Do People Still Read Blogs in 2021?Is Blogging Finally Dead? (+ How Many People Still Blog This Year)

If you’re wondering whether or not people still read blogs, then you’re in the right place. In short, hell yes… blogging is still very much alive, with more bloggers (and readers) reported this year than ever before.

Do People Still Read Blogs? Is Blogging Finally Dead this Year? icon

We’re here to answer, do people still read blogs? So, let’s get right to it.

Do people still read blogs?

Yes, people still read blogs today (in record numbers) and will almost certainly continue reading blogs for many years to come. In fact, an overwhelming 77% of Internet users report regularly reading blog posts according to the latest blogging statistics. However, despite a consistent increase in the number of people reading blogs, how we read them is changing quite a lot. The average reader only spends 37 seconds reading a blog post today, which makes clear that most people are unlikely to read an entire blog post from start to finish—and instead scan for the information they’re looking for.

While the evidence is clear that people do still read blogs in record numbers today, it’s never been more important to create a great scannable content experience for your readers—so that they can quickly locate the answers they’re seeking and move on with their busy lives. Having worked as a blogger, business owner, writer and content marketer myself, that’s something I have a lot of experience with.

Over the years, I’ve been teaching 500,000 monthly readers how to start a blog on the right foot—and one of the most important aspects of that process has become choosing a blog layout and design that delivers a great experience for your readers… thus encouraging them to come back for more.

So with that goal in mind, let’s talk a little more about how to make sure people still read your blog.

Do People Still Read Blogs? (Is Blogging Finally Dead in 2021?)

  1. Do People Still Read Blogs?
  2. Why People Read Blogs (Today)
  3. Best Practices for Designing a Blog People Will Read

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Alright, now let’s dig a little deeper into the question of do people still read blogs? and examine whether or not blogging is finally dead in 2021. After it’s all said and done, I think you’ll agree when I say blogging has had both a rich history and still has massive potential for countless applications as we head into the future.

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Why People Read Blogs (Today)

In order to fully understand why people read blogs today, it helps to have a basic grasp on the history of blogging.

History of Blogging Journey Description Infographic Optimized

Here’s a brief timeline and overview of the journey blogging has gone on since it began in 1993:

  • 1993: Blogging officially begins as web browsers are still young
  • 1994: Justin Hall begins personal blogging
  • 1997: The term “Weblog” is coined and soon shortened to “blog”
  • 1998: The first blogging platform (Open Diary) launches
  • 1999: Blogger and LiveJournal launch (with Xanga soon following)
  • 2003: WordPress and TypePad are created
  • 2003: Google buys Blogger and launches AdSense
  • 2004: “Blog” becomes the dictionary word of the year
  • 2005: Vlogging (video blogging) emerges as YouTube launches
  • 2006: HuffPo and Buzzfeed combine news and blogging
  • 2007: Microblogging becomes a trend (short-form content)
  • 2012: Medium is founded (as a free blogging site)
  • 2016: WordPress launches the .blog domain extension
  • 2021: There are now over 31.7 million bloggers in the U.S. alone

The reasons why people read blogs have been varied throughout the entire history of blogging. Ultimately though, at the end of the day, people read blogs because they’re looking for solutions to the problems they have… and a blog is often one of the best formats to provide those kinds of solutions to people online—whether through written content, video or audio.

A blog can accommodate any content format, and it can be used to educate, inform, advocate (for your own point of view), sell a product or service, provide support and so much more…

Here are just a few of the reasons why people still read blogs today:

  • To find the answers to quick questions they have
  • To learn a new skill by following along with an in-depth guide
  • To watch a video tutorial that walks through completing a particular task
  • To follow along with the teachings of an expert or influencer within a particular niche
  • To solicit advice on a forum or in the comments section of a relevant blog
  • To get relevant news, information or updates on local happenings
  • To connect with other like-minded individuals and participate in an online community
  • To decide whether or not they should buy a product or service they’re considering
  • To better understand how a new product or service they recently purchased works

If there’s something you can teach, tell or explain to an already existing audience of readers, then a blog is the one of the easiest vehicles to do it.

And it’s because of just how easy it is to start a blog today, that there are millions of people entering the world of blogging each year (and teaching their valuable skills & expertise to others online). Blogs can be high quality sources of reliable information and educational resources to people located anywhere the world with an Internet connection… and for that reason, blogs will be here to stay for a very long time.

Best Practices for Designing a Blog People Will Read

With well over 4 Billion people now using the Internet today, there’s also an unprecedented level of competition to grab the attention of those readers (and provide solutions to them).

There’s truly a race to the top of the mountain when it comes to providing increasingly useful, valuable, accessible content to people around the world—and a large part of that equation is delivering content in a format that readers want to consume it in.

Take note from this screenshot of my guide about blog layout best practices, where I have a very clear blog headline that describes what my readers will get from the article, and then a scrolling table of contents menu that moves along with them throughout the length of the article (making it easier for them to jump around and find the answers they’re looking for) to name just two reader-focused design elements:

Do People Still Read Blogs? Best Practices for Designing a Blog People Will Read

Aside from the essential foundation of making sure you always write a blog post that serves a clear purpose and somehow delivers value to your audience, be sure to follow these best practices (as pulled directly from my guide about designing a blog layout, which includes a dozen real life examples to learn from too):

  • Choose Fonts You Can Read
  • Organize Your Layout for Easier Access
  • Design Your Blog Posts to Be Easily Scannable
  • Utilize High-Quality Images (or Graphics)
  • Consider Page Load Time
  • Include Compelling CTAs (Calls to Action)
  • The Fine Line Between Creative and Cluttered
  • Encourage Engagement
  • Brand Your Layout
  • Make Your Layout Relate to Your Audience

And that’s a wrap for today!

Do people still read blogs? The answer is an overwhelming yes.

But you’ll still need to put in the work to make sure you’ve created useful content & have a design that’s user-friendly enough that readers will care to stick around.

Have a Question About the Accessibility of Your Blog?

Ask away in the comments section below (share a link to your blog) and I’ll weigh in with my advice on how to make sure your blog is designed so that people will still want to read it 🙂

Hi I'm Ryan Robinson

Full-time blogger, podcaster and side project aficionado. Join me here, on ryrob.com to learn how to start a blog, make money blogging and grow a profitable side business. I also write for publications like Fast Company, Forbes, Entrepreneur, Inc, Business Insider and more. Let’s chat on Twitter about business and side projects.

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52 replies to “Do People Still Read Blogs? (Is Blogging Finally Dead in 2021?)”

  1. Great post Ryan, I also do agree with you that Yes, still, people of this modern-era do read blogs. Specially those who love be stay updated.

    Reply
  2. Yes. Blogging is still alive. But, one thing for certain, to be successful blogger you need to focus on video and podcast also.
    BTW great article

    Reply
    • Yes! I couldn’t agree more… the way people consume content is changing rapidly, so it pays dividends to offer your content in multiple different formats for your audience (plus it’s a great acquisition tool as well).

      Reply
  3. We all define success differently depending on the goals we each want to achieve. When it comes to blog success, it’s no different. Everyone starts blogging for different reasons, and each person has a different expectation of what he or she will get from the experience.

    Reply
  4. I keep hearing that question but it shocks me every time. Of course they do! I mean blogs are at least half of what is out there. And blogs exist to answer people’s questions about how to do things, what to cook, etc. So they are still super useful. I read them all the time. But most often it is a search engine that brings me there rather than one I repeat visit every day. I think that part is changing.

    Reply
    • Right?! I thought this one was pretty obvious until I saw how many people were searching for answers to whether or not people still read blogs today too…

      You’re very right about the ways in which people discover/navigate blogs changing quite a lot in recent years though.

      Reply
  5. Very useful info (again), few weeks ago I followed your suggestions (https://www.ryrob.com/blog-layout/) and redesign my blog.

    My bounce rate decreased by 8%, also page views goes up to 1.8 from 1.6
    So you definitely know what you are writing about.
    Thank you so much!

    Reply
    • Wow, that’s really awesome to hear! You made some great improvements to get those types of number increases that quickly… I’d expect to see your results trending further upward in the right direction over the coming months too. Nicely done 👏

      Reply
  6. Hello Ryan! Do we need to focus on Vlogging besides Blogging in 2021? because you know, nowadays people are more familiar with video content. what do you think?

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    • Hey Amy! I’m a major proponent of video blogging (distributing your videos on platforms like YouTube) as a way to keep building audience and driving traffic back to your blog 🙏

      Reply
  7. Personally, I like to read a blog for two reason
    1) understand the concept in depth
    2) Building my vocabulary
    Thanks for sharing.
    I have a question.
    Many folks say that web 2.0 backlinks are a great way to build authoritative links, but when I try to create a website its shows DA from 1.
    So, my question is do-follow links really helpful, or its just a myth?
    If it’s yes then how?
    I mean they clearly show DA 1 and I think it not ideal for creating quality backlinks?
    (Please make a blog post on web 2.0 backlinks)
    Thank you.

    Reply
    • Love hearing that, Kuldeep! Thanks for sharing (and for the great question too). Personally, I wouldn’t invest any time toward building web 2.0 links (from micro blogging sites, in comments sections) because you can get WAY more of a return from putting in a little more effort to pitch a well-established site in your niche on taking a guest post from you—or figuring out some other form of value trade that makes sense for both of you. But to keep my answer short… I think web 2.0 links are increasingly viewed as spammy by search engines like Google, and therefore aren’t worth your time investment compared to other types of quality links that ARE worth the time 🙂

      Reply
  8. Found your post interesting to read. I can’t wait to see your coming up post. Good Luck for the upcoming update. This article is really very interesting and effective.

    Reply
  9. This was a fantastic blog. A lot of very good information given. Thank you for the information.

    Reply
  10. Excellent and helpful abundance of information. Exactly what I was looking for as a first time blog creator in the making. Cheers!

    Reply
  11. Hi! I haven’t started a blog yet. I’m actually trying to figure out if an opinion type blog, especially one that is conservative leaning, would be a good option right now. I would like to get your thoughts about it, if you don’t mind. I feel like having a blog may help me to some of my other aspirations of writing books and freelance writing, to name a few. Although, I know that I most likely won’t get through all I of my aspirations in general since I’m kind of at a late start of 37 years old(but that does at least give me experience, life and skills). Anyway, sorry for the run-on, but if you don’t mind aiming me in the right direction, I would be very grateful!!!

    Reply
    • It’s never too late to start, Brandi! I’d steer you toward my guide on choosing the right niche for your blog here (https://ryrob.com/blog-niche/) where we also walk through some strategies like conducting keyword research to make sure there’s an audience out there online for the kinds of topics you’re considering writing about. I’d start with that, but ultimately you’ll always learn the most from just getting started with writing, publishing and sharing your content… getting other people to read and interact with your blog is when you’ll truly start learning the most 🙂

      Reply