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#62: Find Us Lost: How Selena Taylor Built a Travel Blog (with 175,000+ Instagram Followers)

About the Episode:

In today’s episode, we’re talking to Selena Taylor, the creator behind the massively popular travel blog and and Instagram account of the same name, Find Us Lost.

Now, I originally met Selena back when we went to college together at Chapman University in Orange County, California, where she and her now husband started dating and eventually moved up to the Los Angeles area.

Selena was working in marketing and working on a few other side projects she had going—and it was at this time, a couple years out of college when they decided they didn’t want to live long-term in a place like Los Angeles.

So, they packed their bags and went for an extended trip to Europe to see if they’d like living in Amsterdam – the capital of The Netherlands where Selena’s family has some ties.

As they traveled, they began documenting their adventures on their brand new travel blog and Instagram account, where they very quickly built an engaged community and started fielding offers from brands that wanted to collaborate with them.

As of today’s recording, Selena has 152,000 Instagram followers, 16,000 monthly readers on their blog, 8,000 email subscribers and work with dozens of brands on producing high-quality content.

If you want to learn about travel blogging, this episode is your free masterclass in getting it off the ground and building an engaged community of followers on Instagram.

In Today’s Episode, We Talk About:

[02:52] What book they’re reading at the moment.
[04:18] How they actually met.
[06:48] How they operate and create content at Find Us Lost.
[08:17] Businesses they’ve had before Find Us Lost.
[10:26] Why they moved to Amsterdam and what it meant for work.
[14:55] When they started the blog and what the original goal was.
[17:01] How long it took them to get their first 1000 followers on Instagram.
[21:05] What they think is working best right now for growing Instagram following.
[22:34] The first time they got paid as a result of their Instagram (how they got the deal).
[24:16] What a typical sponsorship deal looks right now for the brand.
[26:05] How they get deals from tourism boards.
[27:01] What their sponsorship deals look like.
[28:22] The average monthly revenue from Find Us Lost.
[33:12] The number one piece of advice for anyone looking to build a lifestyle brand.
34:40 The most difficult challenge they’ve faced growing the Find Us Lost brand.
35:37 Ideas they’ve had that have failed.
37:28 The best investment they’ve made in terms of growing the business.

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Resources mentioned:

Beneath a Scarlet Sky by Mark Sullivan

Ready Player One by Ernest Cline

Connect with My Guests:

Selena travel blog: Find Us Lost

Find Us Lost on Instagram and Twitter

Additional Resources:

My 10-Step Guide to Starting a Profitable Blog

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If you enjoyed this episode of The Side Hustle Project, I would love your support. Head over to the show on iTunes or in the Apple podcast app and give us a rating please! And as always you can catch every episode on the Apple podcast app, Stitcher or wherever you get your podcasts. Thanks for tuning in.

Hi I'm Ryan Robinson

Blogger, podcaster and recovering side project addict. Head of Content at Close. Join me here, on to learn how to start a blog, make money blogging and grow a profitable side business. I also write for publications like Fast Company, Forbes, Entrepreneur, Inc, Business Insider and more. Let’s chat on Twitter about our feelings (and blogging, I guess).

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