Hiring freelancers is becoming not only more acceptable, but more attractive for many businesses. This creates an incredible opportunity for people with useful skills to start a freelancing business on the side, and eventually grow that into a sustainable self-employed career. That’s exactly what I’ve done with my content marketing consultant business. Fewer taxes, lower employee-related expenses,
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What’s the one thing most highly paid freelancers have in common? A powerful personal brand, and the online proof (reputation) to back it up. If you’re the best at what you do and you can prove it, you’re in a much better position to set your rates and turn away clients that don’t benefit your business.
Perhaps the most essential skill to master when launching or growing a freelance business, is perfecting your ability to find, pitch, and close the best possible clients for your business. That’s where crafting an amazing freelance proposal and cold email outreach campaign comes in. It doesn’t matter if you’re the best writer, marketer, designer, or