Do People Still Read Blogs in 2022?Is Blogging Finally Dead? (+ How Many People Still Blog This Year)

If you’re wondering whether or not people still read blogs, then you’re in the right place. In short, hell yes… blogging is still very much alive, with more bloggers (and readers) reported this year than ever before.

Do People Still Read Blogs? Is Blogging Finally Dead this Year? icon

We’re here to answer, do people still read blogs? So, let’s get right to it.

Do people still read blogs?

Yes, people still read blogs today (in record numbers) and will almost certainly continue reading blogs for many years to come. In fact, an overwhelming 77% of Internet users report regularly reading blog posts according to the latest blogging statistics. However, despite a consistent increase in the number of people reading blogs, how we read them is changing quite a lot. The average reader only spends 37 seconds reading a blog post today, which makes clear that most people are unlikely to read an entire blog post from start to finish—and instead scan for the information they’re looking for.

While the evidence is clear that people do still read blogs in record numbers today, it’s never been more important to create a great scannable content experience for your readers—so that they can quickly locate the answers they’re seeking and move on with their busy lives. Having worked as a blogger, business owner, writer and content marketer myself, that’s something I have a lot of experience with.

Over the years, I’ve been teaching 500,000 monthly readers how to start a blog on the right foot—and one of the most important aspects of that process has become choosing a blog layout and design that delivers a great experience for your readers… thus encouraging them to come back for more.

So with that goal in mind, let’s talk a little more about how to make sure people still read your blog.

Do People Still Read Blogs? (Is Blogging Finally Dead in 2022?)

  1. Do People Still Read Blogs?
  2. Why People Read Blogs (Today)
  3. Best Practices for Designing a Blog People Will Read

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Alright, now let’s dig a little deeper into the question of do people still read blogs? and examine whether or not blogging is finally dead as we head into 2022. After it’s all said and done, I think you’ll agree when I say blogging has had both a rich history and still has massive potential for countless applications as we head into the future.

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Why People Read Blogs (Today)

In order to fully understand why people read blogs today, it helps to have a basic grasp on the history of blogging.

History of Blogging Journey Description Infographic Optimized

Here’s a brief timeline and overview of the journey blogging has gone on since it began in 1993:

  • 1993: Blogging officially begins as web browsers are still young
  • 1994: Justin Hall begins personal blogging
  • 1997: The term “Weblog” is coined and soon shortened to “blog”
  • 1998: The first blogging platform (Open Diary) launches
  • 1999: Blogger and LiveJournal launch (with Xanga soon following)
  • 2003: WordPress and TypePad are created
  • 2003: Google buys Blogger and launches AdSense
  • 2004: “Blog” becomes the dictionary word of the year
  • 2005: Vlogging (video blogging) emerges as YouTube launches
  • 2006: HuffPo and Buzzfeed combine news and blogging
  • 2007: Microblogging becomes a trend (short-form content)
  • 2012: Medium is founded (as a free blogging site)
  • 2016: WordPress launches the .blog domain extension
  • 2022: There are now over 31.7 million bloggers in the U.S. alone

The reasons why people read blogs have been varied throughout the entire history of blogging. Ultimately though, at the end of the day, people read blogs because they’re looking for solutions to the problems they have… and a blog is often one of the best formats to provide those kinds of solutions to people online—whether through written content, video or audio.

A blog can accommodate any content format, and it can be used to educate, inform, advocate (for your own point of view), sell a product or service, provide support and so much more…

Here are just a few of the reasons why people still read blogs today:

  • To find the answers to quick questions they have
  • To learn a new skill by following along with an in-depth guide
  • To watch a video tutorial that walks through completing a particular task
  • To follow along with the teachings of an expert or influencer within a particular niche
  • To solicit advice on a forum or in the comments section of a relevant blog
  • To get relevant news, information or updates on local happenings
  • To connect with other like-minded individuals and participate in an online community
  • To decide whether or not they should buy a product or service they’re considering
  • To better understand how a new product or service they recently purchased works

If there’s something you can teach, tell or explain to an already existing audience of readers, then a blog is the one of the easiest vehicles to do it.

And it’s because of just how easy it is to start a blog today, that there are millions of people entering the world of blogging each year (and teaching their valuable skills & expertise to others online). Blogs can be high quality sources of reliable information and educational resources to people located anywhere the world with an Internet connection… and for that reason, blogs will be here to stay for a very long time.

Best Practices for Designing a Blog People Will Read

With well over 4 Billion people now using the Internet today, there’s also an unprecedented level of competition to grab the attention of those readers (and provide solutions to them).

There’s truly a race to the top of the mountain when it comes to providing increasingly useful, valuable, accessible content to people around the world—and a large part of that equation is delivering content in a format that readers want to consume it in.

Take note from this screenshot of my guide about blog layout best practices, where I have a very clear blog headline that describes what my readers will get from the article, a clickable table of contents near the top and then a scrolling table of contents menu that moves along with them throughout the length of the article (making it easier for them to jump around and find the answers they’re looking for) to name just two reader-focused design elements:

Do People Still Read Blogs? Best Practices for Designing a Blog People Will Read

Aside from the essential foundation of making sure you always write a blog post that serves a clear purpose and somehow delivers value to your audience, be sure to follow these best practices (as pulled directly from my guide about designing a blog layout, which includes a dozen real life examples to learn from too):

  • Choose Fonts You Can Read
  • Organize Your Layout for Easier Access
  • Design Your Blog Posts to Be Easily Scannable
  • Utilize High-Quality Images (or Graphics)
  • Consider Page Load Time
  • Include Compelling CTAs (Calls to Action)
  • The Fine Line Between Creative and Cluttered
  • Encourage Engagement
  • Brand Your Layout
  • Make Your Layout Relate to Your Audience

And that’s a wrap for today!

Do people still read blogs? The answer is an overwhelming yes.

But you’ll still need to put in the work to make sure you’ve created useful content & have a design that’s user-friendly enough that readers will care to stick around.

Have a Question About the Accessibility of Your Blog?

Ask away in the comments section below (share a link to your blog) and I’ll weigh in with my advice on how to make sure your blog is designed so that people will still want to read it 🙂

Hi I'm Ryan Robinson

Full-time blogger, podcaster and side project aficionado. Join me here, on to learn how to start a blog, make money blogging and grow a profitable side business. I also write for publications like Fast Company, Forbes, Entrepreneur, Inc, Business Insider and more. Let’s chat on Twitter about business and side projects.

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60 replies to “Do People Still Read Blogs? (Is Blogging Finally Dead in 2022?)”

  1. Hi! This blog was very helpful. But I want to know what’s of finding what the target audience is looking for? How does a writer find that? I write for a company. But I am most confused about constantly looking up for relevant topics.

  2. Blogging never gets old neither it gets dead till 2031 because of Quality vs quantity fight amongst bloggers in same niche.
    Agreed with your thoughts too, but blogging is a oil for industries to build trust and increase sales.
    Hope you got my point, Ryan.
    Keep sharing and wish me best luck too for blogging journey.

  3. Thanks so much for the informative article. While I agree with everything you’ve said, I’ve also seen a different style of blog post have a different function. Before making a major investment in my company, people like to know everything they can about me.

    Since what I’m marketing is erudition and smarts, writing longer, more in depth posts that are literary in style SHOWS that I can deliver what I’m promising. What the bulk of readers won’t be interested in at all winds up being what allows the niche of people who are interested to take that leap of faith.

    That said I’m starting a new enterprise that will need blogging with a more broad appeal. I’d be delighted for your feedback, if you care to give it!

    • You’re welcome, Sofia! And thank you so much for the super thoughtful input—I think you’re right too… different types of “content” serve very different purposes, and you can introduce even more complexity when talking about specific industries too. It’s always smart to know what you’re getting into before jumping off the cliff! Good luck with your writing business too, looks like you do great work 🙂

  4. For me, blogs are an oasis far away from social media which I cannot stand. I’ve never gotten much into social media and any contact I have with it is frustrating and annoying. I hate the constantly changing scroll lists, the constantly changing content and the superficial nature of that content. I also hate the likes and algorithms that make it nearly impossible to find older content or even just find a post you read 2mins ago. I think there is vast difference between a social media consumer and someone who reads blogs to be honest.

    Short attention span people needing to be constantly validated and entertained is not my thing at all. I also hate blog posts which are formatted for scanning. As most bloggers use sites with advertising on them with that format, I often cannot tell the difference between the blog post and the advertising which has me clicking away from the blog as quickly as possible. In this day and age, if you are professionally blogging there is no reason to be using a free web space filled with irrelevant advertising. $100 per year is less than $10 oer month to host your blog.

    • That’s GREAT context on where you’re coming from, Clara—I think you’re very much not alone in the sentiment that blogs are often a beautiful (calm) oasis away from the madness that social media can very easily become. Agreed on the importance of formatting too… it reveals a lot about what the blogger’s goals & motivations really are 🙂

  5. Do People Still Read Blogs?
    Let’s be honest, the answer in NO, and you actually provided the irrefutable proof yourself.
    The average reader only spends 37 sec on a post. Since the average reading speed is around 200 words/minute and a post lenght is on average 1,200 words, the average visitor only “reads” 10% of a post content…

    That’s not reading, but scanning, if that.

    Note that it takes on average 3 hours to write a post. ROI is pretty pathetic…

    PS: I did read this article though…

    • A spirited debate! I do love the progression and ultimate conclusion of your comment though… and I think therein lies some fascinating nuance. Some people will always read blogs (and comment on them), but the endless pursuit for quick answers & solutions means that content has to get straight to the point for the vast majority of people, and the lion’s share of those people will immediately leave forever after either getting what they were seeking… or deciding they can get a better answer elsewhere. Speaking from my experience though, I find that a shocking number of people spend 10+ minutes on my longer-form guides… but I strongly believe that’s a reflection of hitting the right people (at the exact right time in their learning journey) with a resource that meets their expectations. So while many topics don’t require lengthy content in order to answer a question, I believe there will always be a market for quality teaching in the form of in-depth blog content—whether written, video, audio or a combination of all.

  6. Hi 🙂 Thank you for that list! I came across your blog because I’m interested in starting one, but wasn’t sure if they are still popular, if it would be worth the time and investment, etc… I would really love to start a personal blog. Any advice??