About the Episode:
Matt’s company manufactures a phone case printer that can print custom cases in a matter of just a few minutes.
Matt and I co-founded Case Escape as a side hustle right after graduating from college. We worked on it together for a couple of years before I jumped into the world of startups, and Matt’s been able to grow the business significantly over the past few years.
In Today’s Episode, We Talk About:
[03:58] As always, we start off by finding out what book Matt is reading at the moment.
[05:23] How we made our very first sale at Case Escape.
[06:33] How Matt and I spent thousands of dollars in the dumbest way.
[07:26] Matt gives us an overview of what Case Escape looks like today.
[08:47] What Startup Kits are.
[11:33] How easy it is to build a phone case brand in today’s world.
[12:45] He talks about us how creatives and artists can start a phone case business without investing in a Startup Kits.
[13:50] He talks about how difficult it can be balancing a full-time job and a side hustle.
[15:12] Matt talks about why he feels more productive working at night.
[16:50] How much we earned when Case Escape was our side hustle.
[17:47] Why Matt quit his full-time job.
[20:20] How our decision to move back home helped save our business.
[22:07] The exact strategy he used to grow his Etsy store.
[23:20] How much annual income you can expect from selling phone cases on Etsy.
[25:17] His best piece of advice on how to start a phone case business.
[26:05] He passionately talks about his music career.
[27:12] His best piece of advice on how to validate your side project idea.
[28:05] Matt talks about sacrifices he’s had to make in order to create enough time and effort for his business.
[29:23] His biggest piece of advice on how to hit your first “big win”
[30:16] The best investment he’s made in his business.
[31:13] His fair share of failures on validation tests with Case Escape.
[32:13] And finally, Matt talks about what should be your next step when validating your idea fails.
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The War of Art by Steven Pressfield
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