About the Episode:

In today’s episode, we’re talking to Alex Nerney, one half of the couple behind the massively popular blog, Create and Go, which he started as a side project together with his partner, Lauren, after meeting each other back in 2014.

Originally from Arlington, Texas, Alex started experimenting in the world of entrepreneurship with a college business plan he put together for a social network designed for fitness enthusiasts.

When that idea failed to get off the ground, Alex began working as a personal trainer after graduating from school and it was shortly after that when one fateful swipe right led him to meet Lauren.

Together, they began experimenting with blogging on the side of their day jobs and eventually launched their first site that’d go on to become successful called—Avocadu—where they began sharing content related to nutrition, fitness, and weight loss.

It was a slow build, but they eventually hit the $40,000/mo mark in revenue and began diversifying their business by launching Create and Go, which now generates well over $100,000/mo from a combination of course sales, affiliate revenue and more.

In Today’s Episode, We Talk About:

02:21 Where Alex is originally from.
06:32 Where he was living when he met his partner.
07:20 What they were doing for work at the time.
09:01 Why they launched Avocadu.
11:26 Their first big break.
13:25 The funnel that led to their first transaction in sales.
15:01 When they created their first course.
17:35 Some of the things they did wrong at the beginning
25:57 What’s coming next for them.
28:58 The best investment he’s made in order to grow his business.

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Connect with My Guest

Create and Go


Alex on LinkedIn and Twitter

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If you enjoyed this episode of The Side Hustle Project, I would love your support. Head over to the show on iTunes or in the Apple podcast app and give us a rating please! And as always you can catch every episode on the Apple podcast app, Stitcher or wherever you get your podcasts. Thanks for tuning in.


Ryan Robinson

Writer, side project aficionado, and part-time entrepreneur. Join me here, on ryrob.com to learn how to start a blog, make money blogging and grow a profitable side business. Let’s chat on Twitter about business and side projects.

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