About the Episode:
Cat’s been a designer for over 8 years with experience designing several different products for companies like ADP.
She also finds time to speak at conferences, mentor startups through the accelerator TechStars and angel invest in startups on the side.
Cat is a huge proponent of using side projects to test your way into potential new businesses.
In Today’s Episode, we talk about:
02:00 We start off by finding out all about her company, Iris.
03:33 How Cat launched her start-up, Iris.
06:49 Why she decided not to compromise the integrity of herself and her product when launching Iris.
09:42 How she validated the idea for Iris.
14:01 How she found her first group of beta testers.
15:41 How she reached out and got the attention of doctors.
18:27 Some validation ideas she’s tried in the past that failed.
21:28 And finally, the best investment she’s ever made when it comes to validating an idea.
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Connect with My Guest:
Cat's blog: Hey I’m Cat
Cat's startup: Iris
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