How I Made $25280 Blogging in September 2019 from Ryan Robinson Blog Income Report ryrob

This September was another extremely productive month for my blog, especially in terms of new content going live. I published 7 new long-form guides (5,000+ words) on blogging-related topics and my blog income for the month came in at $25,280.27. Traffic was up in a big way, bringing me 397,339 readers and just over 487,333 unique sessions.

On the personal side, I JUST TURNED 30 YEARS OLD a couple of days ago 🎉. This month saw us spend plenty of time with friends and family both here in San Francisco and down in my hometown, Hanford, but we finally had a bit of a break from a summer that was packed with non-stop traveling. I also went to a bachelor party for my future brother-in-law and started ratcheting up my running distance as the weather has gotten incredible here in the city—it’s been a great excuse to cut out during my afternoons and take a jog through Golden Gate Park.

Now, let’s dig into the numbers… I saw another dip in blog income last month, but I landed just above my forecast range. I still saw pretty strong affiliate commissions from my guide about how to start a blog and another consistent month of sales for my comprehensive blogging course, Built to Blog: How to Get Your First 10,000 Readers and Earn Six-Figures Blogging.

Overall, I generated $25,280.27 in blog income during September of 2019.

My new content publishing continued its pace last month, which meant more freelance writers helping me out. Still, profit for September came in at $18,706.86.

The Forecast 🌤: For October, I’m anticipating either a leveling off or potentially (small) drop in blog income as the positive search traffic recovery signals I’ve started to see lately begin to deliver more traffic back my way. I’m expecting to land in the range of $20,000 – $23,000. As I’ve said in income reports throughout the summer, I’m expecting to hover in this range of blog income as we approach the end of the year, at which point I anticipate an uptick again. Expenses will remain fairly steady as I keep my writers busy, pause the podcast and focus on doing more of what I do best.

Now, on to the details of my September income report…

Blog Income in September 2019: $25,280.27

In these monthly reports, I track my total income every month, including each individual source of that income, and associated expenses with running my business. This is the good and the bad.

Next, I break down the traffic to my blog which heavily impacts my income, including what’s performing best and how I’m working to drive in more readers. I also cover how many email subscribers I’m at, the number of new subscribers acquired during the month, and what that growth trajectory looks like.

Then I talk about my podcast download numbers for the month, and which episodes performed best.

Finally, I cover updates on any other side projects I’m working on for the month.


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Blog Income Breakdown for September 2019

Gross Income

$25,280.27

Built to Blog Course Sales

    $1,735.90

Freelance Clients & Sponsorships

    $0.00

$22,959.84

$17,230.00
$232.80
$0.00
$300.00
$0.00
$134.13
$115.00
$136.14
$2,271.84
$151.50
$1,023.67
$250.50
$109.80
$0.00
$0.00
$0.00
$0.00
$923.55
$0.00
$0.00
$0.00
$80.91
$0.00
$0.00

Carbon Ads

$584.53

 

Expenses Breakdown

Total Expenses

$6,573.41

Web Services – Hosting and Storage

Kinsta
OptimizePress (Renewal)
MoneyTalk Hosting
SmartWP Hosting
Dreamhost
Google Drive
Amazon Web Services
Cloudflare

$486.54

$300.00
$0.00
$10.00
$10.00
$10.95
$33.99
$0.00
$121.60

Online Tools & Subscriptions

ConvertKit (Pre-Paid Annual)
Teachable
Bluehost (Test Website)
Adobe Creative Cloud
Calendly
Quickbooks
Zoom.us (Video Conferencing)
Apple (Storage & Apps)
Rev Video Transcriptions (YouTube)

$221.95

$0.00
$99.00
$0.00
$52.99
$10.00
$10.00
$14.99
$34.97
$0.00

Professional Services

Freelance Writers
WordPress Developer
Infographic Designer
Virtual Assistant
Legal & Accountant Fees
Business Insurance

$4,557.36

$3,765.11
$0.00
$0.00
$0.00
$705.00
$87.25

Advertising

Quuu Promote (Pre-Paid Annual)

Blog Advertisements

$126.00

$0.00

$126.00

Travel, Office Supplies & Misc

iPhone X Payment Plan
AT&T Service Plan (iPhone)
Internet (Comcast)
Health Insurance
Transaction Fees
Office Supplies
CoWorking Space
Uber and Lyft 🚖
Gas (Fuel)

$1,181.56

$56.16
$105.35
$86.46
$386.34
$10.00
$237.82
$72.00
$71.37
$156.06

 

Net Profit Breakdown

Net Profit

$18,706.86


Now, on to my blog, email and podcast-related statistics.

2. Blog Stats for September 2019: 487,333 Sessions and 121,275 Total Email Subscribers

Blog Income Report September 2019 Ryan Robinson ryrob Google Analytics Traffic Screenshot

Finally, my blog traffic started rebounding in a major way last month. I'm still below the half a million monthly reader mark I was at earlier in the spring (with the organic traffic dip I experienced over the summer), but all signs appear to be now pointing toward a resurgence in meaningful growth—due to a few key initiatives I've been working hard on.

I was up in Sessions over August by 4.88% (a month with one more day than September), further supporting that my traffic is on an upswing as we head into October. Pageviews increased to 617,452.

Virtually all of my most important articles were up in traffic this month—an effect of how much work I've been putting into publishing a TON of long-form content related to blogging (the niche I'm choosing to focus my blog on). See the big uptick in traffic during the last few days of September? It's still early, but there was a pretty big search algorithm update that's seeming to re-delivering a lot more traffic my way with higher search rankings for a few of my key terms.

Overall, I'm up more than 58% in growth year over year compared to September of 2018. That increase is tied to my most trafficked posts still continuing to deliver strong traffic from organic search and the publishing of more new content that's climbing the organic search rankings as well. I feel that I'm in a pretty good position heading into 2020.

Here are my top 15 trafficked posts from September, ranked in descending order of which drove the most readers:

September finally brought about growth in traffic to my 25,000+ word guide, How to Start a Blog and Make Money—which is still holding onto decent rankings in organic search for competitive terms like how to start a bloghow to blog, and other related terms.

Still, as more readers land on this post, more are joining my free course, How to Build a Blog in 7 Days and are offered an opportunity to join my more comprehensive paid Built to Blog course that'll help them level up their blogging journey even more.

Also in September, I published seven new long-form articles for my growing audience of bloggers:

I also continued updating a few of my most successful blogging-related guides, to keep them fresh, up-to-date and as impactful as possible:

My plan is to keep publishing a higher volume of in-depth content for bloggers throughout the rest of this year, with the goal of clearly signaling to Google that my site is primarily about blogging and expecting that to keep delivering me more readers looking for tactical blogging advice.

2. Email Subscribers.

Blog Income Report September 2019 Ryan Robinson ryrob ConvertKit Email Subscribers

I use ConvertKit to manage my email subscriber community and deliver my emails.

September saw the addition of 5,380 subscribers to my community with my total list size growing to 121,275 subscribers 🎉

This was a slight dip in new subscribers compared to August, but these new subscribers came from more blogging-related articles and free downloads—which is my goal. Much of my new subscriber growth continues to be fueled by my free course, Build a Blog in 7 Days which is well-optimized for both affiliate revenue—and for offering my more advanced paid course (Built to Blog).

3. Podcast Downloads for September 2019: 24,527 Downloads

Blog Income Report September 2019 Podcast Downloads Ryan Robinson ryrob

My podcast, The Side Hustle Project is going on a recording break for the rest of this year! After what's been an awesome 132 episodes, I'm taking my first "podcast vacation" for the next couple of months as I shift my priorities over to producing (and promoting) more long-form written content on my blog. For that reason, this'll be the last time I report on download figures for the rest of this year.

I'm anticipating a return of the show early next year—with a new format and focus on delivering authentic blogging advice.

With 24,527 downloads though, this is a great place to pause for now.

Here are the episodes that went live last month (and one from early October):

September brought my total download numbers for the show up to 380,812 downloads!

That's it for my September blog income report.

For October, I'm predicting my blog income to either remain pretty steady or see a slight dip, landing around $20,000 - $23,000 as my traffic begins to rebound (and the accompanying revenue uptick is often a lagging indicator that'll show in the next couple of months). I'm seeing more positive signals that my search rankings and traffic is now swinging back around—and with the introduction of TONS of new blogging-related articles, that traffic will be increasingly landing on better-monetized content.

Another goal for this month is to continue with updating the content in my comprehensive Built to Blog course with brand new lessons, refreshed videos & written lectures and even more interviews. After the updates are complete, I'll be doing a relaunch of the course and increasing the price as the value is going up dramatically.

If you're looking for some additional reading to help grow your own blog (on the side), I recently updated my 25,000 word free guide to building and scaling a profitable blog right here that I'd love for you to read 😊

Blog Income Report $25,280 Blogging in September 2019 by Ryan Robinson Blog Income Report ryrob


Ryan Robinson
Ryan Robinson

Full-time blogger, podcaster and side project aficionado. Join me here, on ryrob.com to learn how to start a blog, make money blogging and grow a profitable side business. I also write for publications like Fast Company, Forbes, Entrepreneur, Inc, Business Insider and more. Let’s chat on Twitter about business and side projects.

    20 replies to "Blog Income Report for September 2019: How I Earned $25,280.27 Blogging (This Month)"

    • Joey Held

      As always, thanks for sharing this, Ryan. So helpful to see the breakdown. Enjoy that podcast break, too – you’ve earned it!

      • Ryan Robinson

        Haha thank you! Enjoy your upcoming holidays as well 💪

    • Sarabeth Lewis

      Fascinating!

    • Teddy

      Thanks for Sharing Ryan.

    • Charles Ataya

      Wonderful and inspiring figures. Cheers!

    • Luis

      Wow! Amazing figures! Specially the affiliate earnings of Bluehost. Do you take any special action to increase the sales of this hosting provider?

      Cheers!

      • Ryan Robinson

        Thanks, Luis! The biggest driver of my Bluehost affiliate revenue is my free guide on how to start a blog (and the free course I offer from that guide): https://www.ryrob.com/how-start-blog/

        • Luis

          Cool! I see, it is a really good content for a really interesting keyword (“how to start a blog”). Thanks for sharing!

          • Ryan Robinson

            Yep! That’s been my most successful blog post this year from a revenue perspective.

    • Melissa

      Thanks for sharing the details of your finances Ryan. As a financial copywriter (and CPA), I enjoy seeing the numbers behind the words. One question: Are you concerned that so much of your revenue is concentrated in one source? Bluehost represents 68% of your total earnings.

      Inquiring minds what to know! 🙂

      • Ryan Robinson

        Concerned? Oh yes! My Bluehost income (alone) has fluctuated heavily throughout the year—from over $50k/mo for a couple of months, to where it is now.

        I’m working on a big initiative behind the scenes to become less dependent upon a small handful of revenue sources 🙂

    • Pablo

      Ryan, it’s so cool to see your progress each month! I bookmark each income report, take a cup of coffee and read slowly each paragraph. What a fantastic year for you!

      Question: What would you say has been the most important factors or habits that have helped you turn your blog to a full income job? (time, content consistency, SEO, reputation…)

      Felicitaciones amigo!

      • Ryan Robinson

        That’s so awesome to hear! Thanks for sharing, Pablo. Yep, I’m very grateful for the year I’ve had 🙂

        I’d be selling myself short by trying to boil down “what’s worked” to just a few things, as to be completely honest—it’s been the payoff of doing a lot of activities *consistently* over the past few years that’s built up my momentum to help get my traffic/revenue where it is today. Without elaborating on them though, a few of the biggest investments I’ve made (especially recently) is in:

        1. The quality/depth of my content. Virtually everything I publish aims at being 2-3 more in-depth, helpful and transformational than whatever else currently exists
        2. I work hard as hell to promote everything I publish that has clear search traffic/business value for me (guest posting and forming friendships with other big bloggers/brands that “get” content would be the two most influential themes here)
        3. This year I’ve been getting rewarded quite a lot for narrowing down my content niche. If you’ve noticed, all of my new content this year revolves around “blogging” related topics. This has been a very thoughtful directional change for me, as up until this year I was publishing under 5-6 broad content categories. Search engines (right now) tend to reward sites that have high expertise/authority in one particular niche, over the more broad sites, so I’m choosing to focus 80%+ of my content on blogging—which is what I have the most passion for writing about over the coming years.

        Those are three big things! One last bit to include would be habits… up until I quite my full-time job this summer, I’d spent years waking up around 4:30am at least 2-3 times per week to put in a few hours writing/promoting content for my blog (and would spend half a day on weekends) to keep some momentum going. Carving out time, making it a routine, staying engaged and incentivized were all instrumental to keeping me going.

        • Pablo

          Hey Ryan! Thanks for such detailed answer. I will implement your lessons in my business.

          Keep it up and see you in new updates!

    • Mia Angela

      This is inspiring. I’m in the early stages, and I’m determined to just keep going. Also I’m subscribing to your tips!

      • Ryan Robinson

        Woo! Keep up the work, Mia. I first started monetizing my blog with inbound/content marketing clients too, and eventually grew into more passive sources like affiliates/courses that’ve become more substantial portions of my income. Good luck!

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