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#29: Building Side Projects (Fast) and Validating Ideas with Cat Noone

About the Episode:

In today’s episode, we’re talking to Cat Noone, the founder, and CEO of her startup, Iris—a company that is building a modern-day emergency alert application for smartphones.

Cat’s been a designer for over 8 years with experience designing several different products for companies like ADP.

She also finds time to speak at conferences, mentor startups through the accelerator TechStars and angel invest in startups on the side.

Cat is a huge proponent of using side projects to test your way into potential new businesses.

In Today’s Episode, we talk about:

[02:00] We start off by finding out all about her company, Iris.
[03:33] How Cat launched her start-up, Iris.
[06:49] Why she decided not to compromise the integrity of herself and her product when launching Iris.
[09:42] How she validated the idea for Iris.
[14:01] How she found her first group of beta testers.
[15:41] How she reached out and got the attention of doctors.
[18:27] Some validation ideas she’s tried in the past that failed.
[21:28] And finally, the best investment she’s ever made when it comes to validating an idea.

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Resources Mentioned:



Connect with My Guest:

Cat’s blog: Hey I’m Cat

Cat’s startup: Iris

Cat on LinkedIn and Twitter

Subscribe, Review, & Share:

If you enjoyed this episode of The Side Hustle Project, I would love your support. Head over to the show on iTunes or in the Apple podcast app and give us a rating please! And as always you can catch every episode on the Apple podcast app, Stitcher or wherever you get your podcasts. Thanks for tuning in.


Hi I'm Ryan Robinson

Blogger, podcaster and recovering side project addict. Head of Content at Close. Join me here, on to learn how to start a blog, make money blogging and grow a profitable side business. I also write for publications like Fast Company, Forbes, Entrepreneur, Inc, Business Insider and more. Let’s chat on Twitter about our feelings (and blogging, I guess).

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