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#122: Kaleigh Moore on How to Go From Side Hustle to a Profitable Freelance Writing Business

About the Episode:

In today’s episode, we’re talking to Kaleigh Moore, a talented freelance writer (and blogger) that works with well-established eCommerce and SaaS companies ranging from BigCommerce to HubSpot, AT&T and many more. 

Based out of a small town near the capital of Illinois, Kaleigh studied communications and got her career started doing Public Relations at the Central Illinois Food bank, where she managed social accounts, did a lot of outreach, story pitching, and public speaking to drum up press & support for the organization. 

All along, Kaleigh was running one of her first side businesses – a handmade jewelry eCommerce store that was at one point ranked as a top-selling shop on the StoreEnvy platform, landed features on popular fashion blogs, and scaled with the aid of zero paid advertising.

It wasn’t until 2013, as Kaleigh was getting ready to leave her PR job at the Food Bank, that she started working on her content creation business that’d go on to become a source of full-time income for her.

In Today’s Episode, We Talk About:

02:42 Where Kaleigh is originally from.
04:21 The first job she had.
[06:41] When she started her freelancing.
[05:04] How she started charging premium prices.
[16:45] How she packages her services.
[18:05] How she began working with Paul Jarvis.
[20:55] How the partnership was structured.
22:16 How she gets her clients today.
27:00 How she got gigs with big publications.
29:06 The best investment she’s made to grow his business.

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Connect with My Guest

Kaleighmoore.com

Kaleigh on Twitter and LinkedIn

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If you enjoyed this episode of The Side Hustle Project, I would love your support. Head over to the show on iTunes or in the Apple podcast app and give us a rating please! And as always you can catch every episode on the Apple podcast app, Stitcher or wherever you get your podcasts. Thanks for tuning in.

 

Hi I'm Ryan Robinson

Full-time blogger, podcaster and side project aficionado. Join me here, on ryrob.com to learn how to start a blog, make money blogging and grow a profitable side business. I also write for publications like Fast Company, Forbes, Entrepreneur, Inc, Business Insider and more. Let’s chat on Twitter about business and side projects.

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4 replies to “#122: Kaleigh Moore on How to Go From Side Hustle to a Profitable Freelance Writing Business”

  1. I love the fact that more and more everyday people are proving the power and effectiveness of blogging as a lucrative and stable side hustle. One thing I truly love about blogging and content creation is it quietly proves itself more stable than traditional employment, because in all actuality, it’s an investment made in self and your financial future, by building up your online side hustle based business blog.

    A blog also establishes a personal online as an expert already in a particular niche and builds priceless relationships. This is why I love the whole blogging concept and side hustle going, because not only does it help a person’s dreams come true in terms of quitting your day job and having their own business, but doing so from the comfort of the home with the peace of mind knowing that thoughts and creativity can yield you passive income years to come. 🙂

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  2. Thanks so much for sharing your insights, Kaleigh! Biggest takeaway I got from it was how you position your services. I think that’s really what differentiates writers who can charge under $0.15 per word and those who charge $0.20 all the way up to $1 per word.

    You’re not paying for the words I write – you’re paying for my expertise and ability to research and deliver the best resource possible on the topic.

    I think all writers should aim to get to the position where they are able to pitch that to clients.

    Best of luck going forward, hope to see you on more podcasts!

    Reply