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#115: How to Nail Your Influencer Marketing with Prolific Digital Marketer Shane Barker

About the Episode:

In today’s episode, we’re talking to Shane Barker, the prolific digital marketer who’s been at the leading edge of content and influencer marketing for more than 15 years. 

Based out of Sacramento, California, Shane runs a large marketing consultancy as a fully remote company that’s done projects with brands like CreativeLive, Adobe,, Mint, and many more. 

As a digital strategist, one of the skills Shane has focused on building over the years is his writing ability – where he’s become a regular contributor to top publications like Forbes, Inc Magazine, and The Huffington Post. 

Somewhere in the mix, he finds time to deliver speeches at marketing conferences around the world and teaches a weekly class about influencer marketing at UCLA down in Los Angeles.

In Today’s Episode, We Talk About:

[02:20] Where Shane is originally from.
03:38 What it was like for him growing up.
[05:13] His very first side project.
[08:44] What he did after college.
[10:38] What led him to digital marketing.
[15:20] Why he likes digital marketing.
[16:00] How he was generating leads at the start.
19:42 His primary lead generating channel at the moment.
22:53 Tips for ranking well on google.
32:39 If influencer marketing is applicable to small brands.

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Connect with My Guest

Shane’s Website

Shane on Twitter and LinkedIn

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If you enjoyed this episode of The Side Hustle Project, I would love your support. Head over to the show on iTunes or in the Apple podcast app and give us a rating please! And as always you can catch every episode on the Apple podcast app, Stitcher or wherever you get your podcasts. Thanks for tuning in.

Hi I'm Ryan Robinson

Blogger, podcaster and recovering side project addict. Head of Content at Close. Join me here, on to learn how to start a blog, make money blogging and grow a profitable side business. Be sure to try my free keyword research tool too. I also write for publications like Fast Company, Forbes, Entrepreneur, The Next Web, Business Insider, and more. Let’s chat on Twitter and YouTube about our feelings (and blogging, of course).

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1 reply to “#115: How to Nail Your Influencer Marketing with Prolific Digital Marketer Shane Barker”

  1. I love the fact that you do up close and personal interviews with side hustle millionaires that started from humble beginnings and go in depth about how they got started with their own side hustle. Please keep these highly informative podcasts coming. And keep up the good work! 🙂