About the Episode:
In today’s episode, we’re talking to Nathan Barry, the founder, and CEO of ConvertKit, an email marketing suite of tools for professional bloggers that originally started as a side project. Oh! And check out my comparison of ConvertKit vs AWeber vs Mailchimp to see which email marketing tool is best for your needs.
Nathan is a man of many talents. He’s launched products, built iPhone apps, grown audiences, written books, and designed websites. Now, Nathan dedicates all of his time to growing ConvertKit which recently passed $920,000 in monthly recurring revenue, and he somehow finds time to still speak and write about marketing.
Today’s interview is another that I originally did for The Inside Sales Summit a few months ago—the online event I co-hosted with Close.io (the inside sales CRM of choice for startups) and we had over 8,000+ people join us to learn about all things sales from speakers like Chase Jarvis, Vanessa Van Edwards, Hiten Shah, Neil Patel, Noah Kagan and more.
So, if you like what you hear today and want to keep this going—regardless of what your side project is—then check out the other 54 interviews just like this over at insidesalessummit.com. But for today, we’re here with Nathan Barry.
In Today’s Episode, We Talk About:
[02:41] The first major client for ConvertKit.
[04:56] The ROI on partnerships arrangments at ConvertKit.
[06:01] How he brought his very first customers with ConvertKit, including some incredible step-by-step advice about how to pick a well-defined niche.
[10:35] The kinds of prospecting techniques used by his sales team.
[16:02] How he convinces prospects to switch from competitors services.
[19:40] What he feels is the biggest mistake people make when they are trying to sell.
[23:39] The most important deal he’s ever closed.
[28:21] The most difficult negotiation he’s ever been a part of.
[31:09] The best investment he’s ever made in terms of building his selling skills.
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