About the Episode:

In today’s episode, we’re talking to Eric Siu, the CEO of the digital marketing agency Single Grain, which helps venture-backed startups and Fortune 500 companies grow their revenues. 

Eric is also the host of the marketing podcast, Growth Everywhere and he co-hosts the Marketing School podcast with fellow guest here on the show, Neil Patel

Eric’s been in the world of marketing, growth, and SEO for nearly a decade—he’s gotten to work with some of the best in the industry and now he’s focused on building out the client base for his agency.


In Today’s Episode, We Talk About:

01:46 About Single Grain.
02:38 How they bring on new customers.
03:40 What type of leads they get from inbound.
04:39 A recent deal where he had to strike up a conversation.
05:23 His biggest growth channels for getting leads.
06:18 The first big client he landed.
07:26 A great sales organization he knows.
09:24 Difficult negotiations he’s had in the past.
10:51 Qualities he looks for in a sales hire.
12:19 How he tests for coachability.
13:18 How hands-on he is with his salespeople.
14:56 The biggest mistake that salespeople make.

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Connect with My Guest:

Single Grain

Selena on LinkedIn and Twitter

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If you enjoyed this episode of The Side Hustle Project, I would love your support. Head over to the show on iTunes or in the Apple podcast app and give us a rating please! And as always you can catch every episode on the Apple podcast app, Stitcher or wherever you get your podcasts. Thanks for tuning in.

Ryan Robinson

Writer, side project aficionado, and part-time entrepreneur. Join me here, on ryrob.com to learn how to start a blog, make money blogging and grow a profitable side business. Let’s chat on Twitter about business and side projects.

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