About the Episode:

In today’s episode, we’re talking to Garrett Moon, the CEO & Co-Founder of CoSchedule, the marketing calendar and suite of related tools designed to help marketers and content professionals stay organized and scale their processes.

Garrett is also the author of his recent book, 10X Marketing Formula: Creating Competition-Free Content That Stands Out and Gets Results. Today, CoSchedule generates over $5 Million in Annual Recurring Revenue, boasts over 8,000 paying customers and reaches more than 400,000 subscribers on their blog… but the company had very humble beginnings.

Garrett and his co-founder Justin started working the idea for a marketing calendar application back in 2013 while they were running a design agency together. They tinkered on this project during the late hours of the night after their families went to sleep, finessing the technical skills they’d need in order to put together a Minimum Viable Product of their idea, and finally, in September of 2013, they launched.

The next year, they took on a small round of funding, began growing their team, started investing a massive amount of time and resources into high quality, in-depth content and other clever marketing tactics and well, the rest is history.

In Today’s Episode, We Talk About:

02:44 What book he’s reading at the moment.
03:50 His background as an entrepreneur.
04:50 The first business he worked on.
06:37 Why and how he got his first job in design.
09:40 About CoSchedule and what it does for users.
11:18 Who CoSchedule is for.
14:38 How CoSchedule was developed.
17:13 The very first customer at CoSchedule.
21:15 What is competition free content.
24:49 Advice for anyone looking to take their side hustle and turn it into a full-time business.
26:03 The best investment he’s made in other to grow his business.


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Resources Mentioned:

Lost and Founder: A Painfully Honest Field Guide to the Startup World

10X Marketing Formula

Connect with My Guest:

CoSchedule

Garrett on LinkedIn and Twitter

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Ryan Robinson

Writer, side project aficionado, and part-time entrepreneur. Join me here, on ryrob.com and learn how to start a business while working full-time. Let’s chat on Twitter about business and side projects.

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