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#93: How to Go From Working a Day Job to Running a Six-Figure Coaching Business with Jenny Shih

About the Episode:

In today’s episode, we’re talking to Jenny Shih, the business coach who helps hard-working professionals navigate the murky waters of building a six-figure (plus) service-based business.

Now, Jenny wasn’t always a business coach… she actually began her career as an Engineering Project Manager at Hewlett-Packard, where she worked for nearly a decade before starting to make her own transition to business coaching.

Today, she helps a wide range of different types of business owners to do everything from building their email list to validating the concept of their service offering & growing it into a “real” business that actually earns money, overcoming strategic challenges in order to double revenue, build stronger sales skills and seriously so much more.

Jenny has a knack for being a creative problem-solver, and she’s put her skills to use with dozens of clients over the years.

In Today’s Episode, We Talk About:

[02:38] Where you should start if you’re thinking of selling services on the side of your day job
[04:10] The first step to take when you want to validate your service-based idea
[07:42] What are bite-size offers?
[12:57] Examples of bite-size offers
[16:14] The typical process between the bite-size offer and closing a major deal
[20:15] About her corporate world experience
[24:05] How she typically works with a client
26:16 Her recommendations for staying on track with your number one goal
28:45 The best investment she’s made in order to grow her business

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Connect with My Guest:

Jenny’s Website

Jenny on LinkedIn and Twitter

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If you enjoyed this episode of The Side Hustle Project, I would love your support. Head over to the show on iTunes or in the Apple podcast app and give us a rating please! And as always you can catch every episode on the Apple podcast app, Stitcher or wherever you get your podcasts. Thanks for tuning in.


Hi I'm Ryan Robinson

Blogger, podcaster and recovering side project addict. Head of Content at Close. Join me here, on to learn how to start a blog, make money blogging and grow a profitable side business. I also write for publications like Fast Company, Forbes, Entrepreneur, Inc, Business Insider and more. Let’s chat on Twitter about our feelings (and blogging, I guess).

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2 replies to “#93: How to Go From Working a Day Job to Running a Six-Figure Coaching Business with Jenny Shih”

    • Right? Such a good hook to getting customers to immediately connect the dots on how much value you can deliver in a more hands on capacity eventually.