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#35: From Side Hustle to Making $20,000/mo Blogging with Husband & Wife, Grace and Silas

About the Episode:

In today’s episode, we’re talking to Grace and Silas Moser, the husband and wife duo behind the blog and massive social following, Chasing Foxes.

Grace and Silas started their blog as a side project just a year and a half ago while Grace was between work and Silas was working a demanding corporate job and they got the inspiration for starting a blog from a few podcasts they’d been listening to about building an online business.

Pretty much instantly, Grace invested a ton of her time and effort into figuring out Pinterest as a traffic source back to their blog and in just a few months they were bringing in hundreds of thousands of readers.

They began implementing affiliate links across their posts, signing up for an ad network, and really doubling down on what was working with Pinterest – something as you’ll hear, Grace has turned into an exact science.

So just a few short months after this explosive start to their blog, Grace and Silas were already earning several thousands of dollars… and it’s only gone up since then. Silas quickly left his day job, they moved to a beach town in Mexico and have been traveling the world for the past year – now earning nearly $20,000/mo from their blog.

In Today’s Episode, we talk about:

[02:33] What book Grace and Silas have read recently.
[03:35] Some of the countries they’ve been to over the course of this year.
[04:09] What Chasing Foxes is all about.
[06:27] The average amount of traffic they drive from Pinterest.
[06:53] How long it took them to break one million in traffic.
07:13 Things they did that helped drive that traffic from Pinterest.
[10:14] About the most recent income report and how revenue is generated at Chasing Foxes.
[13:33] How they leverage group words to increase their reach on Pinterest.
[15:53] Their upcoming online course on blogging.
[06:53] Building and monetizing an email list with their blog.
[19:35] Their answers to my frequently asked questions.


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Resources Mentioned:

Murder on the Orient Express (Poirot) By Agatha Christie


Connect with My Guest:

Chasing Foxes

Chasing Foxes on Pinterest, Instagram,  and Twitter

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If you enjoyed this episode of The Side Hustle Project, I would love your support. Head over to the show on iTunes or in the Apple podcast app and give us a rating please! And as always you can catch every episode on the Apple podcast app, Stitcher or wherever you get your podcasts. Thanks for tuning in.


Hi I'm Ryan Robinson

Blogger, podcaster and recovering side project addict. Head of Content at Close. Join me here, on to learn how to start a blog, make money blogging and grow a profitable side business. Be sure to try my free keyword research tool too. I also write for publications like Fast Company, Forbes, Entrepreneur, The Next Web, Business Insider, and more. Let’s chat on Twitter and YouTube about our feelings (and blogging, of course).

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8 replies to “#35: From Side Hustle to Making $20,000/mo Blogging with Husband & Wife, Grace and Silas”

  1. It’s very possible for anyone to achieve that type of goal, if they put their mind to it and turn it side hustle from hobby to a million-dollar business.

  2. This is a great podcast! I have one question I hope you can answer. I am just learning Pinterest and I did not understand the part about “group words”. Can you tell me what group words are in relation to Pinterest? I searched for it but could not really find a good answer.

    • Thanks, Scott! I think you actually misheard us on this episode… we were talking about Group Boards on Pinterest 😊

      There are a TON of stellar guides already out there on better understanding the power of group boards, where to find good ones for your niche, how to join, get the most out of participating, etc. I’d run a quick Google search and see which guides are rising to the surface (I know Tailwind has a good one on this subject).

      • Hey Ryan. I also didn’t quite well understand the group board’s part. English is not my native language so that can be it 🙂

        Anyway, my question is: Did they say their initial success on Pinterest was on posting on their own boards, group boards or on the boards of bloggers with a lot of traffic?

        Thanks as usual

        • Their first taste of success on Pinterest was through heavily trafficked group boards (where there were lots of bloggers all collaborating together) and then they eventually got their own follower count up really high—by posting a TON of quality images every day… think 10, 20, 30 images a day. That’s worked really well for them 🙂

  3. wow thanks Ryan for sharing your story and experience with me. i have more hopes of building my own site. i will always rush now to this blog for more

  4. Hi

    I am deaf so if it’s possible I would like to get a transcript so I can read the interview because it sounds very interesting how they did it 🙂