About the Episode:

In today’s episode, we’re talking to Kendrick Shope, creator of Authentic Selling, a leading sales training program for entrepreneurs, where she’s responsible for helping her clients generate millions of dollars in additional revenue for their businesses.

Originally from a tiny little town of just 4,000 people called Sweetwater, Tennessee—Kendrick grew up in a very traditional American Southern community and found herself attending college at The University of Tennessee in the late 1990s.

It wasn’t until after she graduated from college, that she began to find her true calling as a top-performing salesperson, pretty much straight out the gates once she landed her first sales job at the paper manufacturer, Georgia Pacific.

Kendrick would quickly find herself moving up the ranks and over into pharmaceutical sales for the giant, GlaxoSmithKline, where she took one of their lowest-performing territories and turned it around to become the #1 selling district.

After a few more years of pharmaceutical sales, Kendrick decided to ax her day job and start formalizing the sales mentorship she’d already been doing—into what’s become a full-time sales coaching business. Fast forward to today, and she’s worked with more than 600 entrepreneurs to reframe what it means to sell your product or service—and achieve higher bottom lines.

In Today’s Episode, We Talk About:

02:41 Where Kendrick’s originally from.
04:38 Why she left her small town.
05:27 How she got into sales.
07:22 Why sales sometimes has a negative connotation.
08:54 Her definition of Authentic Selling.
10:51 How you start building relationships from scratch.
15:08 What the engagement part of her process looks like.
17:54 How selling is different for women compared to men.
24:18 Where she starts when revamping a client’s sales process.
31:30 The best investment she’s made in order to grow her business.


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Connect with My Guest:

Kendrick's website

Kendrick on LinkedIn and Twitter

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If you enjoyed this episode of The Side Hustle Project, I would love your support. Head over to the show on iTunes or in the Apple podcast app and give us a rating please! And as always you can catch every episode on the Apple podcast app, Stitcher or wherever you get your podcasts. Thanks for tuning in.

 


Ryan Robinson
Ryan Robinson

Full-time blogger, podcaster and side project aficionado. Join me here, on ryrob.com to learn how to start a blog, make money blogging and grow a profitable side business. I also write for publications like Fast Company, Forbes, Entrepreneur, Inc, Business Insider and more. Let’s chat on Twitter about business and side projects.

    4 replies to "#96: Sales Coach Kendrick Shope on Transforming Yourself into a Better Salesperson"

    • Patricia Didelot

      Great interview for someone just starting out in sales. Thank you!

      • Ryan Robinson

        Couldn’t agree more! All the props go to Kendrick for this one 💪

    • Raza

      I love the last part… that’s the power of a mastermind group.

      Over the past 1.5 years I’ve spent over $10k in coaching and mastermind groups. They haven’t made me money right away, but the relationships and advice that I’ve gotten from them has earned me more than I’ve invested.

      Her story of her mentor telling her that she needs to be a sales coach is a great example of that…

      P.S.

      I don’t listen to podcasts in an app (I just use the browser), but I’m going to figure out how to give you a 5-star review… you’ve got some amazing guests.

      • Ryan Robinson

        You are the man, thank you Raza! Leaving a review from the Apple Podcasts app would be 🔥

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