About the Episode:
Quick note from Ryan—I’ve been talking a lot more lately about my experience growing my podcast to more than 500,000 downloads within the first 2 years, so if you’re interested in starting a podcast of your own, then check out my guide to the best podcast hosting platforms on the market today.
Michael and his co-hosts have been working on their first podcast, Rocketship.fm since 2014 where they’ve been interviewing people and talking about all things business & startups.
Some of the guests they’ve interviewed include ProductHunt’s Ryan Hoover, Mikael Cho the founder of Crew and Unsplash, Seth Godin, Sean Ellis, the list goes on and on. Now more than 300 episodes in, Michael and his co-host are generating about $10,000/mo from their podcasting side project.
And just last year, they launched a brand new show called This New Economy that dives into incredibly interesting stories like the untold story of Books.com, the first company to actually sell something online. What I love most about Michael’s podcasts and his approach, is that they’re so high quality it blows my mind.
If you’ve ever listened to an NPR show like Planet Money, or Gimlet’s show Startup, then Rocketship will sound very familiar to you. They weave in storytelling, interviews, jokes, and create this feeling that you’re sitting right there in the room with them.
In Today’s Episode, We Talk About:
[03:16] What book he’s reading at the moment.
[04:07] Where he’s from and his background.
[05:41] The history of Rocketship.fm.
[09:01] Some of his favorite people he’s interviewed and why.
[11:08] The production process of his podcasts.
[13:07] How he conducts his interviews.
[14:37] How much time they spend on scripting episodes.
[17:21] How they produce the show remotely.
[19:05] His recommendations for equipment and tools.
[23:05] What inspired the creation of his new podcast.
[24:33] The amount of revenue generated from show sponsorships.
[27:27] His recommendation for podcasters with smaller downloads that want sponsorship.
[30:10] What’s next for him.
[31:20] His number one piece of advice for anyone looking to start a podcast today.
[33:58] Sacrifices he’s had to make to grow the podcast.
[34:51] Ideas he’s tried that have failed.
[36:37] The best investment he’s ever made in growing his podcast.
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Cumulus by Eliot Peper
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My friend Ross Winn’s guide about how to start a podcast
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