About the Episode:
In today’s episode, we’re talking to Alex Brown, co-founder of The Beard Club, which is formerly known as The Dollar Beard Club, a $10M subscription business that sends its members a monthly supply of all the best products to keep your beard looking and feeling fresh. Alex also runs Subscription Hacks, where he teaches entrepreneurs all of his lessons learned growing The Beard Club into a $10M subscription business.
Alex is a serial entrepreneur who got his very first business off the ground at the age of 9 selling apples and pears from his parent’s backyard on the side of the road in front of his house.
Growing up, Alex went on to do construction work, take on consulting gigs, work with a startup accelerator in Canada, and began launching his own businesses along the way. In 2014 after moving to southern California, Alex made friends and started working with Chris Stoikos who’d become his co-founder at Beard Club and once the two started working on the idea for Beard Club as a side project out of frustration around expensive beard products on the market, things took off very quickly.
They built a pre-launch list by running Facebook Ads to a landing page that described their offering—a monthly subscription for beard care products—and once they felt they had validation, they used their skills at video production & marketing to film a launch video that quickly went viral.
Now since launching, The Beard Club has generated more than $10 Million in revenue in the past 3 years, having shipped over 2 Million boxes, all with now 210 Million video views across Facebook & YouTube.
In Today’s Episode, We Talk About:
[02:51] What book he’s reading at the moment.
[03:34] Where he’s originally from.
[04:18] The very first business he started.
[05:15] His first business that started making serious money.
[13:10] How he validated the idea of The Beard Club.
[17:24] The first paying customer they had at The Beard Club.
[20:27] How they initially sold their products.
[21:17] A bit about the business model of The Beard Club.
[24:05] About their video marketing strategy.
[26:39] The viral video that has had the most impact on sales.
[28:33] About his new product – Subscription Hacks.
[33:37] His number one piece of advice for anyone looking to start a subscription-based business today.
[35:12] Strategies he’s tried in the past that have failed.
[36:41] The best investment he’s ever made in growing his business.
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Resources mentioned:
Never Lose a Customer Again by Joey Coleman
Connect with My Guest:
The Beard Club
Subscription Hacks
Alex on LinkedIn and Twitter
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