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#26: Nir Eyal on Validation and the Psychology of Building Habit-Forming Products

About the Episode:

In today’s episode, we’re talking to Nir Eyal, the bestselling author of Hooked: How to Build Habit – Forming Products.

Nir holds an MBA from the Stanford Graduate School of Business where he’s also been a guest lecturer. Nir is a behavior investigator, angel investor, and entrepreneur who’s worked with companies like Eventbrite and ProductHunt.

Nir’s started two tech companies himself, one of which was a gaming company that got acquired. On top of all this, he somehow finds time to sit down and write about psychology, technology, and business on his blog,

In Today’s Episode, we talk about:

01:58 He talks about what he did before becoming an author and an investor.
[spp-timestamp time=”03:22″] Nir Talks about the Fogg Behavior Model and how the environment plays a key role in a person’s behavior.
06:40 He explains how triggers can be created to get people to take action.
10:26 He talks about what makes a good MVP and shares the importance of building a minimum viable product.
13:34 He talks about a validation test he did that exploded and what he did afterward.
16:16 How his buddy Ryan Hoover got started and how he got his first 100 subscribers.
18:33 His biggest piece of advice for people who are unsure about whether a product is a good fit to pursue.
23:00 Nir gives examples of apps that are good at hooking their users and satisfying a demand.


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Resources Mentioned:

Hooked: How to Build Habit-Forming Products

The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries.

Paul Graham: The Art of Funding a Startup (A Mixergy Interview) by Andrew Warner.


Connect with My Guest:

Nir on LinkedIn and Twitter

Subscribe, Review, & Share:

If you enjoyed this episode of The Side Hustle Project, I would love your support. Head over to the show on iTunes or in the Apple podcast app and give us a rating please! And as always you can catch every episode on the Apple podcast app, Stitcher or wherever you get your podcasts. Thanks for tuning in.


Hi I'm Ryan Robinson

Blogger, podcaster and recovering side project addict. Head of Content at Close. Join me here, on to learn how to start a blog, make money blogging and grow a profitable side business. I also write for publications like Fast Company, Forbes, Entrepreneur, Inc, Business Insider and more. Let’s chat on Twitter about our feelings (and blogging, I guess).

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