How to Make a Clickable Link in WordPress (Hyperlinks in WordPress)

It’s surprisingly easy to learn how to make a clickable link in WordPress these days.

While in previous versions of WordPress, it wasn’t as intuitive and easy to create a hyperlink from existing text, that’s all changed today.

How to Make a Clickable Link in WordPress (Hyperlink)

Here’s a quick video (playing on a loop) that illustrates the easy process of how to make a clickable link in your WordPress editor:

How to Make a Clickable Link (Hyperlink) Gif

If you’re not paying close attention, it’s easy to miss what’s happening here (this video is a little fast, I know).

And whether you recently started a blog or if you’re just not too experienced in using WordPress yet, that’s ok. It can take time to get the hang of all the technical processes involved in running a blog.

Let’s break this process down in more detail, starting with what exactly a clickable link is.

What is a clickable link?

Also known as a hyperlink, a clickable link is a section of text or a pasted URL that’s added to a post or page of your blog, and when clicked on, it will redirect your browser window to a new web page (or open that clicked upon web page in a new browser tab).

In short, a clickable link is designed to navigate readers to other content pieces for reasons like:

  • Recommending other articles on your blog
  • Sending readers to a dedicated landing page (to sign up for something or complete a purchase)
  • Pointing them towards additional reading on another website
  • Citing research, studies or external sources you’ve drawn from in your article like Wikipedia

Anytime you want to connect one blog post to another, a clickable link (hyperlink) is the best way to do it in an SEO-friendly manner.

Why do you need clickable links?

As a blogger, one of your most important goals is likely to drive traffic to your blog and (eventually) learn how to monetize that traffic.

But getting readers to your blog is really only the first part of the battle.

You also want to keep them for as long as possible.

And ideally, you’ll deliver them enough value that they want to join your email list or newsletter so that they can get updates about future content, right?

The best way to keep readers on your blog is to link to your other articles.

If you click on any of the links you can see in the paragraphs above here, you’ll notice that they lead to other pages on my blog.

The more you can use clickable links within your content—to direct readers to more relevant articles on your blog, the more likely they are to stick around and get more value from your writing.

3 Easy Steps to Make a Clickable Link in WordPress

If the video near the top of this guide is a little too fast, then here’s the step-by-step process broken down.

1. Highlight the text you want to make a clickable link

Use your cursor to highlight (click and drag) the section of text within your blog post that you’d like to make into a clickable link. Like so:

Highlight Clickable Link Text in WordPress

Now that you’ve got the text you want to turn into a hyperlink selected…

2. Click the link icon in your visual editor ( 🔗 )

Find the link icon at the top of your visual editor options.

It’ll look like this:  🔗

Click Hyperlink Icon in WordPress

This’ll now give you the option to paste in the target URL (web page) that you want to make your clickable text direct to.

3. Paste in your target URL and click “Apply

Our last and final step is to paste (or type) in the URL you want to direct readers to after they click on the hyperlink you’re creating.

After clicking on the link icon, you’ll immediately get an address bar to paste your link into. Like this:

Pasting in Target URL to Make Clickable Link

Once you hit the “Apply” button, you’re all set. Your text has now become a hyperlink.

You just learned how to make a clickable link. 👏

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Ryan Robinson
Ryan Robinson

Full-time blogger, podcaster and side project aficionado. Join me here, on ryrob.com to learn how to start a blog, make money blogging and grow a profitable side business. I also write for publications like Fast Company, Forbes, Entrepreneur, Inc, Business Insider and more. Let’s chat on Twitter about business and side projects.

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