About the Episode:

In today’s episode, we’re talking to Preston Lee, the founder of Millo.co, a blog, community and phenomenal resource hub for all things freelancing.

Preston and I, along with Ian Paget, also co-host another podcast together called The Side Gig Show where we take turns diving deep into the tactics, strategies, ups, downs, and decisions we’ve made, that have helped us grow our own side businesses into full-time endeavors over the past couple of years.

Preston’s got a unique side hustle journey and he actually only recently left his day job to focus on growing Millo full-time, despite earning more from his business than he was getting paid at work.

Preston’s been blogging for almost 8 years now, and he’s gotten up to the point of driving about 150,000 readers per month, and he earns an average of $8,000 – $15,000 from blog sponsorships every month.

What’s even more impressive is that up until just recently when he jumped over to working on Millo full-time, is that Preston was running his side business in just about 1 hour a day.

He hired a team of contractors and outsourced everything he didn’t personally need to do himself, and because of that decision, it’s enabled him to focus on bringing in more sponsorship dollars, and lately, Preston’s been doing much more testing, experimenting and launching of new side projects, which were getting into here shortly.

In Today’s Episode, We Talk About:

02:46 What book Preston’s reading at the moment.
04:34 Why he waited a while before going full-time with Millo.co.
09:18 How long it took him to earn his first dollar from his blog.
11:52 His first custom sponsorship job for his blog and how he got it.
15:07 Where most of the revenue of MiIlo.co comes from.
18:12 What his daily routine currently looks like.
21:40 How he hires new team members.
24:39 His biggest piece of advice for anyone looking to start a blog and make money primarily through sponsorships.
27:43 A big turning point in his blogging career.
29:25 How many visitors Millo.co gets each month.
31:11 How much revenue is generated at Millo a the moment.
31:37 The biggest sacrifices he’s had to make to grow his business.
33:30 Experiments that he’s tried in the past that have failed.
36:59 The best investment he’s made in growing his business.

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Resources Mentioned:

Zero to One: Notes on Startups, or How to Build the Future

Connect with My Guests:



Preston on LinkedIn and Twitter

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In this episode, we're talking to Preston Lee, the founder of Millo.co about how to get blog sponsorships (on the side). Preston regularly books between $8,000 to $15,000/mo in blog sponsorships from brands like Freshbooks who want to get in front of his audience of freelancers. We cover Preston's content marketing advice, his sales process for getting blog sponsorships, product development and much more...

Ryan Robinson

Writer, side project aficionado, and part-time entrepreneur. Join me here, on ryrob.com to learn how to start a blog and build a profitable side business. Let’s chat on Twitter about business and side projects.

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