About the Episode:
In today’s episode, we’re talking to Tommy Griffith, the SEO veteran who’s led search engine optimization teams at companies like PayPal and AirBnb—now turned founder of Click Minded, his series of courses that teach the latest SEO and marketing strategies that are working today.
Originally from a small town in New Hampshire, Tommy credits a lot of his early interest in getting into digital marketing back to reading Tim Ferriss’ 4-Hour Workweek while he was in college.
That led to writing his first eBook about how to start a fraternity, dove into search engine optimization for the first time and eventually sold a couple of hundred copies of his book on Amazon.
After moving to Southeast Asia to work on a startup with a friend, Tommy eventually landed his first full-time job working in SEO for a digital agency based out of Singapore. From there, he wound up moving to the San Francisco Bay Area and went on to run most of the SEO efforts at PayPal before joining a relatively young AirBnb and managing their SEO for over 4 years.
It was during his time working at PayPal and Airbnb when Tommy began testing out the concept for Click Minded and he started by hosting paid in-person SEO & digital marketing training sessions during the evenings and weekends. After building momentum with that business model for a couple of years, he started creating his first online courses… and the rest is history.
In Today’s Episode, We Talk About:
03:17 Where Tommy is originally from.
05:08 A business idea he started that failed.
10:35 Unique problems he had at his job.
14:14 How SEO worked at AirBnB.
16:04 How ClickMinded began.
17:13 The goal of ClickMinded.
19:14 Strategies he recommends to new bloggers.
22:41 A problem he faced when he made the jump from full time employment.
31:35 What percentage of time should be spent promoting content.
32:36 The most effective link building strategies.
35:00 The best investment he’s made to grow his business.
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Connect with My Guest
ClickMinded's SEO Strategy Guide
ClickMinded's Digital Marketing Strategy Guide
ClickMinded's SEO Checklist
Glenn Allsopp's Recent Post On The June Algorithm Update
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