How I Made $30814 Blogging in August 2019 from Ryan Robinson Blog Income Report ryrob

During the month of August, I had the most productive time in my blog’s history from a content output perspective. I published 8 brand new long-form guides (5,000+ words) and my blog income for the month came in at $30,814.19. Traffic remained even with last month, bringing in 371,059 readers and just over 464,655 unique sessions. Another great month in the books!

On the personal side, I’m now finally getting used to being a full-time blogger and August saw us taking advantage of the flexibility that’s come along with that. Hiring a few very talented writers to help with writing components of my first drafts has also freed Shelly and I up to do more traveling lately—and for me to step away from work in the early afternoons, dedicating more time to hobbies and being active outdoors. We went to a good friend’s wedding in Healdsburg, had my parents in town one weekend and watched a friend’s (beautiful) golden retriever for a few days:

Ryan Robinson and Golden Retriever Pepper

Now, let’s dig into the numbers… last month saw another drop in blog income, but I landed above my forecast range. I still saw pretty strong affiliate commissions from my guide about how to start a blog and another very consistent month of sales for my advanced blogging course, Built to Blog: How to Get Your First 10,000 Readers and Earn Six-Figures Blogging.

Overall, I generated $30,814.19 in blog income during August of 2019.

I’m continuing my new content surge, which meant more freelance writers helping out last month. Still, profit for August came in at a healthy $25,073.45.

The Forecast 🌤: For September, I’m anticipating another (small) decline in blog income as the effects of recent search algorithm updates still linger, but with more positive recovery signals now starting to show. I’m expecting to land in the range of $22,000 – $25,000. As I’ve said in my last few income reports, I’m expecting this lower level of income to now level off around here for the next few months as we approach the end of the year and I expect to see an uptick again. Expenses will hold steady as I produce more content and get leaner elsewhere in my business.

Now, on to the details of my August income report…

Blog Income in August 2019: $30,814.19

In these monthly reports, I track my total income every month, including each individual source of that income, and associated expenses with running my business. This is the good and the bad.

Next, I break down the traffic to my blog which heavily impacts my income, including what’s performing best and how I’m working to drive in more readers. I also cover how many email subscribers I’m at, the number of new subscribers acquired during the month, and what that growth trajectory looks like.

Then I talk about my podcast download numbers for the month, and which episodes performed best.

Finally, I cover updates on any other side projects I’m working on for the month.


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Blog Income Breakdown for August 2019

Gross Income

$30,814.19

Built to Blog Course Sales

    $2,800.12

Freelance Clients & Sponsorships

    $4,000.00

$23,416.57

$19,230.00
$0.00
$0.00
$0.00
$0.00
$222.82
$85.04
$172.25
$2,708.79
$72.00
$528.17
$219.00
$107.83
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$12.00
$0.00
$23.97
$34.70

Carbon Ads

$597.50

Podcast Sponsorships (Side Hustle Project)

$0.00

 

Expenses Breakdown

Total Expenses

$5,740.74

Web Services – Hosting and Storage

Kinsta
OptimizePress (Renewal)
MoneyTalk Hosting
SmartWP Hosting
Dreamhost
Google Drive
Amazon Web Services
Cloudflare
GoDaddy (Domain Purchases)

$508.09

$300.00
$0.00
$10.00
$10.00
$42.93
$33.99
$0.00
$0.00
$111.17

Online Tools & Subscriptions

ConvertKit (Pre-Paid Annual)
Teachable
Bluehost (Test Website)
Adobe Creative Cloud
Calendly
Quickbooks
Zoom.us (Video Conferencing)
Apple (Storage & Apps)
Rev Video Transcriptions (YouTube)

$352.97

$151.01
$99.00
$0.00
$52.99
$10.00
$0.00
$14.99
$24.98
$0.00

Professional Services

Freelance Writers
WordPress Developer
Infographic Designer
Virtual Assistant
Legal Fees
Business Insurance

$4,413.47

$3,523.82
$0.00
$0.00
$0.00
$802.40
$87.25

Advertising

Quuu Promote (Pre-Paid Annual)

$0.00

$0.00

Travel, Office Supplies & Misc

iPhone X Payment Plan
AT&T Service Plan (iPhone)
Internet (Comcast)
Health Insurance
Transaction Fees
Office Supplies
CoWorking Space
Uber and Lyft 🚖

$466.21

$56.16
$188.38
$86.46
$0.00
$10.00
$0.00
$15.00
$110.21

 

Net Profit Breakdown

Net Profit

$25,073.45

 


Now, on to my blog, email and podcast-related statistics.

2. Blog Stats for August 2019: 464,655 Sessions and 117,743 Total Email Subscribers

Blog Income Report August 2019 How I Made $30,000 Blogging Google Analytics Traffic

My blog traffic stabilized last month, but remained below the half a million monthly reader mark with the organic traffic dip I've been continuing to experience this summer.

I was up in Sessions over July by 1%, signaling that my traffic drop has likely leveled off and is starting to turn a corner. Pageviews increased to 592,669.

Most of my top articles were pretty flat in traffic figures for the month—a continued effect of the ever-changing search algorithm still not favoring sites that cover a broad range of topics. Though I'm still hovering at lower numbers than earlier this year for now, I've been publishing a lot more long-form content related to blogging (the niche I'm choosing to focus in on more).

Overall, I'm still up more than 59% in growth year over year compared to August of 2018. That increase is tied to my most trafficked posts still continuing to deliver strong traffic from organic search—coupled with increased activity on Pinterest that's resulted in more readers.

Here are my top 15 trafficked posts from August, ranked in descending order of which drove the most readers:

August continued to see a leveling off in the traffic decline I was seeing to my 25,000+ word guide, How to Start a Blog and Make Money—which is still holding onto decent rankings in organic search for competitive terms like how to start a bloghow to blog, and other related terms.

Still, as more readers land on this post, more are joining my free course, How to Build a Blog in 7 Days and are offered an opportunity to join my more advanced, comprehensive paid Built to Blog course that'll help them level up their blogging journey even more.

Also in August, despite travel and long weekends with friends, I published eight killer new articles for my growing audience of bloggers:

I also updated a couple of my most successful blogging-related guides last month, to keep them fresh, up-to-date and as impactful as possible:

My plan is to keep publishing a higher volume of in-depth content for bloggers throughout the rest of this year, with the goal of clearly signaling to Google that my site is primarily about blogging.

2. Email Subscribers.

How I Made $30,000 Blogging ConvertKit Email Subscribers August 2019

I use ConvertKit to manage my email subscriber community and deliver my emails.

August saw the addition of 5,768 subscribers to my community with my total list size growing to 117,743 subscribers 🎉

This was a decent climb in new subscribers over July, which is a positive sign that my traffic is still recovering in the right direction, and I'm still seeing a meaningful number of new email subscribers come through, largely in my "blogger" cohort. Much of my new subscriber growth continues to be fueled by my new free course, Build a Blog in 7 Days which is well-optimized for both affiliate revenue—and for offering my more advanced paid course (Built to Blog).

3. Podcast Downloads for August 2019: 27,891 Downloads

August 2019 Blog Income Report Podcast Download Numbers Ryan Robinson

My podcast, The Side Hustle Project is still growing steadily month-over-month... but I've decided to take a bit of a recording break after working through my existing backlog of recorded episodes (which will take the show partially through October).

Why? I'm going to be spending the rest of this year doubling down all of my time and effort on doing just two things:

  1. Publishing a higher volume of long-form written content where I have a proven framework for ranking high in organic search, thus delivering traffic and revenue back to my blog
  2. Writing a TON of guest posts to promote the content on my blog and build a substantial amount of new, high quality and natural links to my most important articles

I'm also being interviewed more often on other great podcasts, so I'm allocating more time toward that for the rest of the year.

With 27,891 downloads though, last month saw a one of my highest months yet in terms of listenership—but I haven't taken the time to monetize the podcast and make it at least a breakeven project.

Here are the episodes that went live last month:

August brought my total download numbers for the show up to 355,388 downloads!

If you're not a listener yet, give it a try right here 🙂

That's it for my August blog income report.

For September, I'm predicting my blog income to take a dip once again, landing around $22,000 - $25,000 as the effects of my organic rankings continue to linger and level off. This looks to be about the floor of what I'm expecting to see in terms of the revenue volatility I've experienced this summer, and I'm seeing some early positive signs that my rankings and traffic should start to swing back around in the coming months—and more importantly, that traffic should be landing on better-monetized articles as well.

Another major goal of mine this month is to begin updating the content in my advanced Built to Blog course with brand new lessons, refreshed videos & written lectures and more interviews. After the updates are complete, I'll be doing a relaunch of the course and increasing the price significantly as the value is going up dramatically.

If you're looking for some additional reading to help grow your own blog (on the side), I recently updated my 25,000 word free guide to building and scaling a profitable blog right here that I'd love for you to read 😊

Blog Income Report $30,814 Blogging by Ryan Robinson August 2019 Income Report ryrob


Ryan Robinson
Ryan Robinson

Full-time blogger, podcaster and side project aficionado. Join me here, on ryrob.com to learn how to start a blog, make money blogging and grow a profitable side business. I also write for publications like Fast Company, Forbes, Entrepreneur, Inc, Business Insider and more. Let’s chat on Twitter about business and side projects.

    16 replies to "Blog Income Report for August 2019: How I Earned $30,814.19 Blogging (This Month)"

    • Finance Freedom

      Hey Ryan!
      As the views and visits stayed the same, any thoughts on why did the conversion rate dropped that much?
      Is August just a slow month?
      Best wishes.

      • Ryan Robinson

        Great question! Two short answers for you:

        1. Yes-ish on August being a slow month (it’s usually my slowest of the year), but I also saw some of my lower-earning blog posts surge in traffic during the month, which boosted my visits yet didn’t contribute as much to revenue as other posts that are more profitable from a per-visitor standpoint.

        2.The next is that revenue is usually a lagging indicator with an affiliate business model (i.e. the affiliate commissions I earned from customers I referred 1-2 months ago are the payments actually hitting my bank account right now). So what I saw during the month of August in terms of a revenue drop, was actually a bit more reflective of traffic changes I saw on my blog back in June.

    • Michael Amon

      WOW…this is very superb…thanks for sharing Ryan

    • Preston

      Another great month, my man. Thanks for sharing. Happy to see SolidGigs was your #3 affiliate revenue generator. Also, I hope you had $0 in health insurance cost because you pre-paid or because you’re on someone else’s plan or something. Plans can be affordable and worth it, imho. Keep up the great work!

      • Ryan Robinson

        Yes! Major thanks to you and the Millo team for creating a great product 🙏

        Re health insurance: It’s actually just a holiday weekend at the first of the month billing issue—September will probably see 2 x payments go through 🙂

    • James

      You keep inspiring me by the day. I bless the day I subscribed to your mailing list. Through the knowledge gotten from your site, I have decided to give blogging a shot again and this time, no short cut whatsoever.
      Thanks for the inspiration.

      • Ryan Robinson

        Thank YOU for the kind words, James! Keep up the work and you’ll make progress, day by day 💪

        • James

          Thanks for that. I’m not quitting this time again.

    • Martin

      Hi Ryan,

      Thanks for sharing. I can see that you are using Carbon ads. Have you considered switching to AdThrive? You would make a lot more money with your pageviews.

      • Ryan Robinson

        Good suggest, Martin! I’ll look into them. I’ve evaluated platforms like MediaVine in the past, but many of the ad networks today require a site-wide implementation… and I want to selectively choose which posts I advertise on. I’ll look into AdThrive though, thanks for the recommendation.

    • Malik Arman

      Amazing i hoping to reach your level bro.. inspired.. Wow

      • Ryan Robinson

        It’ll take time, hard work and a healthy does of experimentation, but it’s definitely possible. Good luck my man!

    • Steve Brodsky

      Sounds like you’ve had a productive month. I’m going to Borderless Live, I’ll definitely say hello if I see you there. I’ll be the super short girl, haha.

      -Brodsky

    • Ravi

      You have written so many detailed posts so you deserved this much amount of money. Your hard work is paying you. You have inspired so many people to start a blog and i am one of them. I just started my blog and i know that i can reach to your level but it can take 1 or 2 year. Thanks for sharing your blog’s statistics.

      • Ryan Robinson

        Thanks for the kind words, Ravi! 🙏

        It’ll definitely take time and a lot of focused effort, but the rewards have been great for most of the bloggers I know that’ve stuck with it for a couple of years.

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