About the Episode:

In today’s episode, we’re talking to Brian Downard, a marketing consultant, who’s been featured for his work on sites like Entrepreneur, Inc, HubSpot, and more.

Brian focuses his work as a marketing consultant specifically on lead generation and lead nurturing. Think: Helping his clients get more leads for their business through optimized channels like Facebook ads, Google ads, and organic traffic then putting systems in place that convert more of those leads into customers.

Brian started doing marketing consulting while he was still a full-time student in college, and has been at it for almost 10 years—he’s been through ups, downs, and has learned a hell of a lot when it comes to getting high-quality clients.

Now, Brian’s spending more of his time coaching and creating digital products for others who are looking to get into marketing consulting. He correlates much of his success as a marketing consultant and entrepreneur back to his willingness to invest in building meaningful relationships with people before asking for their business—which he outlines in his (awesome) post about The Fishnet Formula.

In Today’s Episode, we talk about:

02:06 What book Brian is reading at the moment.
03:53 What kind of marketer he is and whom his clients are.
04:39 An overview of how he approaches potential clients.
06:14 How he identifies potential clients with pain points he could help solve.
08:31 He talks about how he gets inbound leads.
10:16 Why content marketing and blogging don’t bring him any clients.
11:23 How Ryan acquires potential clients through content marketing.
13:47 Brian’s first ever business during high school.
16:02 He dives into his online program, Laptop Empire Lab.
17:32 The benefits of joining this program.
19:53 How people have been finding him.
22:13 His goals and intentions for creating a free online course.
24:55 His best piece of advice on how to get your first 100 subscribers, leads, or potential customers.
28:07 How he validates a business idea.
30:19 The lessons he’s learned from his failures at validation tests and course launches.
30:19 Lastly, his tactical advice when validation tests aren’t successful.


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Resources Mentioned:

Profit First by Mike Michalowicz




The Laptop Empire Lab

Connect with My Guest:


Brian on LinkedIn and Twitter

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If you enjoyed this episode of The Side Hustle Project, I would love your support. Head over to the show on iTunes or in the Apple podcast app and give us a rating please! And as always you can catch every episode on the Apple podcast app, Stitcher or wherever you get your podcasts. Thanks for tuning in.

In this episode, we're talking about how to become a marketing consultant, Brian's process for creating and launching digital products (including a failed first launch), and building relationships that convert into high-paying customers with marketing consultant and entrepreneur, Brian Downard.


Ryan Robinson

Writer, side project aficionado, and part-time entrepreneur. Join me here, on ryrob.com to learn how to start a blog and build a profitable side business. Let’s chat on Twitter about business and side projects.

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