About the Episode:
In today’s episode, we’re talking to Lewis Howes, the best-selling author of The School of Greatness and The Mask of Masculinity. Today, Lewis has over half a million followers on his Instagram, he’s the host of a Top 100 iTunes Podcast, The School of Greatness that features interviews with people like Gary Vaynerchuk, Casey Neistat, Rob Dyrdek, Daymond John, and hundreds more.
Lewis also has a blog with millions of readers, he’s been on Good Morning America, The Today Show, Ellen and I could keep going on and on… but things weren’t always this way for Lewis.
In fact a little over 10 years ago, he was completely broke and living on his sister’s couch—not even able to afford rent.
Originally from a small town in Ohio, Lewis got into sports in high school and pretty quickly excelled on the football field. He went on to play professional arena football, but an injury landed him out of the sport permanently.
After taking some time to recover, get back on his feet, and begin figuring out what he wanted to do with his life now that football was out of the picture, Lewis turned back to his interest in sports marketing and began combining that with social media. Pretty soon, he launched his first business as a LinkedIn consultant and about the same time began sharing publicly about his life & business over on his blog. And the rest is history.
In Today’s Episode, We Talk About:
[02:40] What book he’s reading at the moment.
[03:08] A brief look at his origins.
[07:28] What he did after he finished college.
[13:16] The first time he got paid for a LinkedIn event.
[16:21] Some decisions he’s made that have elevated his business in a big way.
[19:42] What led him to write The Mask of Masculinity.
[26:13]His number one piece of advice for anyone looking to start a side hustle today.
26:40 A project he launched in the past without validating it first.
[28:23] His advice for anyone looking to build a personal brand.
30:38 The best investment he’s ever made in growing his business.
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Manhood: How to Be a Better Man or Just Live with One by Terry Crews
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