About the Episode:

In today’s episode, we’re talking to Madeleine Lambert, the co-founder of Content Refined, a Canadian-based content marketing firm that helps affiliate marketers, eCommerce brands and SaaS companies to grow their traffic through data-backed content marketing.

After starting her career in the somewhat unrelated fields of project management and customer relations, Madeleine made the decision to move up to a small town surrounding a ski resort near Toronto.

Once she settled in, it was clear that the opportunities for well-paid jobs were pretty few and far between, so she began teaching herself the ins & outs of content marketing, writing, and SEO. It was then that Madeleine started working as a freelancer, eventually landing a project with an online entrepreneur that’d soon become her business partner in launching Content Refined.


In Today’s Episode, We Talk About:

02:19 Where Madeleine currently resides.
02:41 On skiing and snowboarding.
03:04 How she ended up living in a ski resort town.
04:21 How she got into content marketing.
05:59 How she met her co-founder.
07:55 How to get started with content promotion.
10:48 What to focus on when writing to rank organically.
07:05 About the service they provide at Content Refined.
23:50 Her number one piece of advice for anyone looking to build a profitable remote company.
25:51 The best investment she’s made in order to grow her business.

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Resources Mentioned:

Market Muse (Content Marketing Tool)

Connect with My Guest:

Content Refined

Madeleine on LinkedIn

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If you enjoyed this episode of The Side Hustle Project, I would love your support. Head over to the show on iTunes or in the Apple podcast app and give us a rating please! And as always you can catch every episode on the Apple podcast app, Stitcher or wherever you get your podcasts. Thanks for tuning in.


Ryan Robinson

Writer, side project aficionado, and part-time entrepreneur. Join me here, on ryrob.com to learn how to start a blog and build a profitable side business. Let’s chat on Twitter about business and side projects.

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