About the Episode:
In today’s episode, we’re talking to Shane Barker, the prolific digital marketer who’s been at the leading edge of content and influencer marketing for more than 15 years.
Based out of Sacramento, California, Shane runs a large marketing consultancy as a fully remote company that’s done projects with brands like CreativeLive, Adobe, Business.com, Mint, and many more.
As a digital strategist, one of the skills Shane has focused on building over the years is his writing ability – where he’s become a regular contributor to top publications like Forbes, Inc Magazine, and The Huffington Post.
Somewhere in the mix, he finds time to deliver speeches at marketing conferences around the world and teaches a weekly class about influencer marketing at UCLA down in Los Angeles.
In Today’s Episode, We Talk About:
[02:20] Where Shane is originally from.
03:38 What it was like for him growing up.
[05:13] His very first side project.
[08:44] What he did after college.
[10:38] What led him to digital marketing.
[15:20] Why he likes digital marketing.
[16:00] How he was generating leads at the start.
19:42 His primary lead generating channel at the moment.
22:53 Tips for ranking well on google.
32:39 If influencer marketing is applicable to small brands.
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