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#26: Nir Eyal on Validation and the Psychology of Building Habit-Forming Products

In this episode, we’re talking to the entrepreneur and bestselling author of Hooked, Nir Eyal. We talk about the psychology of how to build a habit-forming product that attracts hundreds (and thousands) of users, Nir’s personal process for validating an idea, including a real-world case study example of how ProductHunt was validated.