Alex McClafferty Interview Side Hustle Project Podcast

About the Episode:

In today’s episode, we’re talking to Alex McClafferty, a full-time coach for founders of SaaS & productized service companies.

Back in 2013 Alex co-founded WPCurve, the premium WordPress support business that grew to over $1 Million in ARR (annual recurring revenue) before selling the company to GoDaddy in 2016. Originally from Australia, Alex grew up in a small town and made his way to University where he began hustling and trying out different career paths.

This led him to work at a train station, in construction, and even as a financial planner at the time of the last economic meltdown. After losing his job in finance, Alex landed at a call center where he built his chops at direct selling and cold calling before moving up to manage a team there.

It wasn’t until Alex found himself moving to the US, waiting on his visa paperwork to clear up before he could officially start working a normal job, that he got connected to Dan Norris, who’d become his partner in growing WPCurve for the years to come.

In Today’s Episode, We Talk About:

02:35 Where Alex is originally from.
03:36 What he did at the early stages of his career.
04:49 What selling insurance was like for him.
07:39 The first side project he worked on.
09:01 The original vision of WPCurve.
12:11 Why he stayed on to build it.
14:50 How they landed their first clients.
24:02 What a productized service means.
31:10 The best investment he’s made in order to grow his business.

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Connect with My Guest

Alex on LinkedIn

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If you enjoyed this episode of The Side Hustle Project, I would love your support. Head over to the show on iTunes or in the Apple podcast app and give us a rating please! And as always you can catch every episode on the Apple podcast app, Stitcher or wherever you get your podcasts. Thanks for tuning in.


Ryan Robinson

Writer, side project aficionado, and part-time entrepreneur. Join me here, on to learn how to start a blog, make money blogging and grow a profitable side business. Let’s chat on Twitter about business and side projects.

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