About the Episode:
In today’s episode, we’re talking to Olof Mathé, the co-founder and CEO at Mixmax, a suite of email-centric tools including email tracking, one-click meeting scheduling, interactive surveys, and more—that are designed to help you be more effective with your outbound emails.
Having spent much of his time growing up in Sweden, Olof came back to the U.S. as a young adult and worked at McKinsey, the famed business consulting group. Eventually, he made the move to San Francisco to immerse himself in the world of technology and took a job working at Skype where he worked as a product manager.
After a couple of years, he left to build a startup called Inkling Habitat, which created a product that was like Google Docs for publishing companies (before Google Docs existed).
Eventually, in 2014, Olof left that company to found Mixmax and begin working full-time on what was the solution to a problem he and his co-founders had been wanting to build for a long time—making business email easier and more user-friendly.
In Today’s Episode, We Talk About:
02:23 What book he’s reading at the moment.
03:33 Where he’s originally from.
05:20 How he landed a job at Mckinsey.
06:07 Why he moved to San Francisco.
07:15 He talks about his early startup Inkling Habitat.
09:13 He dives into Mixmax and what they are about.
10:05 What inspired him to start MixMax.
11:21 What the first version of Mixmax looked like.
14:08 What early users of Mixmax liked about the product.
15:29 How the attracted the first customers.
16:11 The most effective growth channel for Mixmax.
17:34 The number of customers currently using Mixmax.
19:17 His number one piece of advice for anyone looking to build a SaaS product today.
20:37 His recommendations on how to identify add-ons you can build.
21:23 Strategies he’s tried in the past that have failed.
22:54 The best investment he’s ever made in growing his business.
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