About the Episode:

In today’s episode, we’re talking to Jory MacKay, an award-winning writer, and editor who’s been behind some of best content I’ve ever read for publications like Fast Company, LifeHacker, Business Insider and more.

When I say Jory is one of the most talented writers I’ve ever personally had the pleasure of working with, I could not be more serious.

Over the past couple of years, Jory and I have taken on several content marketing clients together (on the side of our day jobs). He regularly publishes insanely well-written articles for our clients… often in excess of 5,000 words or more—and I help out on the promotion side of things while sourcing new deals for us.

Hailing from Montreal, Canada, Jory originally studied writing and journalism before beginning to work with startups like Crew, Unsplash, RescueTime and more.

In Today’s Episode, We Talk About:

02:29 How I met Jory.
03:01 When he got interested in writing.
04:37 How going to journalism school influenced his writing career.
07:25 Advice for anyone looking to develop their writing skills.
09:18 How habits play a role for him.
11:28 How he manages his time.
14:40 What his creative process looks like.
17:05 What to focus on when you write long-form content.
19:36 Tools he uses for keyword research.
26:39 His number one piece of advice for anyone looking to build a writing business.
28:44 The best investment he’s made in order to grow his business.

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Connect with My Guest:


Jory on LinkedIn and Twitter

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If you enjoyed this episode of The Side Hustle Project, I would love your support. Head over to the show on iTunes or in the Apple podcast app and give us a rating please! And as always you can catch every episode on the Apple podcast app, Stitcher or wherever you get your podcasts. Thanks for tuning in.


Ryan Robinson

Writer, side project aficionado, and part-time entrepreneur. Join me here, on ryrob.com to learn how to start a blog and build a profitable side business. Let’s chat on Twitter about business and side projects.

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