About the Episode:

In this episode, we’re talking to Ross Simmonds, the founder of Foundation Marketing where he helps Fortune 500 brands and startups to create content that grows their audience and builds meaningful relationships with their readers.

And what I love most about Ross, is that he has his hand in a lot of different projects—he’s also the founder of two separate and growing side businesses.

Hustle & Grind, an eCommerce store for entrepreneurs and Crate, a suite of social media and content marketing software tools.

Somewhere in the mix, Ross also finds time to write for top business publications the likes of VentureBeat, Success Magazine, and Salesforce—and deliver super high-energy speeches at conferences like MozCon, SearchLove, and WistiaFest.

In Today’s Episode, We Talk About:

02:18 The first major consulting client he landed.
03:10 How closed that deal.
05:30 What his sales process looks like.
07:24 How he evaluates prospects.
09:36 Qualities he looks for when he hires new sales staff.
12:55 More about his products.
14:34 How they got their first set of customers.
15:59 A sales professional that really inspires him.
18:14 The number of times he has to follow up on average.
22:00 The best investment he’s made in his career in sales.


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Resources Mentioned:

The E-Myth Revisited

Connect with My Guest:

Foundation Marketing

Ross on LinkedIn and Twitter

Subscribe, Review, & Share:

If you enjoyed this episode of The Side Hustle Project, I would love your support. Head over to the show on iTunes or in the Apple podcast app and give us a rating please! And as always you can catch every episode on the Apple podcast app, Stitcher or wherever you get your podcasts. Thanks for tuning in.


Ryan Robinson

Writer, side project aficionado, and part-time entrepreneur. Join me here, on ryrob.com to learn how to start a blog and build a profitable side business. Let’s chat on Twitter about business and side projects.

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