AI Lead Magnet Idea Generator: Free Embeddable (AI) Lead Magnet Ideas for Your Website

AI Lead Magnet Idea Generator: Create Free Embeddable (AI-Powered) Lead Magnet Ideas for Your Website, Instantly

Looking for great lead magnet ideas? Welcome, my friend. A lead magnet is anything valuable you can offer potential customers, in exchange for their email addresses. You might also hear it called an opt-in incentive or just a “freebie”… like my best free blogging books, for example.

In the past, most lead magnets were short eBooks, whitepapers, templates, or checklists. Today, entrepreneurs and small business owners are getting more creative with all kinds of lead magnets—and one type that’s proving hugely successful is useful tools (like the stable of free blogging tools I have here). A lead magnet that does something positive for your prospects, saving them time or making a process easier, which is a great incentive for them to give you their email address.

These are the type of lead magnet ideas that this free AI-powered tool focuses on—but we’ll also cover some other forms of lead magnets that you may want to create.

Using My Free AI Lead Magnet Idea Generator

The free Lead Magnet Idea Generator is super easy to use. 

First, you need to enter a topic as the starting point for your lead magnet. This should be related to your business or blog, e.g. “healthy eating”, “personal finance”, “small business tips”, etc.

Next, you can enter your website URL. This gives the AI access to your website or blog, so it can get a much clearer idea of your audience.

(If you haven’t started your blog or set up your website yet, it’s fine to leave this box blank.)

Tip: Make sure you have the https://www at the start of your URL.

Then, simply click the Generate Ideas button, and the AI will instantly come up with 10 different tool ideas for you.

You can click the “Copy” button to copy the full AI-generated list to your clipboard, or you can highlight and copy individual ideas.

10 Best Lead Magnet Ideas to Grow Your Email List (Lead Magnet Examples)

The goal of any lead magnet is to get your ideal customers onto your email list. You want to brainstorm lead magnets that target the people who are likely to buy your products or services, so the best ideas will be ones that strongly resonate with your target audience.

Some of the most effective types of lead magnets to consider employing today are:

1. Free Interactive AI-Powered Tools

Interactive AI tools are one of the most unique forms of lead magnets available today. They have all the benefits of other lead magnets, but can go much further. The output is personalized to each individual user (based on what they enter) and they can save your prospects a lot of time and effort, as well as providing expert help. They’re also much quicker to create than you might think—in this guide I show you exactly how.

I’ve seen huge growth in my own email list (and customer base) using free tools. In the space of just the last 30 days, they were visited and used 883,185+ times … and this brought me thousands of new email subscribers, plus hundreds of new customers for my business RightBlogger (where you can build your own AI lead magnets using Tool Studio right now).

2. Short Ebooks, Guides, or Workbooks

These are very commonly used as lead magnets and can be a great way to showcase your expertise, but they’re time-consuming to write—and busy prospects may never get around to reading them or putting them into action.

3. Checklists and Cheat Sheets

A checklist or “cheat sheet” for a process can be hugely useful to your prospects, especially as it’s likely to save them time and effort. But this type of lead magnet has to be a “one size fits all”, so the checklist/cheat sheet may not be exactly what your client wants.

4. Downloadable Templates

Templates are a popular lead magnet, and they work for many different niches and apps. For instance, you could create a blog post template in Google Docs, a budget template spreadsheet in Excel, an ebook cover template in Canva, or a weekly goals template in Notion. Like checklists and cheat sheets, though, templates can’t be easily personalized to individual prospects’ needs.

5. Webinars and Virtual Events

Running a webinar can be a great way to get people onto your list (as they sign up to attend it) and to build trust (as they get to see and hear you live). But creating and running a webinar will also take a lot of effort, plus you’ll need to pay for suitable software to host the webinar. 

6. Email Courses

A free email course (online course run by email) is another great way to get email addresses—but like an ebook or guide, it takes a lot of writing. You might also find that people simply end up too busy to engage, so they delete your emails unread.

7. Quizzes

Quizzes can be fun—and they’re a great way to sort your prospects into different segments on your email list, based on their answers. However, some people won’t want to enter their email address to get their results. A long quiz can also be off-putting: remember, your prospects are likely as busy as you are.

8. Content Upgrades

Another technique is to “lock” a long piece of content (like an ultimate guide or step-by-step guide to a topic) so that only your email subscribers can read the full piece on your blog. Some content creators like this method, but it can prove divisive with your readers. 

9. Free Consultations, Calls & Demos

Some business owners offer a free call or consultation to get prospects onto their list. If you have a high-value product/service and a good conversion rate, this may well be worth it. But if you don’t, free consultations could eat up a huge amount of your time … without much reward.

10. Coupon Codes

Offering a coupon or discount code is a great way for online stores to encourage potential customers onto their list. One big advantage of this is it attracts people who are already thinking of buying—and a discounted price may be just the incentive they need. However, it’ll dent your profit margins, and can also lead to customers expecting a discount (and waiting to buy in case you send them another coupon code).

How Does the AI Lead Magnet Idea Generator Work?

Before we get onto how to create a lead magnet AI tool, let’s take a closer look at how the Lead Magnet Idea Generator works. For a truly effective lead magnet, you need a great idea—one that’s perfect for your target market.

Entering Your Topic (Broad or Specific?)

The Lead Magnet Ideas Tool works for both broad and specific topics. If you already know what kind of tool will be most useful to your audience, get really specific here.

For instance, here on RyRob, I write about “blogging”—and the AI can come up with some great ideas for tools related to that.

But let’s say that I get a lot of people asking for help creating a content calendar. That could be a fantastic area to build AI lead magnets around.

This time, the AI has come up with much more specific ideas, all geared toward bloggers who want to help with their content calendar.

You can run the AI Lead Magnet Idea Generator as many times as you want, so feel free to tweak your tool topic and re-run it, if you want slightly different ideas.

How to Create an AI Lead Magnet Tool (Once You’ve Got the Perfect Idea)

So you’ve got an idea that you just know your readers will love—but how do you turn it into an interactive AI tool? 

Don’t worry: you don’t need to be a coding genius or an AI expert. It’s easier than ever to create your own AI tools. We’re going to look at a couple of easy options.

Option #1: Create a Custom GPT with ChatGPT (Not Recommended)

ChatGPT (from OpenAI) lets you create your own special GPT that’s trained to carry out a specific task. You need to give your GPT a name, description, and clear instructions—and you might want to include conversation starters plus any special knowledge. 

You can make anything you like with a Custom GPT, but there are some serious limitations if you want to use your tool as a lead magnet.

• The process of creating a tool is tricky if you’re a beginner. ChatGPT relies on the instructions you give it, and there’s no support to help you think through the details.
• You can’t embed your custom GPT on your website, meaning you’re sending your prospects away from your site to ChatGPT.
• Unless your prospects pay for a premium ChatGPT Plus account, they can only use your tool a limited number of times.

Option #2: Create an Embeddable Lead Magnet Tool Using RightBlogger (Recommended)

RightBlogger is a powerhouse of 85+ AI tools that I created with my friend Andy Feliciotti. One of our newest and most powerful tools is the Tool Studio which lets you create your very own lead magnets. 

After you make a lead magnet in the Tool Studio, you can embed it on your website. Don’t have a website yet? No problem! Tool Studio also lets you create a special shareable link to your tool, so your blog readers and prospects can use it.

Creating your tool is incredibly easy. Just copy-and-paste your favorite idea from the Lead Magnet Generator straight into the Tool Studio:

AI Lead Magnet Idea Generator Tool FAQs (Frequently Asked Questions)

If you’ve got any questions about the AI Lead Magnet Idea Generator (or about lead magnets in general), here’s what you need to know.