About the Episode:
In today’s episode, we’re talking to Madeleine Lambert, the co-founder of Content Refined, a Canadian-based content marketing firm that helps affiliate marketers, eCommerce brands and SaaS companies to grow their traffic through data-backed content marketing.
After starting her career in the somewhat unrelated fields of project management and customer relations, Madeleine made the decision to move up to a small town surrounding a ski resort near Toronto.
Once she settled in, it was clear that the opportunities for well-paid jobs were pretty few and far between, so she began teaching herself the ins & outs of content marketing, writing, and SEO. It was then that Madeleine started working as a freelancer, eventually landing a project with an online entrepreneur that’d soon become her business partner in launching Content Refined.
In Today’s Episode, We Talk About:
[02:19] Where Madeleine currently resides.
02:41 On skiing and snowboarding.
[03:04] How she ended up living in a ski resort town.
[04:21] How she got into content marketing.
[05:59] How she met her co-founder.
[07:55] How to get started with content promotion.
[10:48] What to focus on when writing to rank organically.
[07:05] About the service they provide at Content Refined.
23:50 Her number one piece of advice for anyone looking to build a profitable remote company.
25:51 The best investment she’s made in order to grow her business.
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Connect with My Guest:
Madeleine on LinkedIn
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