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#124: Intercom’s Geoffrey Keating on How to Grow a Blog to 150,000 Readers/Mo with Content Marketing


About the Episode:

In today’s episode, we’re talking to Geoffrey Keating, a highly-regarded B2B content marketer who’s led the charge on content marketing at Intercom for nearly 4 years now, where he’s had his hand in everything from content creation to editing, producing eBooks, putting together podcasts, white papers, email marketing campaigns and more. 

Based out of Dublin, Ireland, Geoffrey originally studied history and philosophy when he went through university—a helpful nudge he got from his parents who encouraged him to treat his school experience as learning more about the subjects he found deeply interesting, rather than just a road map to choosing a career.

After finishing up his studies, Geoffrey started working pretty much immediately with editing content at a couple of different digital agencies before making his way to Intercom.

In Today’s Episode, We Talk About:

02:03 Where Geoffrey is originally from.
02:30 Where he went to school.
[03:49] Why he chose his initial career part.
[07:04] What he did after graduating from university.
[10:00] What it was like working for Intercom.
[13:05] The important marketing metrics when he started at Intercom.
[20:55] How important content marketing is to Intercom.
25:49 How much traffic the Intercom blog was generating when he started.

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Geoffrey on Twitter and LinkedIn

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If you enjoyed this episode of The Side Hustle Project, I would love your support. Head over to the show on iTunes or in the Apple podcast app and give us a rating please! And as always you can catch every episode on the Apple podcast app, Stitcher or wherever you get your podcasts. Thanks for tuning in.


Hi I'm Ryan Robinson

Blogger, podcaster and recovering side project addict. Head of Content at Close. Join me here, on to learn how to start a blog, make money blogging and grow a profitable side business. I also write for publications like Fast Company, Forbes, Entrepreneur, Inc, Business Insider and more. Let’s chat on Twitter about our feelings (and blogging, I guess).

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5 replies to “#124: Intercom’s Geoffrey Keating on How to Grow a Blog to 150,000 Readers/Mo with Content Marketing”

  1. I wish I had a comprehensive understanding of the complete benefits of content marketing, when I discovered online marketing by accident back in 1999. Back then, I knew nothing about affiliate marketing, a blog, nor a side hustle. I was working job to job to job and paycheck to paycheck. I’m humbled to know the in’s and out’s of the benefits of content marketing today b/c “side hustle millionaire” status is RIGHT around the corner! 🙂

  2. This is one of your best episodes yet! I love the concept How to Grow a Blog to 150,000 Readers/Mo with Content Marketing. Content marketing is the future of organic traffic. Does Geoffrey have a newsletter subscription where I can learn the step by step How to Grow a Blog to 150,000 Readers/Mo with Content Marketing?