About the Episode:

In today’s episode, we’re talking to Alex Brown, co-founder of The Beard Club, which is formerly known as The Dollar Beard Club, a $10M subscription business that sends its members a monthly supply of all the best products to keep your beard looking and feeling fresh. Alex also runs Subscription Hacks, where he teaches entrepreneurs all of his lessons learned growing The Beard Club into a $10M subscription business.

Alex is a serial entrepreneur who got his very first business off the ground at the age of 9 selling apples and pears from his parent’s backyard on the side of the road in front of his house.

Growing up, Alex went on to do construction work, take on consulting gigs, work with a startup accelerator in Canada, and began launching his own businesses along the way. In 2014 after moving to southern California, Alex made friends and started working with Chris Stoikos who’d become his co-founder at Beard Club and once the two started working on the idea for Beard Club as a side project out of frustration around expensive beard products on the market, things took off very quickly.

They built a pre-launch list by running Facebook Ads to a landing page that described their offering—a monthly subscription for beard care products—and once they felt they had validation, they used their skills at video production & marketing to film a launch video that quickly went viral.

Now since launching, The Beard Club has generated more than $10 Million in revenue in the past 3 years, having shipped over 2 Million boxes, all with now 210 Million video views across Facebook & YouTube.

In Today’s Episode, We Talk About:

02:51 What book he’s reading at the moment.
03:34 Where he’s originally from.
04:18 The very first business he started.
05:15 His first business that started making serious money.
13:10 How he validated the idea of The Beard Club.
17:24 The first paying customer they had at The Beard Club.
20:27 How they initially sold their products.
21:17 A bit about the business model of The Beard Club.
24:05 About their video marketing strategy.
26:39 The viral video that has had the most impact on sales.
28:33 About his new product – Subscription Hacks.
33:37 His number one piece of advice for anyone looking to start a subscription-based business today.
35:12 Strategies he’s tried in the past that have failed.
36:41 The best investment he’s ever made in growing his business.


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Resources mentioned:

Never Lose a Customer Again by Joey Coleman

Connect with My Guest:

The Beard Club
Subscription Hacks
Alex on LinkedIn and Twitter

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If you enjoyed this episode of The Side Hustle Project, I would love your support. Head over to the show on iTunes or in the Apple podcast app and give us a rating please! And as always you can catch every episode on the Apple podcast app, Stitcher or wherever you get your podcasts. Thanks for tuning in.

In this episode, we're learning how to build a $10 Million subscription business from The Beard Club's co-founder and serial entrepreneur, Alex Brown. The Beard Club story is an impressive journey of hard work, validation, rapid growth and highly creative marketing campaigns...


Ryan Robinson

Writer, side project aficionado, and part-time entrepreneur. Join me here, on ryrob.com and learn how to start a business while working full-time. Let’s chat on Twitter about business and side projects.

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