About the Episode:
In today’s episode, we’re talking to Eric Siu, the CEO of the digital marketing agency Single Grain, which helps venture-backed startups and Fortune 500 companies grow their revenues.
Eric is also the host of the marketing podcast, Growth Everywhere and he co-hosts the Marketing School podcast with fellow guest here on the show, Neil Patel.
Eric’s been in the world of marketing, growth, and SEO for nearly a decade—he’s gotten to work with some of the best in the industry and now he’s focused on building out the client base for his agency.
In Today’s Episode, We Talk About:
[01:46] About Single Grain.
[02:38] How they bring on new customers.
[03:40] What type of leads they get from inbound.
[04:39] A recent deal where he had to strike up a conversation.
[05:23] His biggest growth channels for getting leads.
[06:18] The first big client he landed.
[07:26] A great sales organization he knows.
[09:24] Difficult negotiations he’s had in the past.
10:51 Qualities he looks for in a sales hire.
[12:19] How he tests for coachability.
[13:18] How hands-on he is with his salespeople.
14:56 The biggest mistake that salespeople make.
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