About the Episode:
In today’s episode, we’re talking to Laura Belgray, the freelance copywriter turned online business owner of a diversified company called Talking Shrimp.
Laura got her start after college doing work for companies like Nickelodeon, NBC, Bravo, USA, Lifetime, and other television brands where she wrote a lot of creative & catchy promo spots for upcoming episodes of some of America’s favorite tv series throughout the nineties and 2000s.
Today, Laura still takes on a limited number of freelance copywriting and strategic advising gigs but has the portfolio (and tangible client results) to charge a very hefty rate for her services.
On top of this side of her business, Laura’s gotten into building a dependable source of revenue from affiliate promotions, and the sales of her own courses—one of which is called The Copy Cure and is a copywriting course in collaboration with the massively popular online entrepreneur, Marie Forleo.
In Today’s Episode, We Talk About:
02:38 Where Laura’s originally from.
03:51 Her first job out of college.
06:41 How she got into writing for tv networks.
12:05 The first client she booked for her company.
14:18 How to determine what to charge.
16:02 Times when she experienced huge leaps in what she charges.
17:52 How much revenue she generates today.
20:38 How she builds her audience.
22:39 Her number one piece of advice for anyone looking to build a copywriting business.
23:25 The best investment she’s made in order to grow her business.
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