About the Episode:
Matt’s company manufactures a phone case printer that can print custom cases in a matter of just a few minutes.
Matt and I co-founded Case Escape as a side hustle right after graduating from college. We worked on it together for a couple of years before I jumped into the world of startups, and Matt’s been able to grow the business significantly over the past few years.
In Today’s Episode, We Talk About:
03:58 As always, we start off by finding out what book Matt is reading at the moment.
05:23 How we made our very first sale at Case Escape.
06:33 How Matt and I spent thousands of dollars in the dumbest way.
07:26 Matt gives us an overview of what Case Escape looks like today.
08:47 What Startup Kits are.
11:33 How easy it is to build a phone case brand in today’s world.
12:45 He talks about us how creatives and artists can start a phone case business without investing in a Startup Kits.
13:50 He talks about how difficult it can be balancing a full-time job and a side hustle.
15:12 Matt talks about why he feels more productive working at night.
16:50 How much we earned when Case Escape was our side hustle.
17:47 Why Matt quit his full-time job.
20:20 How our decision to move back home helped save our business.
22:07 The exact strategy he used to grow his Etsy store.
23:20 How much annual income you can expect from selling phone cases on Etsy.
25:17 His best piece of advice on how to start a phone case business.
26:05 He passionately talks about his music career.
27:12 His best piece of advice on how to validate your side project idea.
28:05 Matt talks about sacrifices he’s had to make in order to create enough time and effort for his business.
29:23 His biggest piece of advice on how to hit your first “big win”
30:16 The best investment he’s made in his business.
31:13 His fair share of failures on validation tests with Case Escape.
32:13 And finally, Matt talks about what should be your next step when validating your idea fails.
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The War of Art by Steven Pressfield
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