About the Episode:
In today’s episode, we’re talking to Neil Patel, the prolific seven-figure digital marketer and co-founder of Crazy Egg, Hello Bar, and KISSmetrics.
Neil is a prolific digital marketer by anyone he’s ever worked with – and throughout his career, he’s helped companies like Amazon, NBC, GM, and Viacom grow their revenue through his digital marketing consulting. Neil’s been named a top marketer and entrepreneur from major publications like the Wall Street Journal, Forbes, and Entrepreneur Magazine.
Neil also teaches various online marketing courses, co-hosts the Marketing School podcast, and somehow finds time to write New York Times best-selling books like Hustle: the Power to Change Your Life with Money, Meaning and Momentum.
In Today’s Episode, We Talk About:
[02:02] What business he’s found the most challenging to run.
[02:27] What was the most challenging aspect of running his early consulting businesses.
[02:57] What kind of value propositions he’d lean on in the past to convince clients to hire him.
[06:05] The most important deal he’s ever been a part of closing.
[06:52] What he looks for when he hires new salespeople.
[08:13] Kissmetrics first major client.
[12:37]The most impressive sales person he’s ever met.
[16:09] How he pitches new clients.
[17:10] Negotiations he’s had in the past that have been particularly difficult.
[19:06] The best investment he’s ever made in terms of building his selling skills.
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