About the Episode:
In today’s episode, we’re talking to Alex McClafferty, a full-time coach for founders of SaaS & productized service companies.
Back in 2013 Alex co-founded WPCurve, the premium WordPress support business that grew to over $1 Million in ARR (annual recurring revenue) before selling the company to GoDaddy in 2016. Originally from Australia, Alex grew up in a small town and made his way to University where he began hustling and trying out different career paths.
This led him to work at a train station, in construction, and even as a financial planner at the time of the last economic meltdown. After losing his job in finance, Alex landed at a call center where he built his chops at direct selling and cold calling before moving up to manage a team there.
It wasn’t until Alex found himself moving to the US, waiting on his visa paperwork to clear up before he could officially start working a normal job, that he got connected to Dan Norris, who’d become his partner in growing WPCurve for the years to come.
In Today’s Episode, We Talk About:
[02:35] Where Alex is originally from.
03:36 What he did at the early stages of his career.
[04:49] What selling insurance was like for him.
[07:39] The first side project he worked on.
[09:01] The original vision of WPCurve.
[12:11] Why he stayed on to build it.
[14:50] How they landed their first clients.
24:02 What a productized service means.
31:10 The best investment he’s made in order to grow his business.
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Connect with My Guest
Alex on LinkedIn
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