About the Episode:
In today’s episode, we’re talking to Marijana Kay, an experienced content marketer that works with massive Software-as-a-Service brands like Zapier, AWeber, and Pipedrive to name just a few.
Originally from Croatia where she grew up and studied journalism all the way through to finishing her master’s degree, Marijana moved to Dublin, Ireland with her then boyfriend (and now husband).
She spent her first year in this brand new country working in customer support and picking up the phone to cold call for a print-based classified publication. It was at this point when she realized that sales weren’t going to be the most fulfilling career her, and she began taking on her first freelance writing jobs.
After a couple of years of finessing her approach, sharpening her strengths and learning more about the types of companies she worked best with, Marijana eventually narrowed her focus as a B2B content writer for SaaS companies—and the rest is history.
In Today’s Episode, We Talk About:
[02:40] Where Marijana is originally from.
03:28 Why she moved to Dublin.
[04:34] What it was like for her growing up.
[07:04] How you can learn a lot from cold calling.
[10:40] How she landed her first big gig.
[14:57] Marketplaces or job boards she recommends.
[17:17] How she’s acquiring clients now.
27:39 How she creates long-form content.
29:58 Her #1 piece of advice to anyone looking to build a freelance writing business.
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