  • Create a structured, hyperlinked menu near the top of your blog post using the same proper text formatting
  • Hyperlink each menu item to it's corresponding sub-header below (to make the post easily navigable)
  • Answer all of the most common questions related to this search term succinctly (using question and answer format)

Aside from the obvious benefits of clearly answering the most pressing reader questions in your blog posts, doing so with smart formatting can reward you immensely.

Learning how to write a blog post that's optimized for getting a featured snippet can help you get a ton of new traffic without needing to invest as much in other strategies like acquiring hundreds of backlinks, paying to get social shares & traffic, and other costly tactics.

5. Tell a Captivating Story

How to Write a Blog Post Storytelling Importance ryrob

Humans have been telling stories for thousands of years, and for good reason.

Stories stir emotions, forge connections, and are easy to remember.

People are coming to your blog to be entertained or informed. Stories make it easy to give them both.

On top of just the story component, people connect with people. Sharing your own authentic stories will set you apart from the thousands of generic, content-farm blog posts that go out every day—and will help you connect with your audience on a much deeper level.

To this date, my most engaged (successful) content on this blog have been the ones that go deep into my own stories, challenges and lessons learned along my journey as a freelancer, entrepreneur and blogger.

Luckily, that's where I started when I learned how to write a blog post—and that focus on pulling from my own experience has created long-lasting bonds with my readers.

Here's another fun idea to play around with...

A great blog can be like a television show.

Think of each year (or quarter if you're overflowing with blog post ideas) like a new season.

With this frame of reference in mind, that gives you latitude to think about your blog content in terms of answering questions like:

  • What is the setting?
  • Who are the characters?
  • What are the situations?
  • What’s the climax?
  • How do you get people to tune in next week?

You don't need to actually emulate the format of a television show, but having a common theme that weaves throughout your blog posts over time will help unify your content and move your readers along a path that will result in more loyalty to your brand.

Learn how to write a blog post that leverages storytelling and you'll remain memorable to your readers.

If you're unsure of where to find inspiration for stories to tell on your blog, start with:

  • Your own experiences (like this one)
  • The experiences of your readers (like this one)
  • Things you’ve read (like this one)
  • Something you’ve created on your own (like this one)
  • You can even write a story in collaboration with your readers (like this one)

And if you want a little more guidance, check out my list of 100+ blog post ideas that'll steer you in the right direction with more clear prompts and inspiration.

Regardless of how you land on the concept for a story though, every great story must have these four characteristics:

  • It’s simple: An overly complex or convoluted story is difficult to keep track of and remember as a reader, let alone write. Keeping your stories simple will help your readers stay engaged and make it easier for you to convey your message.
  • It’s memorable: What good is a story if people can’t remember it later? Great stories are meant to be reflected on, remembered and retold. Vivid language and exciting situations can help make your story stand out in your reader’s minds.
  • There’s a compelling conflict: Conflict is what pushes the story forward. Without conflict, it’s hard to be memorable and even more difficult to stir the emotions of your readers.
  • There are incredible characters: You may have all of the right elements but without lovable (or despicable) characters, your story is unlikely to have the impact you want it to. Give your readers someone to cheer for and see themselves in (or jeer at and want to object against).

One of the most common story formats we're all conditioned to expect from a very young age, is the Hero's Journey.

How to Write a Blog Post and Tell a Story Heros Journey copy

Its most simple format involves a hero who goes on an adventure, and in a decisive crisis wins a victory, then returns home transformed for better or for worse.

If you've read or watched The Lord of the Rings (or one of thousands of other books and movies today), then you've experienced the Hero's Journey.

Use the Hero’s Journey as your template to tell stories that'll keep your readers coming back and wanting more.

6. Make Your Blog Posts Easily Scannable

People rarely read word for word on the web.

Unless they're extremely interested in the topic, most people will just quickly scan.

How to Write a Blog Post and Create Content People Will Read

And as I mentioned earlier, the majority of us don’t even fully read the content we share online—whether through social media platforms, over email or word-of-mouth.

Eye-tracking studies have revealed most people read about 20% of the text on a web page. Skim reading is the new normal.

In one usability test by Nielsen research, scannable and objective copywriting resulted in 124% better usability.

Sticking with our theme of learning how to write a blog post that's formatted for your readers to actually consume the content—here are a few tips for creating scannable content your audience will enjoy:

  • Keep your paragraphs and sentences short (aim for a maximum of 3-4 vertical lines)
  • Use simple words
  • Include bulleted lists (like this 🙂)
  • Use sub-headings to break up your posts into sections
  • Play around with formatting like bold, italics, different text sizes and format to emphasize
  • Add a few block quotes (or tweet quotes)
  • Frequently utilize images, charts, and tables

While it may be discouraging to learn that people won’t read every word you write, creating scannable content forces you to focus on only the most critical information your reader needs to know.

Plus, being able to trim the fat will make you a better and more effective writer.

7. Invest in Thoughtful Design

How to Write a Blog Post and Design Your Blog ryrob

Humans are visual creatures.

More than 50% of our brains are used to process visual information, compared to just 8% for our sense of touch and 3% for our sense of hearing.

In his book Blink, Malcolm Gladwell described the system our brains use to make split-second decisions outside of our conscious awareness, the Adaptive Unconscious. It’s constantly scanning our environment, evaluating stimuli and making judgments based on how things appear.

Because of the importance our brains place on the way things look, improving the visual appeal of your blog can increase perceived credibility, trust, and value.

Conversely when you write a blog post with unappealing designs, inconsistencies, or visual errors, it can quickly chip away the trust and authority you'd otherwise gain with readers.

Here are five proven ways to improve your blog’s visual aesthetics, so that readers will want to stick around:

  • Use lots of images: Photos, illustrations, graphs and charts break up the text and reinforce your ideas. When it comes to photos, life-like images work much better than cheesy stock photos. Snag a few pics from sites like Unsplash for a less “staged” look.
  • Use proper formatting: In addition to helping with blog SEO best practices, the use of headers and other formatting tags provide crucial visual structure for your content and make it much easier to follow along with (or scan).
  • Optimize your layout: When viewing content on the web, people tend to scan in an F-shape pattern. Useful design can help prevent F-shape scanning, but it’s still a good idea to put critical page elements along the top and left side when you write a blog post.
  • Increase your font size: While small text can look cool to some, it’s difficult to read, even for your younger readers. Larger font sizes can also increase reading speed and comprehension.
  • Use margins and spacing: Margins, the blanks space between content and page edges, can help balance your design and make your content easier to consume. Include plenty of blank space around blocks of texts to make them more readable and less visually stressful for your readers.

Keep in mind that this should all be done on a budget—especially while you're in the beginning stages of learning how to write a blog post (and build your readership).

Rather than hiring a graphic designer to create an entirely custom layout for your blog, I recommend using a WordPress theme like OptimizePress that comes with an array of well thought-out, mobile-friendly template designs already built-in to the product.

How to Write a Blog Post with Good Design ryrob OptimizePress

OptimizePress is the theme that powers my blog here, and as a non-technical blogger, I couldn't recommend it more highly.

8. Be Authentic in Your Writing

How to Write a Blog Post That Converts Be Authentic

In today’s era of sleazy marketing gimmicks, fake news, and paid influencers, people are more skeptical than ever.

Think about it... we’re inundated with all kinds of messaging and we're getting better and better at quickly moving on the moment we smell something fishy.

One recent study found that only 48% of people in the US trust brands, down from 58% in 2017.

That makes it more important than ever to learn how to write a blog post that forges a genuine connection with your readers—built on a foundation of trust, rather than gimmicky tactics just to keep them on the page long enough to extract some advertising dollars.

Authenticity can help your blog stand out and will absolutely benefit your business in three major ways:

  • It increases engagement: People are always craving real, authentic interactions. Craft your content with honesty and heart—your audience will be sure to reward you more of their time and attention.
  • It elevates your brand: Your unique thoughts and perspectives can differentiate you from the competition. Over time, people will develop trust in you, which will increase your influence in their lives.
  • It builds emotional connections: Honesty is refreshing. Be transparent, even if it puts you in a bad light, shows your weaknesses or failures and your audience will be drawn to your candor. It'll increase trust significantly.

Not surprisingly, some brands are really nailing this today.

Patagonia is all about creating great products without causing unnecessary harm to the environment and they consistently put their money where their mouth is.

They donate millions to environmental causes, teach their customers how to repair their clothing so they have to buy less, and even discourage people from buying their products if they don’t really need them.

This unwavering commitment to their values has earned them a level of brand loyalty that is unrivaled in their industry.

How to Write a Blog Post and Be Clever with Content

Buffer, a social media management tool company, is also very well known for their authenticity & transparency.

They’ve famously written about their financial challenges and layoffs, published the salaries for all of their employees, and even shared their revenue figures. This radical approach to transparency has earned them a ton of free press and a large, passionate user base (including yours truly).

So how exactly can you be more authentic when you're learning how to write a blog post?

  • Talk like a human: Ditch the corporate lingo, buzzwords and start writing the way you talk. Use short sentences and simple words to convey big ideas, but avoid using slang which can be distracting.
  • Identify your values: What do you really stand for? What is your purpose? What is your “why”? By living in harmony with your values and staying authentic to your message, you’ll be able to attract like-minded people and build your tribe.
  • Write about issues you actually care about: Don’t try to chase trends or cash-in on fads. While you may see results in the short-term, people will be able to spot your insincerity from a mile away. Instead, write about issues that have the most relevance to you and your audience.
  • Take a stand: Maintaining integrity means standing up for what’s right without compromise. You can’t make everyone happy, so come to terms with the fact some people won’t be fans when you write a blog post they disagree with. In the long run, taking a stand for what you really believe in will earn you the continued respect and loyalty of your audience that does feel similarly as you.
  • Be transparent: Most people are quick to advertise their victories and success while keeping their mistakes and failures far away from public view. While it makes for a nice looking Instagram feed, it’s difficult to forge a real connection with someone who seems so perfect. Take the opposite approach and open yourself up to your audience, warts and all. Be quick to admit mistakes and chronicle your failures.

One of my most popular blog posts of all time here, is about my most painful business failure.

It first tells the story of how I invented a product in college, and the ensuing journey that led to eventually losing $6,537 on the business after a couple of years trying to grow the company. I then get into all of the lessons I learned along the way—reflecting on what I'd do differently both for myself and the benefit of readers.

And because I wrote a clever headline for it ("How to Create a Product Nobody Wants and Lose $6,537: The iStash Story"), that post went viral on HackerNews and brought in my first couple thousands readers to this blog.

9. Make Your Blog Posts Portable (and Mobile-Friendly)

How to Write a Blog Post That's Portable ryrob

Everybody knows that content has to be viewable across all devices today—that battle was won long ago.

But mobile-friendly design alone is not enough anymore. People are constantly on the move, and the way they consume information is changing. That means re-learning how to write a blog post for the ways in which readers want to digest your content.

Your content needs to be portable to fit lifestyles, not just devices.

Someone may start reading your blog post on a laptop at work, then hop on a bus to head home—making it more preferable to listen to a podcast or watch a video.

To adapt to these new behaviors, it’s crucial to break your pieces of content up into different mediums so that your audience can quickly consume content in a format that makes sense for them at the time, plus allows them to easily pick back up where they left off last time.

To get started, try turning your existing long-form blog posts into:

  • Videos
  • Podcasts
  • GIFs
  • Social posts
  • Infographics
  • Slide decks

Converting your content into different formats can even help people with difficulties (or disabilities) that prevent them from reading, to benefit from your blog.

Accessibility is not optional anymore.

Doing what you can to make your work easier for everyone to enjoy is not only the right thing to do, it’s good for business. Sure, you'll need to have the right website template as a basic foundation for a readable blog, but accessibility also extends into having multiple consumption formats.

Learning how to write a blog post that can easily be converted into other formats is key today.

10. Prioritize Quality Over Quantity

How to Write a Blog Post and Stay Consistent ryrob

In the early days of blogging, consistency was key.

Merely publishing with some degree of regularity was enough to build an audience and grow your traffic.

While it’s still important to have a regular publishing cadence, the market for blogging in virtually every category has grown extremely competitive & saturated. Today, quality beats quantity every day of the week.

Creating standout content takes time.

That translates publishing with less frequency, but with more depth.

When I go to write a blog post here, it'll often take a couple of weeks from start to finish. That's because each and every article I publish goes through a rigorous process of research, outlining, writing, editing and then formatting with images, tweet quotes, and such—all before it's finally published for the world to see.

But it's that level of care, depth and detail that's helped me to rise above the rest.

And this is working well for more than just me, too.

Brian Dean, the SEO master behind Backlinko, is one of the world’s foremost experts on creating high-quality content that ranks well in search engines.

He only posts a few times a year, but each piece he writes tends to be just about the single best article on the topic.

In fact, one of his best SEO tactics is the skyscraper technique. This method boils down to finding an existing popular post and making it better through improved content, design and exploring more diverse content mediums.

Posting regularly is still necessary to grow and maintain your audience, but it’s much better to slow down your cadence and put out original, high-quality content, than it is to publish subpar content on a daily basis.

11. Show Them the Numbers

How to Write a Blog Post Show The Numbers ryrob

As we talked about earlier, most people are pretty jaded about gimmicky content these days.

Who can blame them? Most of us have been duped, conned, and defrauded at one point or another online.

To make your content stand out, show data to back up your claims, increase your credibility and illustrate your points wherever possible. This is a core principle of how to write a blog post that's firmly convincing.

That's a major reason why I originally decided to share monthly income reports with my readers—to show them that I'm not just writing about what to do in order to start a profitable blog, but I'm actually putting my own advice into practice here on my blog (with transparent results).

How to Write a Blog Post That's Authentic Income Reports

Original data and research are huge differentiators that can help your blog rank higher in search results, build backlinks, and increase your authority, influence and credibility.

The first step is gathering the actual data itself. Some of the best sources of original data are:

  • Experiments: The first and easiest way to start collecting original data is to conduct an experiment (like this one I did). Form a hypothesis, devise an experiment, and summarize your findings. Your experiments don’t have to be elaborate, just share what you’re learning and be transparent with the results.
  • Observations: If you can find something you can measure or track, you’ve got a data source just waiting to be analyzed. Decide on a length of time you’ll be monitoring the situation and put the numbers in a spreadsheet for easy analysis.
  • Surveys and polls: As we covered in the first key, there are a variety of free and inexpensive tools we can use to run surveys and polls of our audience. Even if your audience is on the smaller side, a well thought-out survey can yield some impressive insights.
  • Data scraping: One of the most creative ways to get interesting and original data is called scraping. Build an algorithm or outsource the development of a tool to collect information from websites that hasn’t been explored yet.

Another clever way to use data in your blog posts is to put a new spin on existing research done by others.

This is a smarter place to start than investing a ton of time (and financial resources) into your own original studies as you're still learning how to write a blog post that can effectively communicate data.

Here are a two smart ways to leverage existing studies out on the Internet, into unique content for your own blog:

  • Interpret data and offer an original perspective: Come up with a unique theory or insight based on studies, guides and reports. Draw connections between two different data sources or identify patterns that have gone unnoticed. While the data may not be original, the thinking will be.
  • Make the data easier to consume and share: Turn hard-to-read studies into eye-catching charts, infographics and embeddable images. Compile a bullet listed of the most impressive facts or data points around a topic. Summarize insights into bite-sized, tweet-able sentences.

Now, for those of you more visual learners, I've worked with a talented designer to bring this infographic to life...

How to Write a Blog Post in 11 Easy Steps: Infographic

Check it out and let me know what you think in the comments!

How-to-Write-a-Blog-Post-Infographic-by-Ryan-Robinson

 

Want to share this infographic on your blog too?

Shoot me an email to [email protected] and I'll hook you up with hi-res files 🙂

Over to You

While the competition for clicks increases each year and organic traffic from Google continues to shrink, there are still incredible new opportunities to expand your reach and build an audience this year.

Following these steps, you’ll learn how to write a blog post that's poised to stand taller than the rest.

And for a deeper dive into how to attract more readers to your content, read my Ultimate Guide on How to Drive Traffic to Your Blog.

👋 Oh and remember! If you want access to my free blog post template (in the form of a copy & paste Google Doc), then you can grab it right here—including my SEO blog post writing checklist and a fully completed example to guide you along the way—get my free blog post template.

Want to Learn How to Write a Blog Post?

Grab my free blog post template for creating compelling content.


 

How to Write a Blog Post That Drives Traffic Today Blog Post Template Pinterest


Ryan Robinson
Ryan Robinson

Full-time blogger, podcaster and side project aficionado. Join me here, on ryrob.com to learn how to start a blog, make money blogging and grow a profitable side business. I also write for publications like Fast Company, Forbes, Entrepreneur, Inc, Business Insider and more. Let’s chat on Twitter about business and side projects.

    84 replies to "11 Steps How to Write a Blog Post (People Will Actually Want to Read) in 2019: Free Blog Post Template"

    • Ndifreke atauyo
    • Marina Bereza

      +1
      still reading.
      Thank you for great info and template.

    • Alys

      +1 thanks

    • TQ
    • Brendan
    • charles Ataya

      +1 Obviously this is a wonderful and insightful post. As always I am looking forward for more of this wonderful stuff,

      Charles

    • Kellie
    • Keitaro

      +1

      Thank you for providing such amazing contents, Ryan!

    • A

      +1 Please and thank you

    • Bettina

      +1 great post !

    • Paige

      +1 loved this guide it was super helpful! Thanks!

    • shirley
    • Robert Dowi

      “+1”

    • Saskia Huisman
    • Saskia Huisman-van Keppel
    • Kim
    • Bev
    • Drewry

      Glad to see that you’re moving on up like the Jeffersons in the search engines. Keep the positiev energy flowing with your positively contagious “side hustle millionaire” mindset. 🙂

    • Ainars Ozols

      Your posts are easy to read. I loved this one. +1

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