How to overcome self-doubt, find courage & build confidence.
Today I want to introduce you to a very simple, yet incredibly powerful mindset shift that'll help you accomplish anything you want in life.
Especially when it comes to starting a business—whether you have the idea yet or not.
But first, I want to show you how I learned this trick myself (the hard way).
When I was thinking about starting my very first business, I was tortured by self-doubt.
I had the initial idea and sat on it for months. Researching. Thinking. Debating.
• How do I even get started with building a product? How do I make a prototype? Where am I going to find a factory to manufacture them?
• What if I actually follow through on building this product—and it fails? Will people laugh at me? What will my parents think? Will my friends support me in this?
• What about getting a website up and running? I've never done that before... it's probably going to look terrible.
• The list goes on and on...
All the while, I was doing everything but executing on my idea.
My self-doubt and fear of failure kept me from even starting on my idea.
In my mind, I had built this business idea into a mountain of to-do list items, tasks and milestones that had to happen.
My path to launching my business idea was beginning to look like this...
Can you relate to this?
The feeling of self-doubt this mountain gave me, seriously held me back for months with my iStash idea.
And over the course of those months after I had my idea, the mountain grew bigger as I read about new marketing tactics, took detours to learn about Facebook Ads, pour through in-depth tutorials on eCommerce growth hacks and continued adding to my to-do list.
After a point, I stopped wanting to even work on my business idea.
It had blown up into this huge undertaking that felt completely unattainable.
It wasn't something I could deliver on the way it needed to be in order to succeed.
The iStash gradually faded out of conversations with friends. I wasn't asking my business school professors the same product building questions I had been a couple months back.
For all intents and purposes, I'd given up on this idea.
And that's when I had a conversation that changed my life.
At the time, I was interning at a mobile app development company in Southern California and one of the reasons I was chosen for the internship in the first place was because the CEO loved that I'd taken the initiative to start building my own product. I'd told him all about it in my interview.
After a month or so went by without any mention of progress with the iStash, the CEO came up to me and asked how it was coming along.
I wanted to pull one of these moves...
My first thought was to lie and say it was coming along behind the scenes, but that just didn't feel right. Not to someone who'd already been so generous with his time and advice.
So I came clean. I told him that I'd pretty much stopped working on it.
Then came all the reasons...
Not enough time. Too many things I've never done before. I don't have the right skills. It looks like it'll be too expensive. Someone else will just come along and do it better anyway...
That's when he stopped me.
We went into his office and he told me something that's forever changed my mindset about starting a business. He said...
Ryan, I'm going to be completely honest with you. I had absolutely no idea what I was doing when I started this company. I'd never built an app in my life. So, I started slowly teaching myself the basics and eventually shipped my first app. It sucked—nothing someone would actually use, let alone pay for.
But if I hadn't built and launched that first shitty app, even though I had no right even trying to, I wouldn't have met my future business partner. Just getting started and putting something out into the world led to all of the opportunities that have helped me create this business I have today.
And that reframed everything for me.
We sat down and hashed out an easy-to-follow plan to make incremental progress on my idea.
To overcome this overwhelming sense of self-doubt I'd built around it.
For simplifying the process of launching my idea by making it more attainable and eliminating expectations.
Nothing is more guaranteed to give you a crippling sense of self-doubt than jumping head first into a massive new endeavor you've never done before.
Or even worse, something you've dabbled in and failed at in the past.
Here's today's life-changing idea:
Confidence is overrated. Small moments of courage are all you need.
Removing all expectations is the best way to overcome self-doubt.
And if you want to start a business, that means avoiding the temptation to build your mountain of to-do list items. To simplify. To scale back. To move one step at a time.
To focus on the single most important thing today: Validating that people will pay for your idea—and benefit from it.
You don't need a complicated website, fancy app, functional product, business cards or anything else in order to get your first paying customers for a solution they're excited about.
Validating an idea can be incredibly simple.
And that's exactly what I'm going to help you do—over the next 30 days.
Come join me and get my system for validating an idea and building a business.
This system has generated more than $5,700 in pre-sales of a product for a previous business of mine (before I actually made the product).
I’ve used it to launch an online course and drive over $1,091 in one week without an audience. It helped me publicly validate a random business idea, selling 12 copies of a book right here on my blog over the course of a few weeks.
But it's not just me. I've had dozens of students start a side business, double and even triple their income by going through this program. See their success stories here.
When you show up with the right mindset (what we talked about today), this system will walk you through the process of building a business from the ground up.