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#78: Srinivas Rao on Becoming an Unmistakable Creative and Building a World-Renowned Podcast

About the Episode:

In today’s episode, we’re talking to Srinivas Rao, the founder and host of The Unmistakable Creative podcast that’s aired over 700 episodes (averaging 50,000 downloads/episode) featuring incredible conversations with everyone from successful entrepreneurs like Tim Ferriss, to happiness researchers, bank robbers, graffiti artists, psychologists, and more.

Quick note from Ryan—I’ve been talking a lot more lately about my experience growing my podcast to more than 500,000 downloads within the first 2 years, so if you’re interested in starting a podcast of your own, then check out my guide to the best podcast hosting platforms on the market today.

Srini is also a prolific writer that’s been writing 1,000 words a day for the past 6 years – where he’s built up a massive community of readers on Medium.

On top of that, Srini’s also a best-selling author and he recently released a brand new book titled “An Audience of One: Reclaiming Creativity for its Own Sake” which explores the importance of pursuing creative endeavors without having rigid expectations for their end results.

Srini is a man of many talents. Over the years, he’s had his hand in producing animated video shorts in collaboration with Soul Pancake, keynote speaking at conferences around the world, creating online courses and more.

In Today’s Episode, We Talk About:

[02:34] What book he’s reading at the moment.
[07:07] About his book.
[14:10] About Unmistakable Creative.
[16:48] How his grown his podcast audience.
[21:33] The most interesting conversation he’s had on his podcast.
[23:30] The interesting thing about storytelling.
[12:37]The most impressive sales person he’s ever met.
[25:01] His number one piece of advice for anyone looking to turn a side hustle into a full-time business.
[26:10] Sacrifices he’s had to make in order to grow his business.
[26:31] Strategies he’s tried in the past that have failed.
[27:10] The best investment he’s ever made in terms of growing his business.

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Resources Mentioned

Rise of the Robots by Martin Ford

An Audience of One: Reclaiming Creativity for Its Own Sake by Srinivas Rao

Connect with My Guest:

Srini’s podcast: Unmistakable Creative

Srini on LinkedIn and Twitter

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If you enjoyed this episode of The Side Hustle Project, I would love your support. Head over to the show on iTunes or in the Apple podcast app and give us a rating please! And as always you can catch every episode on the Apple podcast app, Stitcher or wherever you get your podcasts. Thanks for tuning in.

Hi I'm Ryan Robinson

Full-time blogger, podcaster and side project aficionado. Join me here, on ryrob.com to learn how to start a blog, make money blogging and grow a profitable side business. I also write for publications like Fast Company, Forbes, Entrepreneur, Inc, Business Insider and more. Let’s chat on Twitter about business and side projects.

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