July was another record month in blog income for this year so far. Income came in at $47,772.75 and I brought in 374,561 readers—with a very healthy 468,164 unique sessions.
Now, digging into the numbers for July… blog income made another sizable leap over the previous month, again landing pretty far above my forecast range thanks to increased affiliate commissions from my guide about how to start a blog, and another month of dramatically increased enrollments in my comprehensive blogging course, Built to Blog: How to Get Your First 10,000 Readers and Earn Six-Figures Blogging (enrollments are still open if you want to join us).
Overall, I generated $47,772.75 in blog income during July of 2020.
I kept my business expenses pretty low again, continuing to give my freelance writers as much work as they want to take on, so that my content pipeline remains fully stocked for the next several months. Profit for July came in at $43,588.00.
The Forecast ☀️: For August, I’m expecting blog income to drop a little bit from this month’s high, landing in the range of $36,000 – $40,000. Income is likely to remain in this general range over the coming months as I continue benefiting from traffic gains, spend more time beefing up my existing content and figuring out ways to promote new win-win affiliate programs throughout my content. My business-related expenses are going to remain relatively steady (possibly lower) as I dedicate more of my resources and time to supporting important causes and organizations that I care deeply about.
Now, on to the details of my July blog income report…
Blog Income in July 2020: $47,772.75
In these monthly reports, I track my total income every month, including each individual source of that income, and associated expenses with running my business. This is the good and the bad.
Next, I break down the traffic to my blog which heavily impacts my income, including what’s performing best and how I’m working to drive in more readers. I also cover how many email subscribers I’m at, the number of new subscribers acquired during the month, and what that growth trajectory looks like.
Finally, I cover updates on any other side projects I’m working on for the month.
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Blog Income Breakdown for July 2020
Built to Blog Course Sales
Freelance Clients & Sponsorships
Amazon (Business Books)
Food Blogger Pro
Web Services: Hosting and Storage
Online Tools & Subscriptions
ConvertKit (Pre-Paid Annual)
Bluehost (Test Website)
Adobe Creative Cloud
Zoom.us (Video Conferencing)
DeBounce (Email Verification)
Simplecast (Podcast Hosting)
Apple (Storage & Apps)
Rev (YouTube Transcriptions)
Travel, Office Supplies & Misc
AT&T Service Plan (iPhone)
Amazon (Office Supplies)
Transaction and Processing Fees
Net Profit Breakdown
Now, on to my blog and email-related statistics for July.
2. Blog Stats for July 2020: 468,164 Sessions and 148,497 Total Email Subscribers
July saw a slight dip in traffic from June, marked by another month with lots of volatility in search ranking positions. Many of my key organic search rankings jumped up again in the first half of the month (largely due to Google algorithm updates) and then settled back down from their high points as the month continued. I’ve come to expect this kind of volatility, and it’s really the norm in today’s digital environment… so diversification of both traffic sources and content topics are essential.
For the entirety of this year now though, a very positive signal I’m continuing to see is that almost all of my long-form, blogging-related content I’ve published over the course of the past couple of years are still continuing to climb higher up the first page of search results for their target keyword phrases (suggesting there’s a lot of strong potential for growth throughout the rest of the year). I’ll be the first to tell you this is a very long game… and I’m investing more than ever into a strategic content roadmap that should lead to stronger future performance around more profitable content (with less dependance on traffic to a small number of articles).
I was down 5.99% in Sessions from June as traffic dipped marginally. Pageviews also fell slightly by 4.87% as well.
While maintaining numbers I’m pretty pleased with again in July, my blog is up 2.34% in traffic year-over-year compared to July of 2019, which was a solid traffic month then too. My most read articles continue to deliver healthy traffic from organic search—and my some of my best, newest content pieces (all less than 1 year old) are consistently climbing in organic search rankings as well, which has brought me back up to near all-time highs. I’m in a positive position considering my key priorities and focus on increased revenue from existing traffic.
Here are my top 15 most trafficked posts from July, ranked in descending order of which drove the most readers:
- business ideas
- make money online
- how to start a blog
- freelance jobs
- best remote jobs websites
- how to name a blog
- remote job
- free blogging sites
- business books
- how to freelance
- how to pick a blog niche
- make money blogging
- blog post ideas
- work from home jobs
- amazon affiliate marketing
Overall, July saw traffic levels settle at a pretty good place considering the frequent search algorithm updates. Readers to my 25,000+ word guide, How to Start a Blog and Make Money actually increased a good deal again—which still holds rankings in organic search for competitive terms like how to start a blog, how to blog and such. As usual, when more readers land on that guide… more are joining my free course, How to Build a Blog in 7 Days and they’re offered an opportunity to join my more comprehensive paid Built to Blog course that’ll help level up their blogging skills even more.
Also in July, I published three new long-form articles for my growing audience of bloggers (and did one major overhaul to an existing guide):
- 36 Blogging Jobs Sites: Where (and How) to Get Paid Blogging Work in 2020
- How to Write an About Me Page for Your Blog (Introduce Yourself and Tell a Story)
- 6 Best Managed WordPress Hosting Plans (What is Managed Hosting and Who Needs it?)
- Major Update + Video: How to Pick a Blog Niche (60+ Blog Niche Ideas to Choose From)
The majority of my time spent on content is still going toward updating and expanding my biggest, most important guides on an ongoing basis—but I’m keeping up a steady rhythm of working on new long-form content, with the goal of still releasing at least a few new articles every month. My plan is to keep publishing more in-depth, highly actionable content for bloggers this month, and moving forward into the future.
This is all with the continued long-term goal of signaling to Google that my site is primarily about blogging and I’m expecting that to keep delivering more readers looking for tactical blogging advice over the long haul… and I have to remind myself that this is a long-term investment 💪
2. Email Subscribers.
I’ve used ConvertKit to manage my email subscriber community and deliver my emails for several years now and I absolutely love the product.
July saw the addition of 4,107 subscribers to my community with my total email list growing to 148,497 subscribers.
This was a very slight dip in subscriber growth compared to June, but I saw a few key articles still getting more traffic than than they’d received at the beginning of the year (due to the many Google algorithm updates, which send me fluctuations in organic traffic), so new subscriber growth remains pretty steady, all things considered.
As with previous months, most of my new subscribers came from the influx of blogging-related content and free downloads I have across my site (like my blog business plan, blogging books, outreach email templates and blog post templates)—which is my ultimate goal to keep focused on, as that’s the niche I’ve doubled down on serving and want to keep providing valuable free tools & resources to my audience.
Much of my new subscriber growth continues to be fueled by my free course, Build a Blog in 7 Days which is well-optimized for both affiliate revenue—and for offering my more advanced paid course (Built to Blog).
That’s it for my July blog income report.
I’m still on a break from recording new podcast episodes as my attention remains solely on producing more long-form written content (along with constantly updating my existing content library) and slowly toward creating more videos for my YouTube channel. Once the time is right though, my goal is to bring the podcast back with a new focus around providing the most actionable blogging advice out there—but it’s looking less and less likely that it’ll happen in 2020.
As we touched on at the beginning of this report, I’m predicting blog income to drop a bit in August, landing between $36,000 – $40,000 as I see some fluctuations in affiliate payouts with the ups & downs in traffic I’ve seen throughout this summer. My main focus still remains on publishing more in-depth blogging content that’ll pay off over the course of the coming months (and years).
If you’re looking for some additional reading to help grow your own blog, I’m always updating my ultimate guide to building and scaling a profitable blog right here that I’d love for you to read 😊